Dhruv Tandon

• Developed and executed detailed event plans, including timelines, budgets, staffing requirements, and logistics.
• Oversaw setup, breakdown, and storage of all equipment used for events.
• Sourced venues that met the needs of individual events while staying within budget constraints.
• Monitored event progress by tracking expenses against budget and adjusting as needed.
• Analyzed trends within the industry to identify new opportunities for growth.
• Researched new trends in fashion industry for upcoming seasons.
• Attended meetings to discuss event logistics and budgets.
• Compiled contact lists of designers, stylists, photographers.
• Monitored email inquiries from potential partners or attendees.
• Supervised volunteers assigned to various tasks during the week-long event.
• Created detailed reports on event progress and costs.
• Coordinated resources across multiple teams to ensure successful completion of tasks within the designated timeline.
• Coordinated product launches by developing press releases, coordinating media outreach activities and managing event logistics.
• Managing marketing efforts including advertising campaigns, social media outreach.
• Compiled, organized, and tracked data related to media outreach efforts.
• Compiled weekly reports on media outreach activities.
• Developed strategy around influencer marketing programs to reach target audiences.
• Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.
• Designed campaigns using traditional methods such as word-of-mouth advertising as well as newer approaches like influencer marketing.
• Researched industry trends, competitor activities, and best practices in influencer marketing.
• Managed budgeting for influencer marketing initiatives while staying within allocated funds.
• Developed an influencer marketing strategy to increase reach of promotional materials.
• Identified opportunities for outreach activities such as guest blogging or influencer marketing to boost website traffic from organic sources.
• Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
• Analyzed trends in the influencer marketing industry to keep up-to-date on best practices.

• Developed and implemented social media campaigns to promote brand awareness.
• Planned social media campaigns to promote upcoming events or programs.
• Created content for social media campaigns to engage target audiences.
• Promoted services through social media campaigns targeting potential audiences.
• Developed and implemented a comprehensive public relations strategy to increase brand awareness.
• Coordinated photo shoots for promotional campaigns or advertisements.
• Researched and analyzed media coverage, identifying potential opportunities for press releases or other outreach activities.
• Cultivated relationships with local businesses in order to gain publicity through joint ventures or sponsorships.
• Built relationships with journalists, bloggers, influencers, and other members of the media community.
• Maintained an organized database of all contacts within the media industry.
• Developed strategies for responding quickly and appropriately during crisis situations.
• Developed detailed event plans and timelines to ensure successful execution of events.
• Reviewed invoices from vendors promptly upon receipt and processed payments accordingly.
• Created floor plans, seating arrangements, and other visuals as needed for each event.
• Conducted onsite inspections prior to events to identify any potential issues or risks.
• Coordinated and managed vendors for events, ensuring all vendor requirements were met in a timely fashion.
• Ensured that all fire safety regulations were followed during the event.

Campaign Ideation and Planning:

• Conceptualized and developed marketing campaigns tailored to specific platforms or industries.
• Expertise in creating strategies for platforms like Instagram, Facebook and Google.
• Skills in market research, target audience analysis, and crafting campaign themes aligned with business goals.

Social Media Management:

• Experience in managing social media platforms.
• Proficiency in scheduling posts, utilizing content calendars, and maintaining a consistent brand voice and aesthetic.
• Curating successful engagement strategies implemented to grow audiences, increased reach, and driving meaningful interactions.

Shoot Planning and Coordination:

• Planning photo or video shoots, including location scouting, talent casting, and logistics management.
• Ensuring seamless execution, managing timelines, and coordinating with teams or external vendors for successful outcomes.

Copywriting:

• Crafting compelling copy for different purposes, such as advertising copies, social media posts, website content, newsletters, etc.
• Ability to adapt tone and style according to the target audience and platform requirements.

Ads Management:

• Overlooking and managing ads Google, Facebook Ads Manager and Instagram.

Public Relations Activities:

• Managed PR campaigns, media outreach and relationships with journalists or media outlets.

Influencer Activity Coordination and Management:

• Identifying, contacting, and collaborating with influencers relevant to the brand or campaign objectives.
• Negotiate partnerships, managing influencer relationships, and measuring the impact of influencer collaborations.

Public Relations

• Developed and executed PR strategies to build and maintain a positive image for the clients.
• Write and distribute press releases, articles, to promote the brands and founder's profiling.
• Built and maintain relationships with journalists, influencers, and other media contacts to secure coverage and media exposure.
• Managed media inquiries and handled crisis communications.
• Planned and executed curated events for fashion labels and f & b brands. Monitored and analyzed media coverage to evaluate the success of PR efforts and identifying areas for improvement.

Social Media Ads Management

• Developing and implementing social media advertising strategies
• Creating and managing social media ad campaigns
• Analyzing and reporting on social media ad performance
• Managing budgets and expenses for social media advertising

Event Planning

• Curated thought through event plan and strategies.
• Managed event set up, teardown and follow ups.
• Tracked event key performance areas and identified items to work on for future events.
• Built and maintained a comprehensive database of industry contacts, vendors, and venues.

Website Development

• Developed website on Wix and Shopify.
• Managed development strategies for websites.