Dhruv Randhawa

• Spearheaded the brand identity and visual storytelling for Serakriti, the brand -to highlight artistic heritage blended with contemporary lifestyle .
• Conceptualization to execution 360 degree media campaigns: across social media platforms Instagram, owned website, web content and offline Branding Creatives to position Serakriti as a premium handcrafted decor label.
• Leveraging and integrating various Gen Ai skills tools for creating and enhancing Visual content (mood videos, voiceover content, and high-engagement Reels)

Visual and digital Media Lead and Content Marketing Head

• Driving complete brand visualization from concept to marketing stages
• Led brand strategy, visual storytelling for metaguise group and marketing content across digital platforms.
• Directed in-house content and commercials to elevate brand identity and investor appeal.
• Company Overview:www.metaguise.com

Kofoku (JioCinema / Hotstar Original Film)

Starring Adah Sharma and Jatin Sarna

Role: Creative Director / Producer / On-Set Supervisor

Led the creative execution and production management of the film, overseeing its entire journey from pre-production to wrap.

Acted as the key bridge between the director’s vision and on-ground execution, ensuring every scene was visually and emotionally aligned with the narrative.

Directed critical moments on set, working closely with the actors and DOP to capture nuanced performances and cinematic visuals.

Supervised set design, art direction, and shot continuity, ensuring stylistic coherence and narrative flow throughout the film.

Managed daily operations including shoot scheduling, team coordination, and logistical problem-solving to maintain efficiency on high-pressure days.

Played a central role in creative consultations, helping refine the screenplay, blocking, and character arcs with the core team.

Coordinated between multiple departments—from costume and camera to production and post—ensuring all aspects moved in sync.

Delivered the film within tight timelines while maintaining high-quality creative standards, contributing to its critical success on OTT platforms.

• Directed multiple corporate films and TVCs for lifestyle and automotive clients.
• Oversaw creative conceptualization and visual tone-setting for branded shoots.

• Strategized and executed branding and marketing campaigns for Pernod Ricard across key markets in India.
• Worked on experiential campaigns and promotional events, aligning brand messaging with consumer experiences.
• Led content planning, event creatives, and influencer-led campaigns to enhance premium positioning.

Role:1st Associate Director /Chief of Production / On-Set Director / Creative Head for Malayalam Feature Film – Kayamkulam Kochunni (Oscar Nominated)

with Director Roshan Andrews,

DirectorOf Photography – Binod Pradhan, and

Lead Actors – Nivin Pauly and Priya Anand.

Spearheaded the entire on-ground execution of the film as Chief of Set Operations, overseeing all aspects of production.

Acted as the central liaison between the international Hollywood crew and the Indian production team, ensuring seamless communication, collaboration, and creative alignment.

Directed key scenes on set, bringing the script to life visually, while maintaining the director’s vision and enhancing it with cinematic precision.

Worked closely with the Director of Photography (DOP) and technical crew to block, frame, and execute each shot with artistic and logistical efficiency.

Managed actor direction and performance delivery, ensuring emotional authenticity and consistency across scenes.

Took charge of daily production management, ensuring timelines, budgets, and creative benchmarks were consistently met under high-pressure circumstances.

Played a critical role in problem solving on set, adapting to dynamic challenges and ensuring smooth workflow from pre-light to final wrap.

Helped shape the film’s final tone and texture by bridging creative inputs with technical execution, contributing significantly to its Oscar nomination recognition.

• Led projects for Toyota, Hyira, KPMG, Panasonic India, The Muthoot Group, St. Georges School.
• Created high-quality brand films balancing informative structure with emotional visuals.
• Directed & produced series of Corporate Films and TVC for a Campaign for Hyera and Toyota.
• Directed & produced series of Corporate Film and TVC for a Campaign for ADI Automotives.
• Web catalogue shoot for Designer Suku Suku (Sukriti Talwar) as Co- Photographer.
• Web Catalogue Shoot for Designer Label Qbik as Co-Photographer.
• Directed & produced series of Corporate Films and TVC for a Campaign for KPMG.
• Directed a book trailer for writer Deepali Janjuppa for her novel confused 20s.
• Co-Photographer for Sabhaya Studios, Delhi Product Shoot.
• Head Photographer for EDS Exports Product and Campaign Shoot.

• Creative Associate Director/ Visual Planner

Collaborated directly with the director and producers to execute creative vision and storytelling.

Assisted in script breakdowns, scheduling, and shot planning for various high-octane action and drama sequences.

Managed cast coordination, daily call sheets, and on-ground logistics for a large crew and multiple unit setups.

Oversaw location recces, production design alignment, and ensured continuity in scenes during filming.

Coordinated between departments (camera, costume, art, and stunts) to ensure smooth execution of scenes.

Worked on dialogue rewrites and scene improvisations on set in sync with the director’s vision.

Played a key role in managing crowd control, action choreography logistics, and set management during high-intensity scenes.

Contributed to post-production coordination, including edit supervision and music/sound sync discussions.