Diksha
Bangalore
Summary
Strategic Marketing Automation Specialist leveraging machine learning insights to optimise engagement strategies and enhance campaign performance. Delivers actionable insights through performance analysis, driving continuous improvement in marketing outcomes. Expert in Marketo and Salesforce CRM, implementing complex email campaigns and lead management processes to ensure data quality and seamless integration across platforms.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
Commvault
01.2023 - Current
- Build, manage, and optimize email and nurture campaigns to improve engagement metrics such as open and click-through rates
- Use machine learning insights to optimize email send times, subject lines, and nurture sequences.
- Use AI insights to predict user behavior and tailor nurture flows for higher engagement.
- Utilise Copilot and AI tools to optimise workflows and automate processes for enhanced campaign efficiency.
- Develop and maintain Marketo programs, Smart Lists, and Smart Campaigns for audience segmentation and campaign execution
- Analyse campaign performance through Marketo reports and dashboards, providing insights to improve targeting, messaging, and overall effectiveness
- Manage and execute demand generation campaigns, ensuring effective targeting, engagement, and pipeline contribution Plan and support content syndication campaigns to drive lead acquisition and expand audience reach
- Optimise campaigns continuously by testing subject lines, send times, and content strategies
- Collaborate with stakeholders across teams to manage campaign requests and ensure timely delivery of campaigns.
- Conduct weekly syncs with key teams and monthly strategic discussions with FMM team to review campaign planning and tackle key challenges.
- Ensure data quality and proper alignment between Marketo and Salesforce systems for accurate reporting and campaign tracking
Senior Marketo Consultant
Rightwave
Delhi
08.2020 - 01.2023
- Coordinated and executed webinars on Zoom and ON24, delivering sessions without disruptions
- Resolved synchronization issues with Marketo, achieving precise lead capture and activity tracking
- Managed lead scoring models to evaluate lead quality based on behavioural and demographic data; ensuring accurate prioritisation for sales readiness.
- Maintained database integrity and consistency, enhancing segmentation accuracy and campaign performance
- Manage and support webinar execution across Zoom and ON24, ensuring seamless session delivery
Education
Bachelor of Computer Application -
Hemvati Nandan Bahuguna University
Dehradun01-2020
Skills
- Marketing automation
- Campaign optimization
- A/B testing
- Segmentation strategies
- Lead nurturing
- Salesforce integration
- Data analysis
- Performance reporting
- Marketing compliance
- Event management
- Cross-functional collaboration
- Stakeholder communication
- Creative problem solving
- Strategic planning
Certification
Adobe Certified Expert - Marketo Engage Business Practitioner
Timeline
Marketing Automation Specialist
Commvault
01.2023 - Current
Senior Marketo Consultant
Rightwave
08.2020 - 01.2023
Bachelor of Computer Application -
Hemvati Nandan Bahuguna University