Diksha Chauhan
Social Media Manager
New Delhi
Summary
Results-driven Social Media Manager with ~5.5+ years of full-time experience across FMCG/D2C, venture capital, media, and podcast platforms. Expertise in social media strategy, content marketing, brand building, short-form video (Reels/Shorts), community management, influencer coordination, and campaign planning (organic + ads). Proven at translating complex domains (VC, astrology, food brands) into high-engagement digital content. Hands-on with KPI tracking, A/B testing, social listening, reporting, and team leadership to drive measurable growth across Instagram, YouTube, Facebook. Comfortable leveraging AI tools for ideation, scripting, creative optimization, and workflow automation.
Overview
7
7
years of professional experience
2
2
Certificate
Work History
Social Media Manager & Podcast Strategist
WalkTalk Radio (Podcast Platform)
01.2024 - Current
- Client: Vastu Wisdom (Girendra Bharti)
- Own end-to-end social media strategy, content operations, and performance reporting across Instagram, YouTube, and short-form platforms.
- Plan monthly content calendars, scripts, and podcast questionnaires aligned with audience personas and growth KPIs.
- Lead influencer outreach and guest coordination; manage onboarding, briefing, and content prep.
- Pitch client to external podcasts/collaborations to expand reach and thought leadership.
- Implement A/B testing of hooks, thumbnails, and captions; optimize formats for reach, retention, and engagement.
- Set and track KPIs (reach, engagement rate, watch time, saves); produce monthly reports with optimization recommendations.
- Establish brand voice, content guidelines, and approval workflows; conduct social listening to inform content planning.
- Manage and mentor a team of 5; coordinate with designers/editors for platform-native performance.
Social Media Executive & Graphic Designer
Artha Group (Venture Capital) & “Showmedamani” Podcast
07.2022 - 12.2023
- Built education-first content strategy for VC brand on LinkedIn and Instagram; positioned the brand as a thought leader without a product-led funnel.
- Developed content pillars (founder insights, startup education, investment awareness) and editorial calendars.
- Managed podcast promotion across YouTube, Instagram, Facebook, and Twitter; created thumbnails and episode creatives.
- Drove community engagement with interactive formats (polls, Q&A;, carousels); supported basic paid campaign execution for launches.
- Monitored performance metrics; optimized posting schedules and content formats; prepared weekly/monthly reports.
Social Media Executive
Eleftheria Cheese (D2C/FMCG)
07.2020 - 06.2022
- Led content planning, shoot concepts, mood boards, reels, and product photography; executed e-commerce shoots.
- Planned festive campaigns (organic + festive ads); built conversion-focused content frameworks with clear CTAs.
- Achieved ~32% growth in first 3 months via improved visual identity and posting cadence.
- Designed social creatives, banners, email posters, and ad assets; supported packaging and brand identity initiatives.
- Coordinated with performance teams on creative optimization loops; handled basic community and reputation management.
Social Media Intern
Amrut Digital (Marketing Agency)
01.2020 - 06.2020
- Supported sales-driven campaigns for 6 clients across FMCG, Real Estate, and Agrochemicals.
- Assisted with offer strategy, discount communication, audience research, competitor benchmarking, and basic reporting.
Social Media Intern
Sony MAX (Sony Pictures Networks India)
01.2019
- Assisted with content planning, scheduling, and campaign execution for TV/movie promotions; supported approval workflows and reporting.
Education
BMM - Digital Communications And Multimedia
Mumbai University
Mumbai, India01.2019
HSC - Arts
National High School
Mumbai 03.2015 - 03.2016
SSC -
National High School
Mumbai 03.2013 - 03.2014
Skills
Social Media Strategy
Content Strategy
Brand Management
Campaign Planning
Short-Form Video (Reels, Shorts)
Community Management
KPI Tracking & Reporting
A/B Testing (Hooks, Thumbnails, Captions)
Copywriting
Creative Direction
Visual Design
Conversion-Oriented Content
Trend Analysis
Audience Research
Brand Guidelines
Performance Reporting
AI-assisted content ideation and scripting (ChatGPT)
Creative prompt engineering for social creatives and videos
AI-powered caption variants and hook testing
Thumbnail/title optimization using AI suggestions
Basic workflow automation (content calendars, reporting templates)
Social media trend discovery with AI tools
AI-assisted editing and transcription (podcasts/reels)
Responsible AI usage for brand-safe content
Adobe Photoshop
Illustrator
After Effects
Adobe Creative Suite
Meta Business Suite
YouTube Studio
Google Analytics
HubSpot
Sprout Social
Certification
UI/UX Design
Timeline
Social Media Manager & Podcast Strategist
WalkTalk Radio (Podcast Platform)
01.2024 - Current
Social Media Executive & Graphic Designer
Artha Group (Venture Capital) & “Showmedamani” Podcast
07.2022 - 12.2023
Social Media Executive
Eleftheria Cheese (D2C/FMCG)
07.2020 - 06.2022
Social Media Intern
Amrut Digital (Marketing Agency)
01.2020 - 06.2020
Social Media Intern
Sony MAX (Sony Pictures Networks India)
01.2019
HSC - Arts
National High School
03.2015 - 03.2016
SSC -
National High School
03.2013 - 03.2014
BMM - Digital Communications And Multimedia
Mumbai University