Diksha Chhabra

• Key contributor to overall growth vision of company by building strategic client accounts.
• Actively listened to customers' requests, confirming full understanding before addressing concerns.
• Conducted research, gathered information from multiple sources and presented results.
• Exceeded goals through effective task prioritisation and great work ethic.
• Build scale into revenue function by collaborating with internal stakeholders to develop joint business plans and upsell content opportunities to advertisers / vendors
• Consistently planned and overachieved business targets in line with company vision

• Prospect & establish strong, profitable relationships with market leaders across Industry segments ( Gaming, Pharmaceuticals, Retail,Digital Natives)
• Devising branding opportunities for brands in HiPi (UGC model in an app): News, Kids and content integration in original web series.
• Strategize with clients and media agencies and partner with them to ensure digital marketing efficiencies.
• Prepare and give business reviews to senior management team regarding progress and roadblocks to increasing adoption of customers.
• Exhaustive market coverage to identify digital advertising opportunities to increase client count, brand count & revenue through inventory, content integration & sponsorships.
• Develop quarterly and annual deals with agencies/ clients to build revenue consistency.
• Account Planning - Analyse client businesses and objectives of their campaigns for creating strategic plans for them.
• Responsible for Sponsorships and Launch partnerships
• Balanced mix of strategic clientele for large deals as well diverse client portfolio

• Representing 2 magazine titles, CondeNast Traveler & Architectural Digest across digital platforms and content services.
• Built business from non-core clients.
• Pre-and post-sales support to ops team to aid conversion of new clients and campaigns.
• Manage operations of digital campaigns that involves ad trafficking of display media, revenue reporting and campaign optimisation.
• Carry out creative and technical execution of custom pages such as microsites and native stories.
• Relationship management with media agencies and clients providing timely updates of campaign performance, suggesting improvements, and providing support for any other exception handling.

Sales Head – South mCanvas Strategic Alliances Product Development – mCanvas Publisher Development: Affinity Global Inc.

• Generating Revenue by reaching out to potential Brands and Agencies in new geographies and accounts.
• Aligning sales processes and thoughts to sync with business needs
• Driving collaterals, presentations, pitches for key accounts
• Played pivotal role in conceptualizing, designing and executing strategic partnerships in different geographies including UAE and India.
• Managing Operational yardsticks & monitoring systems with partners
• Training partner teams (Business & Product) to pitch mCanvas to potential clients
• Product Enhancements, and Testing
• Ensuring Product meets our traction objective
• Design Online Media Plans that address brand objectives
• Work with global publishers in execution of innovative media plans
• Drive Publisher acquisition and development plans for global market
• Working closely with publishers to understand requirements, provide constant feedback and communicating these with operations team
• Negotiate and purchase online media from publishers and network
• Effective profitability across campaigns and revenue management
• Single point of contact for handling Platforms – Pubmatic and Rubicon
• Learned new skills and applied to daily tasks to improve efficiency and productivity

● Design of digital media Plans. Responsible for client solutions that address EUROPE, North American, Africa, South East Asia, China Markets and India.

● Execution of digital media campaigns that meet delivery objectives.

● DSP Operations - Campaign setup, management and optimization on multiple DSP Platforms

● Deliver MIS for campaign monitoring

● Managing entire life cycle of Publisher engagement. Sourcing to negotiations to contracting / invoicing & MIS.

● Continuous interactions with various stakeholders – Operations, Service Teams, Clients

● Verifying Publishers billings and forwarding for onward processing

● Managing Talent

● Servicing Brands

● Initiating Business through Celeb activities

● Business Development

• ● Managing day-to-day briefs from client and ensuring timely delivery
• ● Managing and tracking the billings & outstanding
• ● Assisted with day to day operations as part of the brand team