DIANA M RODRIQUES
Kolkata
Summary
Dynamic Team Manager with a proven track record at Chase Lifestyle Private Limited, excelling in merchandising and retail buying. Leveraging strong leadership and data management skills, I implemented strategies that boosted team productivity and enhanced inventory efficiency, driving significant improvements in sales performance and customer as well as buyer satisfaction.
Overview
9
9
years of professional experience
1
1
Certification
Work History
TEAM MANAGER - MERCHANDISING
CHASE LIFESTYLE PRIVATE LIMITED
Kolkata
09.2022 - Current
- Monitored sales and tracked inventory to optimize stock levels and meet customer demand.
- Maintained bestseller inventory with a structured tracking matrix for efficiency.
- Supervised all B2B orders, managing raw material procurement to dispatch supervision.
- Reconciled daily reports on stock and production cuts to ensure data integrity.
- Plan and manage purchase orders for new and existing fabrics, and trims.
- Designed and maintained cost sheets to support financial planning.
- Directed new style development processes alongside design and marketing units.
- Facilitated vendor interactions, negotiations, and relationship-building with key suppliers.
- Implemented new strategies that increased team productivity and overall production efficiency.
- Implemented data-driven decision-making to achieve business objectives.
- Prepare T&A (Time & Action) calendars, and manage workflow.
- Working as a bridge between the design team, marketing team, and the production unit.
STORE MANAGER
HOMELANE
Kolkata
06.2022 - 08.2022
- Supervised daily operations, serving as primary contact for queries and obstacles.
- Managed training and development of customer service staff to ensure compliance with policies.
- Resolved escalated customer issues promptly, utilizing strong problem-solving and empathetic skills.
- Oversaw inventory control, maintaining accurate stock levels and timely replenishment at store level.
- Implemented strategic initiatives to enhance customer experience and boost positive reviews.
- Conducted visual merchandise audits across multiple locations to ensure brand compliance.
- Developed event concepts and timelines, coordinating execution with cross-functional teams.
- Performed pre-opening and post-closing inspections to maintain cleanliness and organization.
FITNESS SPORTS LEADER
DECATHLON SPORTS INDIA
Kolkata
11.2021 - 04.2022
- Created visually appealing merchandise displays that highlighted product features and benefits.
- Managed inventory levels and replenishment processes to ensure effective merchandise availability.
- Executed store layout plans to optimize product placement and presentation.
- Developed targeted marketing campaigns based on customer segmentation strategies to maximize ROI.
- Monitored sales performance and market trends, adjusting strategies to meet sales targets.
- Organized online and offline sports events to enhance customer engagement and drive sales.
FASHION MERCHANDISER
SREEPRIYA EXPORTS PRIVATE LIMITED
Kolkata
09.2019 - 12.2020
- I worked for international clients like Kilometre Paris from Paris, Dana Riad from Qatar, and Michelle Kim from Los Angeles, where my responsibilities included interaction with the clients, product development from the stage of embroidery/print to the final garment construction during sampling, costing, sourcing and vendor handling, and production handling and supervision.
- Quality assurance, iron, and packaging before the shipment, and then the final shipment was also done under my supervision.
- Negotiated pricing, lead times, and terms with clients and suppliers to optimize cost-effectiveness and production efficiency.
- Preparing cost sheets for sample and production garments.
HEAD MERCHANDISER
CORAL FASHION CONCEPT STORE
Kolkata
09.2017 - 09.2019
- Oversaw comprehensive store operations, including staffing, inventory management, and customer service.
- Monitored inventory levels and conducted audits to ensure accuracy and reduce shrinkage.
- Analyzed sales data and financial reports to identify performance trends and improvement opportunities.
- Designed window displays and floor layouts to enhance product presentation and customer engagement.
- Created promotional content for social media, highlighting products, discounts, and sales events.
- Coordinated with fashion brands to showcase new collections during store events.
- Implemented marketing strategies across social media, email, and in-store signage to promote events.
- Managed customization processes for personalized garments, including alterations and custom designs.
VISUAL MERCHANDISER
COLLAGE SHOP INDIA
Bengaluru
06.2016 - 07.2017
- Executed visual merchandising strategies for home and apparel departments, enhancing window displays and floor layouts.
- Arranged product displays and signage to emphasize key merchandise categories, promotions, and seasonal themes.
- Assisted in styling merchandise to create coordinated outfits, integrating accessories and decor accents.
- Managed inventory and stock replenishment to ensure optimal product availability for customer demand.
- Trained store associates on visual merchandising best practices and effective product presentation techniques.
- Demonstrated merchandise features and benefits to customers, providing styling recommendations.
- Collaborated with team members to achieve sales targets and enhance overall performance.
Education
Bachelor of Science - Fashion & Apparel Design
VOGUE INSTITUTE OF FASHION TECHNOLOGY
BENGALURU, KARNATAKA05.2016
Indian School Certificate - Commerce
CALCUTTA GIRL'S HIGH SCHOOL
KOLKATA, WEST BENGAL03.2011
Indian Certificate of Secondary Education -
LORETO DAY SCHOOL
KOLKATA, WEST BENGAL03.2009
Skills
- Leadership skills
- Microsoft Excel
- Graphic design (Corel Draw and Photoshop)
- Data management
- Merchandising and retail buying
- Multitasking ability
- Vendor communication and negotiation
- Organizational skills
- Database decision-making
Hobbies and Interests
- Badminton
- Trekking
- Adventure Sports
Languages
- English, Fluent
- Hindi, Intermediate
- Bengali, Intermediate
Certification
- Paragliding
Languages
English
First Language
Hindi
Intermediate (B1)
B1
Bengali
Elementary (A2)
A2
Accomplishments
- Awarded the Best Conceptualized Collection in Vogue Mystique Designer Award 2015-2016
Timeline
TEAM MANAGER - MERCHANDISING
CHASE LIFESTYLE PRIVATE LIMITED
09.2022 - Current
STORE MANAGER
HOMELANE
06.2022 - 08.2022
FITNESS SPORTS LEADER
DECATHLON SPORTS INDIA
11.2021 - 04.2022
FASHION MERCHANDISER
SREEPRIYA EXPORTS PRIVATE LIMITED
09.2019 - 12.2020
HEAD MERCHANDISER
CORAL FASHION CONCEPT STORE
09.2017 - 09.2019
VISUAL MERCHANDISER
COLLAGE SHOP INDIA
06.2016 - 07.2017
Bachelor of Science - Fashion & Apparel Design
VOGUE INSTITUTE OF FASHION TECHNOLOGY
Indian School Certificate - Commerce
CALCUTTA GIRL'S HIGH SCHOOL
Indian Certificate of Secondary Education -
LORETO DAY SCHOOL
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