Diana Mary D’Brass

Created content with SEO keywords drawn from Google Analytics.
Managed a team of five copywriters
I edited my team's articles, e-books, and social media posts for grammatical
soundness.
Developed high-priority projects from direct requests of the CMO and CEO.
Diana D'Brass
Content Lead
Address Bangalore, KA 560103
Phone 988-699-9109
E-mail dianadbrass1193@gmail.com
WWW https://zety.com/profile/diana-marydbrass/218
LinkedIn https://www.linkedin.com/in/diana-dbrass-772a618a
Managed competing deadlines with efficiency.
Developed original content for e-Books using social listening and independent
sources.
Created Landing Pages for Generative AI for Encora
Created LinkedIn and Google Ads to promote the Gen AI LP
Conducted editing workshops and copywriting best practices for the content
team
Suggested ideas on how to improve the productivity of the content team
Managed a team of five copywriters and made sure the team met the
deadlines consistently

• Built a repository of CXO Guides, Research Papers, Whitepapers, Infographics, and case studies
• Created and handle social media content and calendars for external stakeholders like VMware, Wipro, and Avotus
• Created brochure-worthy content for new to-be-launched products for Juniper Networks
• Managed a team of two and assign content work on a timely basis
• Created whitepapers and blogs for brands like VMware, Cisco, and Juniper Networks

• Create content and data targets with key internal and external stakeholders
• Coordinate content updates and changes within all process management teams
• Create SEO-optimized content for various processes within the organization
• Configure and supervise all content repository workflows
• Manage relationships with internal and external stakeholders
• Coordinate with business process analysts and maintain quality deliverables
• Create and review quarterly business reports
• Create process flow charts and documentation

• Writing crisp and engaging articles on a regular basis
• Creating long-form content in the form of SEO articles and RPDs (Rich product descriptions)
• Writing creative copies for different categories on Flipkart
• Researching for the required information on the internet quickly
• Interacting with stakeholders on a regular basis and brainstorming ideas to improve the content for better readability
• Brainstorming with the concerned stakeholders and coming up with articles that are customer-centric

• Generate original and creative descriptions and attributes for thin-house brands and external brands to go live on website content
• Accumulating relevant information needed to assemble attributes for categories
• Generate original and creative blogs for the brand to go live on website
• Writing creative fashion-related articles for different products like perfumes, footwear, and apparel
• Write and proofread descriptions of products/ services live on portal
• Write content for SEO-optimised website

• Maintaining deadlines while adhering to strict quality standards
• Making necessary changes and editing the websites according to the client's requirements
• Working closely with CRM (Client Relationship Manager) team partners to execute solutions that satisfy our customers
• Handling a team of field boys and ensuring the data collected by them is processed with utmost quality
• Ensuring the content adheres to the company’s guidelines and quality standards

• Curating the variety and the quality of the content by aggregating content from several sources while keeping the quality of the content high
• Creating additional descriptive content that can help customers make more informed buying decisions
• Ensuring timely delivery of high-quality content writing with respect to deadlines, quality, and accuracy
• Curating fashion-related style notes and copies for apparel and footwear brands
• Working for a special project named Contour that dealt with short and crisp style descriptions for curated looks
• Proofreading and creating promotional style notes and product descriptions for online sales and campaigns of a respective brand
• Developing accurate and crisp content for our vendor partners and their websites

• Delivered live reports from site of event and from mobile broadcast unit.
• Confirmed veracity of 10 articles weekly, communicated with journalists and interviewed subjects to gather details.