Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
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Dhwani Ahluwalia

Dhwani Ahluwalia

Summary

Forward-thinking marketing professional with proven background supporting clients with cost-effective marketing campaigns. Develops collateral, executes plans and adjusts strategies to keep initiatives on target. Also a Highly skilled Public Relations Assistant with background in managing and coordinating public relations activities. Experienced in implementing PR strategies, preparing press releases, and handling crisis communication situations. Possess skills in media relations, event planning, content creation, and social media management. Proven ability to build strong relationships with key stakeholders leading to successful PR campaigns.

Overview

5
5
years of professional experience

Work History

Family Food Business

Churrostik
Dehradun
09.2023 - Current
  • Participated in trade shows, conventions, and other events related to industry promotion.
  • Established marketing strategies, such as social media campaigns, to promote the business.
  • Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability.
  • Established strong relationships with vendors to ensure quality products at competitive prices.
  • Expanded to one more location in a year of joining.

PR & Communication Intern

Weber Shandwick
Gurgaon
12.2022 - 04.2023
  • Organized press events such as conferences, product launches and interviews.
  • Provided support in the implementation of social media campaigns across multiple channels including Facebook, Twitter and YouTube.
  • Created reports on media coverage and PR activities.

Social Media Marketing Intern

Times Network
Noida
08.2022 - 11.2022
  • Collaborated with design team to create visuals that enhance brand identity.
  • Conducted keyword research to optimize SEO performance of website content.
  • Developed content for social media campaigns targeting various audiences.

Human Resources Intern

CUR8
Gurgaon
05.2022 - 08.2022
  • Assisted in the recruitment process by screening resumes, conducting phone interviews and scheduling face-to-face interviews with potential candidates.
  • Created job descriptions for new roles within the organization.
  • Developed or implemented recruiting strategies to meet current or anticipated staffing needs.

Digital Marketing and Trip Leading

Freaky Musafir
11.2021 - 03.2022
  • Provided strategic guidance on digital marketing initiatives.
  • Developed and implemented effective digital marketing strategies to increase website traffic.
  • Conducted daily briefings with travelers to inform them about upcoming events or changes in plans due to weather conditions or other factors affecting the trip schedule.

Research Assistant Intern

bigrush.in
09.2021 - 11.2021
  • The Research Assistant is responsible for conducting literature searches, data management, recruiting participants, obtaining consents, maintaining les, scheduling and conducting interviews, maintaining data collection les, assisting with data analysis and generating correspondence, reports and graphics.

Community Manager

Zostel Leh
07.2021 - 09.2021
  • Analyzed user feedback and identified areas of improvement.
  • Developed and implemented social media campaigns to increase brand awareness and engagement.
  • Coordinated volunteer activities and managed a team of 3 volunteers.

Marketing Intern

Oxper.in
05.2021 - 07.2021

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  • Analyzed market trends to identify potential opportunities.
  • Provided support in implementing digital marketing strategies across multiple channels.
  • Managed multiple email lists using CRM software.

Social Media Marketing, Marketing

Aashman foundation
08.2020 - 10.2020
  • Coordinated with influencers to promote our products and services through their accounts.
  • Developed content for various social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn.

Activity Manager and Social Media Manager

Skyhi Hostels Rishikesh
05.2020 - 07.2020
  • Handled all the activities in the hostel and their social media
  • Conducted events in and around hostel
  • Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages
  • Analyzed trends in social media posts and followers to maximize views.

Activity Manager

Zostel Udaipur
03.2020 - 05.2020
  • Conducted activities for people staying at the hostel like city tour, food tour, open mics.
  • Created content for social media platforms to engage the community.
  • Maintained relationships with influencers in the industry.

Hotel Service

Oberoi Group of Hotels
07.2019 - 02.2020
  • Systematic training educational programme (STEP) is a course provided by the oberoi group of hotels where you work and get on job training with a certain oberoi property
  • Processed orders using a computerized point-of-sale system.
  • Communicated effectively with kitchen staff regarding order status updates or special requests from customer
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.

Education

Bachelor of Arts - Journalism Honours

Delhi University
07-2023

Bachelor of Arts - Tourism And Travel

IGNOU
06-2022

Skills

  • Marketing Communications
  • Media Relations
  • Interpersonal and written communication
  • Brand Awareness
  • Press Release Writing
  • Social Media Marketing
  • Client Engagement
  • Content Creation
  • SEO

Hobbies and Interests

  • Mountaineering
  • Travelling
  • Sports
  • Content Creation

Timeline

Family Food Business

Churrostik
09.2023 - Current

PR & Communication Intern

Weber Shandwick
12.2022 - 04.2023

Social Media Marketing Intern

Times Network
08.2022 - 11.2022

Human Resources Intern

CUR8
05.2022 - 08.2022

Digital Marketing and Trip Leading

Freaky Musafir
11.2021 - 03.2022

Research Assistant Intern

bigrush.in
09.2021 - 11.2021

Community Manager

Zostel Leh
07.2021 - 09.2021

Marketing Intern

Oxper.in
05.2021 - 07.2021

Social Media Marketing, Marketing

Aashman foundation
08.2020 - 10.2020

Activity Manager and Social Media Manager

Skyhi Hostels Rishikesh
05.2020 - 07.2020

Activity Manager

Zostel Udaipur
03.2020 - 05.2020

Hotel Service

Oberoi Group of Hotels
07.2019 - 02.2020

Bachelor of Arts - Journalism Honours

Delhi University

Bachelor of Arts - Tourism And Travel

IGNOU

Dhwani Ahluwalia