Dhruvi Shah
Mumbai
Summary
Digital marketing enthusiast with a solid grasp of core concepts including SEO, social media marketing, and email campaigns. Eager to apply foundational skills to support digital marketing initiatives. Quick learner with a passion for leveraging online platforms to drive brand awareness and engagement.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Performance Marketing Executive
Pixel Mint Media
Mumbai
2024.02 - Current
- Developed and implemented affiliate marketing campaigns to drive traffic and increase sales.
- Researched, evaluated, and selected potential affiliates for partnerships.
- Created innovative strategies to optimize affiliate performance and maximize revenue growth.
- Monitored the performance of all affiliates on a daily basis to ensure compliance with program terms.
- Built relationships with key partners to foster collaboration and create new opportunities for growth.
- Managed budgeting process for affiliate programs, ensuring accuracy and efficiency in reporting expenses.
- Collaborated with internal teams such as creative design, product development, marketing., to ensure cohesive brand messaging through all channels.
- Generated weekly reports highlighting key metrics such as clicks, impressions, conversions, ROI and ROAS., for stakeholders' review.
- Performed A and B testing on various campaign elements to determine optimal performance levels.
- Established quality assurance procedures related to the tracking of affiliate links and other parameters associated with the program.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Managed social media platforms and utilized metrics to increase engagement and campaign performance.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
- Created and coordinated blog content, supporting larger marketing strategy.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Tracked performance metrics of all marketing initiatives using Google Analytics, AdWords.
E-Commerce Executive
Aesthetic Beauty LLP
Mumbai
2021.05 - 2022.05
- Developed and implemented e-commerce strategies to increase online sales.
- Analyzed customer buying patterns, identified trends and recommended changes in product offerings and pricing structure.
- Conducted A and B testing on key pages to optimize user experience and maximize conversions.
- Provided technical support for customers using the e-commerce platform.
- Implemented SEO best practices on the e-commerce site for better search engine rankings.
- Developed a system for tracking customer orders, returns, refunds.
- Resolved any customer service issues related to purchases made through the website.
- Maintained up-to-date knowledge of industry trends and competitors' activities.
- Generated weekly reports summarizing sales performance metrics.
- Utilized Google Analytics to provide insights and deliver digital programs that maximized return on investment.
- Gathered product data to upload to websites and online marketplaces.
- Managed online marketing and promotional calendars by integrating campaigns and daily promotional offers.
- Implemented SEO techniques and PPC strategies to increase average monthly online revenue.
- Partnered with PR to promote integrated campaigns and build engaging content.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
Education
MBA - Marketing (Distance MBA)
Manipal University
Jaipur2026-03
Digital marketing Course -
Freelancers Academy, Mumbai
Mumbai01.2023
Bachelor of Banking and Insurance (BBI) -
Malini Kishore Sanghvi College of Commerce And Economics, University of Mumbai
Mumbai01.2022
Skills
- E-commerce Marketing
- Data-driven decision-making
- Product Promotion
- Market Trends Analysis
- Google Analytics
- Marketing campaign development
- B2B Marketing
- Performance Evaluations
- Calendar Management
- Data Analytics
- Excellent Communication
- Campaign Planning
- SEO
- Communication
Certification
- Microsoft Office – Excel & Advance Excel
- Tally
- Campaign Manager 360 (certification exam)
- Digital Advertising (HubSpot Academy)
- Google Ads Display Certification
- Google Ads Search Certification
- Integrated Digital Marketing
Personal Information
Date of Birth: 07/23/2000
Languages
- English
- Hindi
- Gujarati
- Marathi
Hobbies and Interests
- Crystallography
- Numerology
- Playing Badminton
- Playing Cricket
Disclaimer
I hereby affirm that the information in this document is accurate and true to the best of my knowledge.
Timeline
Performance Marketing Executive
Pixel Mint Media
2024.02 - Current
E-Commerce Executive
Aesthetic Beauty LLP
2021.05 - 2022.05
MBA - Marketing (Distance MBA)
Manipal University
Digital marketing Course -
Freelancers Academy, Mumbai
Bachelor of Banking and Insurance (BBI) -
Malini Kishore Sanghvi College of Commerce And Economics, University of Mumbai
- Microsoft Office – Excel & Advance Excel
- Tally
- Campaign Manager 360 (certification exam)
- Digital Advertising (HubSpot Academy)
- Google Ads Display Certification
- Google Ads Search Certification
- Integrated Digital Marketing
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