DIKSHA RAINA
New Delhi
Summary
Results-oriented Marketing Manager with over ten years of experience fostering organizational growth through innovative strategies in the healthcare sector. Expertise in analyzing market trends and customer needs to develop impactful marketing campaigns, significantly enhancing market share and brand recognition. Proven success in driving revenue improvements and patient engagement through effective digital transformation and omnichannel approaches.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Partner
Roche
Delhi
06.2024 - Current
- Led Hemlibra's market positioning, enhancing Roche’s prominence in hematology
- Spearheading Roche India's Hematology space launch
- Directed marketing initiatives and policy-shaping measures for multiple therapeutic fields.
- Set specific marketing goals that align with the overall direction and business goals
- Pioneered new methods to enhance engagement at all stages of the funnel.
International Marketing -Senior Product Manager
Mankind Pharma
Delhi
04.2022 - 06.2024
- Spearheading a team of three members and acting as a mentor in case of any process bottlenecks.
- Defining and managing a comprehensive international go-to-market strategy and plan that includes positioning, launch strategy, public relations, sales support, and partner material.
- Managing Panacea brands post-acquisition by Mankind: Sitcom, Glizid, Metlong, Nimulid.
- Articulating the organization's desired image and position, assuring consistent communication of image and position across multiple geographies by steering the marketing function with an emphasis on championing the brand and expanding the customer base.
- Working on the OTC segment as well as with B2B partners in various markets for brands like Manforce, Preganews, and Gasofast.
- Driving revenue and related forecasting through information gathered from sales and cross-functional teams.
- Developing comprehensive brand plans and marketing strategies, including doctor engagement initiatives and B2B partnerships for OTC segments, resulting in increased market share and brand visibility.
Product Manager - Domestic & Nepal
Dr. Reddy's Laboratories
03.2020 - 03.2022
- Led many engagement tools and services launched by the company like - White Coats, Rx Tracker, Dipstick Analysis, Eloqua, CRM platforms, E-com platforms, Microsite building
- Worked with Product Team to establish a continuous feedback loop (market trends, customer needs, and competitive factors) to influence the product development roadmap and lessen product gaps
- Managed Oncology portfolio (PAMORELIN, AZEL, ABIRATRED, Vectibix, Xgeva and TABI) with the Oncology team; focused on Urologist, Radiation Oncologist, Med Oncologist and Surgical Oncologist
- Worked on Brand plan building, Digital Marketing, promotion and campaigns, Agency handling and cross-functional coordination
- Communicated product value proposition to the sales team, developed sales tools to support product sales
- Assisted with training with the objective of ensuring that sales and customer service teams internalize and articulate product positioning and message
- Conducted brand-positioning research to ensure that brand communication is built on a relevant and differentiating foundation that is emotionally compelling to the consumer's
- Launched new molecule 'CABZORED - Cabozanitinib' in RCC/HCC segment in Oncology as well as Nutrition brand in its launch phase 'CELIVIDA MAXX'
- Established strategic partnerships with external partners, Amgen and Debiopharm, resulting in an increase in brand visibility and market share
Senior Territory Manager - Domestic market
Eli Lilly & Company
Gurgaon
08.2017 - 02.2020
- Brand Managed: Trulicity, Humalog and Humatrope
- Played a key role in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipelines for brands
- Managed the Army Business for Delhi/NCR Institution team and retail for Lucknow and Gurgaon, overseeing sales, product entry, and program execution, with a focus on diabetic portfolio management
- Proficiently worked on the e-learning module with the L&D Team
- Served as a training champion for the business unit, collaborating with the L&D leader to drive training initiatives and skill development programs
Senior International Marketing and Operation Manager
Micro Labs
01.2017 - 06.2017
- Brand Managed: Arbitel, Amlong, Dolowin
- Managed the UAE and African markets, focusing on pain management and cardiovascular segments, overseeing brand promotion strategies, team management, and business planning
- Coordinated logistics of stocks and promotion materials, driving effective cross-functional collaboration and market expansion initiatives
Product Executive and Business Development Manager
Maxamus Pharmaceuticals
06.2015 - 12.2016
- Worked on New Gyn Segment launch, with 2-product success, XTONE, GLOWTON
Customer Associate and Development - AMEX
FIS
11.2014 - 04.2015
- Exceeded established service goals while leveraging customer service, sales and employee management best practices.
- Liaised between customers and retail buyers to expedite orders and meet customer demands.
Education
MDP - Strategic Management
IIM Kozhikode
Kozhikode11-2021
B.Pharm -
M.S. Ramaiah
Bangalore01.2014
Skills
- Global Marketing Strategy and Execution
- Brand Management and Positioning
- Business Development and Revenue Growth
- Digital Marketing and Multi-Channel Campaigns
- International Market Expansion (Asia, Africa, Middle East)
- Product Launch and Portfolio Management
- Stakeholder and Key Opinion Leader Engagement
- Competitive Analysis and Market Forecasting
- P&L Management and Budgeting
- Team Leadership and Talent Development
Certification
- PMP Certification, 03/01/21
- Green & Black Belt in Six Sigma, 06/01/20
- SAS (Statistical Analysis Software) Course, 2016
- Registered Pharmacist by Delhi Pharmacy Council, 2015
- Member of Women in Pharma for CPHI
Accomplishments
- Member, Women in Pharma (CPHI)
- Guest Faculty, IIHMR
Key Skills & Industry Specialization
- Therapeutic Areas: Oncology, Diabetes,Dermatology, Hematology and others
- Digital Transformation: Omnichannel Engagement, CRM, various unique digital assets
- Marketing Leadership: Team Building, Change Management, Strategy Execution
Therapy Areas
- Oncology
- Diabetes
- Dermatology
- Opthalmology
- Hematology
Affiliations
- Passionate about exploring diverse cultures and global cities to immerse into new experiences
- Art and reading
Profile Summary - Summary
Strategic, visionary, risk-taker and achiever with an unmatched track record in conceptualizing & implementing effective ideas & strategies that adds value to organization through inspiring leadership, rich experience & innovation excellence; Targeting senior-level roles in marketing and business development in the International and domestic markets, capitalizing on extensive experience in global marketing and a history of successful brand launches, team building, and strategic development.
Personal Information
Date of Birth: 05/24/92
Timeline
Marketing Partner
Roche
06.2024 - Current
International Marketing -Senior Product Manager
Mankind Pharma
04.2022 - 06.2024
Product Manager - Domestic & Nepal
Dr. Reddy's Laboratories
03.2020 - 03.2022
Senior Territory Manager - Domestic market
Eli Lilly & Company
08.2017 - 02.2020
Senior International Marketing and Operation Manager
Micro Labs
01.2017 - 06.2017
Product Executive and Business Development Manager
Maxamus Pharmaceuticals
06.2015 - 12.2016
Customer Associate and Development - AMEX
FIS
11.2014 - 04.2015
MDP - Strategic Management
IIM Kozhikode
B.Pharm -
M.S. Ramaiah
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