SHWETA BANSAL
New Delhi
Summary
Digital marketing professional with comprehensive knowledge in SEO, SEM, content strategy, and social media management. Proven track record of driving growth and enhancing brand visibility through innovative campaigns. Strong focus on collaboration and adaptability to meet evolving team needs. Reliable in delivering impactful results and improving performance metrics.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Promotech Fabrication Machines Pvt. Ltd.
12.2022 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Increased brand awareness by developing and implementing targeted digital marketing campaigns.
- Analyzed data from Google Analytics and other tools to continuously improve digital marketing effectiveness.
- Managed a team, focusing on business acquisition through strategic digital advertising on LinkedIn, Facebook, and Google.
- Leveraged AI tools (ChatGPT, Midjourney, Perplexity) to automate reporting & content creation.
- Oversaw the execution of ads, ensuring the successful completion of tasks by team members. Drop overall campaign performance to meet business objectives.
- Spearheaded the development and execution of comprehensive digital marketing strategies, driving brand visibility, customer engagement, and revenue growth.
- Managed product feeds ensured data accuracy, and optimized product listings for better search visibility and enhanced click-through rates on Google Shopping Ads.
- Managed and led a team of 30 marketing professionals, ensuring effective task delegation and project execution.
- Planned, developed, and executed corporate and national digital marketing campaigns across multiple platforms, including LinkedIn, Facebook, and Google.
- Managed and optimized paid advertising campaigns on LinkedIn, Facebook, Google, YouTube, Instagram, TikTok, and Snapchat.
- Implemented SEO strategies to improve website visibility, and optimized website and blog content.
- Designed layouts for presentations, newsletters, and event support materials, optimized copy and landing pages for promotional campaigns.
- Managed and enhanced social media presence across Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.
- Organized and coordinated company events to elevate brand presence and engage with target audiences.
- Executed tests, analyzed data, and leveraged insights to optimize campaigns and maximize ROI through A/B testing and analytics.
- Led the end-to-end management of digital projects, ensuring timely implementation, testing, and execution.
- Ensured brand compliance and quality standards in digital content, overcoming regulatory challenges to maintain industry adherence.
Digital Marketing Manager
Shree Ju
03.2019 - 12.2022
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Successfully led digital marketing initiatives by managing and optimizing social media platforms, implementing paid advertising campaigns, and executing SEO strategies.
- Collaborated with cross-functional teams to manage brand reputation and organized events to boost brand awareness.
- Developed editorial calendars, managed content syndication, and ensured the timely execution of all marketing projects.
- Led a team of digital marketing professionals to achieve campaign goals and enhance overall performance. Collaborated with cross-functional teams to manage brand reputation and coordinate marketing actions.
- Developed and executed strategies to enhance social media engagement across Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and TikTok.
- Managed and optimized paid advertising campaigns on Facebook, Instagram, LinkedIn, Google, and other digital platforms.
- Implemented SEO strategies, conducted performance analysis, and adjusted campaigns to improve website visibility and results.
- Organized and managed events to promote brand awareness and customer engagement.
- Led a team of digital marketing professionals, ensuring the achievement of marketing goals and project deadlines.
- Created editorial calendars, managed content syndication, and ensured consistent brand messaging across digital channels.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Senior Medical and Legal Document Analyst
Links to Value
12.2014 - 02.2019
- Conducted regular audits on documentation systems to identify areas for improvement and maintain accuracy.
- Provided expert advice on appropriate software tools for effective creation, management, and storage of company documents.
- Responded to management expectations and solicited feedback to improve performance.
- Ensured consistency in company branding by adhering to established style guidelines across various types of documents.
- Supported project teams by creating, reviewing, and editing critical project documentation within tight deadlines.
- Finalized records in electronic records management system for proper classification and categorization.
- Evaluated existing documentation systems regularly, recommending upgrades or enhancements as needed based on business requirements.
- Assisted in the development of training materials by providing subject matter expertise on documentation best practices.
- Organized electronic filing systems for secure storage and easy retrieval of essential documents.
- Managed sensitive data securely by following strict confidentiality protocols while handling classified documents.
Education
Master of Science - Zoology
Singhania University
RajasthanBachelor of Science - Zoology
IGNOU
DelhiHigh School Diploma - undefined
Amity University
Noida, IndiaAdvance Digital Marketing Certificate - undefined
DIDM
Delhi, IndiaSkills
- Social Media Management
- Keyword Research
- A/B Testing
- Lead Generation / Demand Generation
- Paid Advertising
- Team Leadership & Project Management
- Marketing strategies
- Generative AI: ChatGPT, Gemini, Perplexity, Bard
- Automation: Zapier, HubSpot Automation
- Google Sheets MS Excel
- Content Strategy
- B2B & B2C Marketing Strategy
- SEO (On-page, Off-page, Technical)
- Analytics & Reporting
- Audience engagement
- Market analysis
- Creative AI: MidJourney, Canva AI, DALL-E
- Marketing Optimization: Surfer SEO, SEMrush AI, AdCreativeai, Jasper
- Digital marketing strategy
- SEO optimization
- Social media management
- Paid advertising campaigns
- Brand awareness
- Google Analytics
- Content creation
- Data analysis
- Marketing automation tools
- Cross-functional collaboration
- SEM strategy development
- Search engine optimization
Certification
- Certified Digital Marketer, from DIDM
Accomplishments
- Supervised team of 22 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Achieved 100% growth through effectively helping with Paid ads.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Portfolio
FEATURED
PORTFOLIO
Timeline
Digital Marketing Manager
Promotech Fabrication Machines Pvt. Ltd.
12.2022 - Current
Digital Marketing Manager
Shree Ju
03.2019 - 12.2022
Senior Medical and Legal Document Analyst
Links to Value
12.2014 - 02.2019
Bachelor of Science - Zoology
IGNOU
High School Diploma - undefined
Amity University
Advance Digital Marketing Certificate - undefined
DIDM
Master of Science - Zoology
Singhania University