Diksha Das
Brand Manager
Dubai
When people use your brand name as a verb, that is remarkable.
Meg Whitman
Summary
Successful marketing leader with 5 years of proven accomplishments in driving growth and increasing brand affinity. Articulate and driven leader with expertise in copywriting, creative direction, campaign strategy, and digital brand development. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
5
5
years of professional experience
Work History
Brand Manager
SHYFT HEALTH (an early stage startup)
07.2023 - 02.2024
- Spearheaded strategic brand plans for new service channels that are Shyft's sister brands - Dash Health & Mindhouse.
- Conceptualized, wrote, and managed social media content and ads for Shyft & its sister brands alongwith leading creative direction for digital collaterals across all social media channels, and PR announcements.
- Launched Dash Health - Shyft's dedicated platform for women's health - across IG (400 followers in 20 days) and LI.
- Built Dash Health from scratch and led the branding, design language, content ideation process till final execution.
- Cultivated relationships with women from 50+ MBA institutions in India, and built a health-focused community with over 400 women in one month.
- Managed end-to-end influencer relationships - shortlisting, negotiations, onboarding, conceptualization, scripting, and execution - with Jim Sarbh (actor with 554K followers), Mallika Dua (comedian with 1M followers), Sobia Ameen (international fashion influencer with 54K followers) and Ankita Bansal (entrepreneur with 31K followers).
- Relaunched Mindhouse - a one-stop platform for better mental health, and launched Therapy as a new service.
- Achieved highest sales ever (40% growth) from 2023 Christmas and New Year campaigns (ideation, copywriting, creative direction, execution).
- Managed a team of 4 young, talented professionals - 3 designers & video editors, and mentoring 1 entry-level copy professional to achieve all of the above.
- Planned and managed social media calendar for all channels for all 3 brands - Shyft, Dash Health, and Mindhouse.
- Drove Founders' vision across major Growth projects for new nutrition, detox, weight loss, period management, & chronic ailment management packages for home and off-shore audiences.
Senior Copywriter - Digital PR
CHEIL INDIA PVT. LTD.
02.2022 - 07.2023
- Conceptualized, ideated, and crafted content Samsung Newsroom's Twitter since Feb 2022, as the Creative Lead of Samsung Digital PR at Cheil.
- Structured a zero cost video-first strategy for daily content, and strategized in-house PR campaigns such as #BreakTheBias, #IndiaonFrame, and #PowerYourIdea.
- Grew Twitter follower base from 22k (Feb '22) to 106k+ (Dec '22).
- Led the Digital PR campaign for Samsung's most prestigious launch of the year - Flip4 & Fold4.
- Led Phase 1 of India's first edition of Solve for Tomorrow - a CSR initiative by Samsung, in terms of design, strategy, and content to achieve 20% more than our registration target of 15k participants.
Senior Associate - Content Innovations
HARAPPA LEARNING PVT. LTD.
08.2021 - 02.2022
- Re-structured existing courses to build easy to read, absorbable, visually engaging learning content for professionals.
- Developed mobile-first new courses and curated lessons directed towards building soft-skills in freshers and mid-career professionals.
- Led production and doubled up as the SPOC + visual advisor for third party agencies.
- Launched the B2C app(beta), and devised content buckets for the same.
Copywriter
DENTSU MCGARRYBOWEN
08.2020 - 08.2021
- Crafted and delivered brand identities, campaigns and digital content for clients across various industries - healthcare, finance, automobile, travel, gaming, luxury jewellery, and other FMCG brands.
- Composed original written material for various types of brands like - CultFit, Melorra, Toyota, MFine, & Bengaluru airport.
- Set up social media channels for MPL PoolChamps, and contributed in developing the brand language for Fi Banking
- Delivered creative strategy for #ReadinPower - Daughters' Day initiative by TOI, and Mothers' Day campaign for ITC Mom's Magic.
- Launched a food startup - PotFul, and Toyota Urban Cruiser in India.
- Supported all client projects from planning to on-time completion of quality deliverables.
Corporate Communications Executive
NCUBE DESIGN & PLANNING PVT. LTD.
09.2017 - 07.2018
- Led the rebranding process of NCUBE to redesign collaterals, website, and set up all social media channels from scratch.
- Managed 2 external agencies as the final decision maker on all design and copy approvals for marketing deliverables.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Increased brand awareness through development and implementation of successful public relations campaigns with exposure from senior management professionals.
- Developed and promoted corporate brand, images and identity to media and public.
- Wrote engaging and successful press releases to control information and public opinion.
Architectural Journalist
ZINGY MARKETING VENTURES PVT. LTD.
06.2017 - 08.2017
- Primarily drove the identity rebranding process of the brand.
- Led the process of design, copy, and execution of all collaterals as the SPOC for the external agency.
- Initiated accounts across all social media platforms, and drove content for the same.
- Worked in close quarters with the partner agencies to conceptualize, curate, and deliver monthly newsletters, as well as drive PR + media deliverables.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
Education
PG Diploma - Marketing & Advertising
06.2019 - 03.2020
B.Arch. - Architecture
06.2012 - 05.2017
CLASS XII (CBSE) -
04.2010 - 03.2012
CLASS X (CBSE) -
04.2005 - 03.2010
Skills
Brand DevelopmentCampaign StrategyCopywritingCreative DirectionVideo-first IdeationContent PlanningDesign Thinking
Campaign Planning
Brand Positioning
Marketing Communications
Social Media Strategy
Proficiency
Held multiple positions of responsibility, and achieved personal as well as professional goals to build a career in content, communications, and marketing:
Best performer in Term 1 CCC, MICA
Top scorer in CCC, MICA creative entrance test
AIR under Top 1500 AIEEE (B.Arch.)
Editor-in-Chief 2015-16, Chhaya (Annual Magazine of SPA, Vijayawada, India)
- Conceptualized the theme, and curated content for the annual magazine at SPA
- Managed the editorial team and led all major design, content, and execution/publishing decisions
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Brand Manager - SHYFT HEALTH (an early stage startup)
07.2023 - 02.2024
Senior Copywriter - Digital PR - CHEIL INDIA PVT. LTD.
02.2022 - 07.2023
Senior Associate - Content Innovations - HARAPPA LEARNING PVT. LTD.
08.2021 - 02.2022
Copywriter - DENTSU MCGARRYBOWEN
08.2020 - 08.2021
MICA - PG Diploma, Marketing & Advertising
06.2019 - 03.2020
Corporate Communications Executive - NCUBE DESIGN & PLANNING PVT. LTD.
09.2017 - 07.2018
Architectural Journalist - ZINGY MARKETING VENTURES PVT. LTD.
06.2017 - 08.2017
School of Planning & Architecture (SPA) - B.Arch., Architecture
06.2012 - 05.2017
Delhi Public School - CLASS XII (CBSE),
04.2010 - 03.2012
Modern Convent School - CLASS X (CBSE),
04.2005 - 03.2010