Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Diksha Aggarwal

Diksha Aggarwal

New Delhi

Summary

Marketing professional with a strong track record in brand development, marketing strategy, and digital marketing. Seeking a role that allows me to utilise my skills in creating compelling content, optimizing digital campaigns, and collaborating with cross-functional teams to drive brand success.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Assistant Manager - Marketing

The Body Shop
09.2022 - Current
  • Spearheaded all social media, influencer marketing, and digital PR initiatives
  • Led communication track for The Body Shop's campaign, reaching massive audience of over 100 million on YouTube
  • Ideate and executed Influencer-led launch campaign, setting unique and impactful tone for brand launch
  • Launched Why25 campaign, introducing change-making beauty plans in India, thereby positioning the brand for young audience
  • Responsible for digital marketing strategies across marketplaces
  • Managed all aspects of email marketing program including strategy, design, execution, and analysis.

Senior Executive Marketing and Communications

Nykaa Fashion Pvt Ltd
09.2021 - 09.2022
  • Developed marketing plan for "Pink Friday Sale" and "First In Fashion Festival"
  • Stay up-to-date with industry best practices, emerging trends, and algorithm changes to adapt social media strategies accordingly
  • Conceptualizing and executing end to end digital & social media marketing campaigns for kids and home category
  • Responsible for vendor management including production houses, influencer agencies and celebrity management
  • Conducted market research to identify trends, customer preferences, and competitive landscapes
  • Utilized data analytics tools to track performance of content campaigns and make data-driven decisions

Social Media Manager

The Good Glamm Group
01.2019 - 06.2022
  • Increased 300% follower growth and 50% customer engagement on Instagram
  • Analysed and reported social media and online marketing campaign results
  • Managed content creation, scheduling, and analytics to ensure a cohesive online presence
  • Stayed up-to-date with industry trends and algorithm changes to ensure content was always aligned with latest best practices
  • Led successful product launches including planning and execution of digital marketing campaigns
  • Build a affiliate program for product launches
  • Increased organic traffic by 120% through SEO optimization and strategic content creation
  • Implemented A/B testing across multiple channels, optimizing landing pages and signup flows to improve conversion rates

Digital Marketing Consultant

ICE Balaji Telefilms
01.2018 - 12.2019

Founder

Handicrafts Cottage
08.2017 - 02.2021

Education

Associate of Arts - B.A (H) Journalism And Mass Communication

Kalindi College, Delhi University
West Patel Nagar, Delhi
01.2020

Skills

  • Analytical thinking & Innovation
  • Adaptability and flexibility
  • Critical thinking abilities
  • Problem-solving skills
  • Emotional Intelligence
  • Communication skills
  • Content Marketing
  • Cross Team Collaboration
  • Marketing Plan Creation
  • Data Analysis

Certification

  • Google Analytics Individual Certification
  • Google Search Ads Certification

Timeline

Assistant Manager - Marketing

The Body Shop
09.2022 - Current

Senior Executive Marketing and Communications

Nykaa Fashion Pvt Ltd
09.2021 - 09.2022

Social Media Manager

The Good Glamm Group
01.2019 - 06.2022

Digital Marketing Consultant

ICE Balaji Telefilms
01.2018 - 12.2019

Founder

Handicrafts Cottage
08.2017 - 02.2021

Associate of Arts - B.A (H) Journalism And Mass Communication

Kalindi College, Delhi University

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Diksha Aggarwal