Diane Woods

B2B qualitative research moderator with 9+ years of experience in conducting in-depth interviews and focus groups with C-suite executives, and senior decision-makers across various industries. Specializes in FMCG, retail, logistics, finance, and manufacturing sectors. Proven ability to manage complex global studies and deliver actionable insights from high-stakes conversations.

• Global FMCG Brand Strategy – APAC & MENA

Client: Top 3 Global Consumer Goods Company
Respondents: CMOs, Brand Directors, Regional Sales Heads
Markets: India, UAE, Indonesia, Egypt
Methodology: 45 in-depth interviews
Objective: Understand regional challenges and opportunities for a new sustainable packaging rollout.
Outcome: Helped client tailor the go-to-market strategy for sustainable solutions in emerging markets.

• Retail Supply Chain Optimization Study

Client: Global Retail Chain
Respondents: COOs, Heads of Logistics, Procurement Directors
Markets: India, Vietnam, South Africa
Methodology: 30-depth interviews + mini-group
Objective: Explore barriers to efficient last-mile delivery in urban and semi-urban markets.
Outcome: Findings informed the client’s logistics vendor strategy and led to pilot partnerships in key regions.

• New Product Launch Feasibility Study

Client: Beverage Manufacturer (APAC Market)
Respondents: Trade Marketing Heads, Modern Trade Managers, Distributors
Markets: India, Thailand, Malaysia
Methodology: Hybrid (IDI + Concept Evaluation)
Objective: Evaluate interest and viability of a new low-sugar RTD beverage
Outcome: Recommendations helped refine pricing and SKU strategy before launch.

• Sustainable packaging supplier audit study

Client: Global FMCG Supplier
Respondents: Procurement Directors, Sustainability Officers, Plant Managers
Markets: India, Germany, Philippines
Methodology: 25-depth interviews
Objective: Assess supplier performance and preferences on compostable vs. recyclable material sourcing
Outcome: Client realigned sourcing roadmap with region-specific sustainability drivers.

• Corporate Financial Decision-Making Process Mapping

Client: Leading B2B Payment Platform
Respondents: CFOs, Financial Controllers, Heads of Procurement
Markets: Singapore, India, UAE
Methodology: 20-depth interviews
Objective: Understand digital transformation trends and adoption triggers in mid to large enterprises
Outcome: Guided UX redesign and B2B customer onboarding model.

• APAC: India, Singapore, Indonesia, Thailand, Philippines, Vietnam, Japan, Australia
• EMEA: UAE, Egypt, South Africa, UK, Germany
• LATAM: Brazil, Mexico (remotely moderated)