Dhruv Pandya
Bengaluru
Summary
Global Product Marketing Manager with proven expertise in analytics platforms and campaign execution. Achieved 40% customer adoption rate through targeted marketing strategies. Strong background in demand generation and stakeholder management, optimizing go-to-market strategies and enhancing customer engagement.
Overview
5
5
years of professional experience
Work History
Global Product Marketing Manager
Netcore Cloud
Bengaluru
04.2022 - Current
- Collaborated with sales teams to develop customer acquisition strategies for AI-powered platform across India, SEA, and MENA markets.
- Conducted over 30 client interviews to analyze engagement and identify customer pain points.
- Created more than 15 sales enablement assets, enhancing daily operations of 50+ sales representatives.
- Mapped detailed buyer personas to enable targeted outreach and improve conversion rates.
- Executed go-to-market campaigns for AI-first features, achieving a 40% customer adoption rate.
- Designed personalized communication strategies for BFSI and D2C verticals, lifting engagement and ROI.
- Spearheaded integrated demand generation strategy across webinars, ABM campaigns, and 4 regional Martech events, generating 500+ qualified leads quarterly and driving $2M+ influenced pipeline with 35% growth
- Orchestrated 12+ high-impact webinar campaigns and hybrid events (700+ registrations), achieving 45% attendance rates and 40% customer adoption through coordinated go-to-market efforts across email nurture, retargeting, and multi-touch ABM for 50+ enterprise accounts
Content Marketer
Upper Inc.
Ahmedabad
10.2020 - 03.2022
- Formulated comprehensive content strategies for diverse digital platforms to boost engagement.
- Developed end-to-end demand generation programs combining monthly webinar series, content marketing, and email automation, generating 150+ qualified leads per session with 32% lead-to-opportunity conversion
- Optimized website content for SEO, increasing visibility in search results.
- Evaluated performance metrics to refine content strategies and enhance effectiveness.
- Created editorial calendars to streamline production and publication schedules.
- Collaborated with cross-functional teams to ensure consistent messaging across multiple channels.
- Developed content campaigns that increased brand visibility, website traffic, and lead generation.
- Repurposed existing assets into diverse formats, including videos and infographics.
Education
BBA - Marketing Management
Gujarat University
Ahmedabad04-2016
Skills
- Analytics platforms
- Market Research
- Competitive Analysis
- Stakeholder Management
- BFSI and eCommerce Use Cases
- Product Marketing
- Content Strategy
- Demand Generation
- Product Demos
Timeline
Global Product Marketing Manager
Netcore Cloud
04.2022 - Current
Content Marketer
Upper Inc.
10.2020 - 03.2022
BBA - Marketing Management
Gujarat University