Dhruv Sikri
Sales And Marketing Professional
GURUGRAM
Summary
Sales and Marketing Leader with over 18 years of experience in formulating and executing marketing and Product strategies in the B2C space for the higher education sector with high yield ROI. With experience in Leading large sales teams to Strategizing Performance marketing campaigns, Creating product strategies and online events, business planning and walking through several enrollments’ seasons, I had a firm understanding of the many hats marketing and admissions managers wear on a daily basis.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Deputy general Manager
Times Professional learning
08.2021 - Current
- Directly responsible for sales and marketing for Higher ed technology and Online degree Program for India APAC Business
- Own business metrics including Enrolments, Revenue, Cost Per Lead, Cost of Acquiring a customer, P&L Among others
- Work with the tech content and institute relations teams to positively impact strategy, net promoter score, learner satisfaction
- Work with the product team in guiding product development and ensuring its success in the market
- Leading a cross functional team to create and establish 10 New products in the Online degree and Tech- Employability Line of business and generated 10 Crores In quarterly revenue in its first year.
Sr Manager Marketing
Amity Online
02.2018 - 08.2021
- Develop and execute a comprehensive marketing & sales plan to drive student enrollments for Higher education Online degree programs in the International space to support Revenue goals
- Responsible for planning, developing and managing the overall digital marketing strategy for the business unit including managing digital marketing team across areas such Campaign Management, Content marketing, Brand Management and Marketing automation
- Responsible for managing the entire B2C/ Inside Sales (30 people team) for the assigned products to drive greater value for the business
- Networking and Liaising with Global partner Universities and delivering on shared business objectives
- Adept at Working across multiple business model frameworks in the Ed tech space, particularly in the Higher education Undergrad and post grad segments in the international space
- P&L Leadership to own all disciplines that make the business unit successful- Bottom line
Sr Manager
RICS School
01.2018 - 11.2018
- Of Built Environment, Amity University, Implement appropriate technology solutions to aid our digital marketing efforts – integrated with the website and with a focus on lead nurturing
- Set up and maintain marketing automation system – use it to the fullest including email automation, List segmentation, data hygiene & analysis, landing page performance etc
- Implement most sophisticated form of email campaigns to generate leads and keep them engaged nurture them with appropriate content
- Identify recommend and trial new digital channels that should be utilized
- Ensure that major promotions are delivered in a timely, effective way, with follow-up performance data acted upon
- Maintain & analyse leads data to drive more efficiencies in marketing activities
- Monitor website statistics including traffic, website pages performance in terms of speed & responsiveness, relevant keywords, most popular content pages etc
Head
The Indian School Of Buisness And Finance
12.2013 - 11.2017
- Admissions
- University of London International programmes at Indian school of business & Finance
- Responsible for heading the admissions team for University of London post graduate programs
- Formulating comprehensive marketing strategy with respect to Product research, competitive benchmarking, Customer segmentation, demographics and marketing mix
- To manage and monitor the digital marketing activity of the brand on Google, Facebook and other paid social network to Maximize Lead generation and Ensure optimum visibility in the digital Space
- Strategic E-mail Marketing- Putting together varied Content for Email automation, E-catalogues and video mails, successfully implemented an emerging phenomena in the communication strategy space called as Drip marketing
- Created effective messaging by using graphics, language and marketing collateral
- Collaborating with the University headquarters in London which includes Candidate Information, data Verification and validation
- Mapping applicants Data with Pre-requisites defined by the University
- Leading a team of 5 managers with focus on periodic evaluation, regular feedback, motivation, product training and delegation, thereby positively impacting team recognition
- Cultivated and managed key relationships with key clients, vendors and community partners
- AVP -Business development
02.2011 - 11.2013
- Responsible for developing overall product and marketing strategy and its execution
- Ascertaining lead generation targets to ensure targeted form sales and net enrollments are achieved
- Liaising with marketing partners such as the creative agency, digital agency, web portals and coaching institutes on a regular basis to execute marketing campaigns
- Participating in on ground activities such as counseling seminars, school presentations, education fairs etc
- Conducting the selection process for all product groups
- Successfully ideated, planned, and implemented a parallel program in Investment banking in addition to the institutes flagship courses.
Senior manager- Business development
The Indian Institute of
03.2009 - 01.2011
- Heading the institutions flagship program- Post graduate program in wealth management and financial planning
- Immersion into product role with planning, strategizing and executing media plans
- Managing the digital marketing activity of the brand to maximize lead generation
- Leading a team of 4 counselors
- Co-coordinating with other functions to positively impact students experiences
Asst Manager
The Indian Institute of financial
03.2008 - 03.2009
- Among the Core team of the education start up
- Planning and implementing the set up of entire marketing processes and logistics
- Leading a team of 3 counselors
- Counseling for short term CFP programmes
- Participating in educational fairs and events across the zone.
Senior Executive
BLB Institute of Financial Markets
08.2007 - 03.2008
- Responsible for Achieving Desired Targets for Flagship Stock market Programs
- Responsible for Driving sales though internet/ Web related queries
- Participating in educational fairs and events across the zone
- Preparing MIS and monthly reports.
CitiPhone Officer
CITIBANK, Serve international Pvt ltd
06.2005 - 07.2007
- Handling inbound customer grievances pertaining to credit cards, Banking and Other financial Products
- Working on Start to End Approach towards Resolving Service related issues
- Problem incidence resolution through mails and constant follow up with back office Channels
- Cross selling big ticket financial products to high net worth Customers
- Responsible for generating Monthly team MIS.
Education
Secondary Education -
DAV Public School
Vikas Puri New Delhi 07.1998 - 04.1999
Higher Secondary - undefined
VVDAV Public School Vikas
B.Com - Commerce
Delhi university
01.2002 - 04.2005
Skills
P&L leadership
undefinedTimeline
Deputy general Manager
Times Professional learning
08.2021 - Current
Sr Manager Marketing
Amity Online
02.2018 - 08.2021
Sr Manager
RICS School
01.2018 - 11.2018
Head
The Indian School Of Buisness And Finance
12.2013 - 11.2017
02.2011 - 11.2013
Senior manager- Business development
The Indian Institute of
03.2009 - 01.2011
Asst Manager
The Indian Institute of financial
03.2008 - 03.2009
Senior Executive
BLB Institute of Financial Markets
08.2007 - 03.2008
CitiPhone Officer
CITIBANK, Serve international Pvt ltd
06.2005 - 07.2007
B.Com - Commerce
Delhi university
01.2002 - 04.2005
Secondary Education -
DAV Public School
07.1998 - 04.1999
Higher Secondary - undefined
VVDAV Public School Vikas
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