Summary
Overview
Work History
Education
Skills
Activities
Personal Information
Certification
Timeline
Generic

Diksha Raina

Summary

Dynamic marketing and business professional with over ten years of experience in domestic and global markets. Proven track record in launching successful brands and driving organizational growth through innovative strategies in the healthcare sector. Expertise in market analysis and customer insights, leading to impactful campaigns that enhance market share and brand recognition. Committed to leveraging digital transformation and omnichannel approaches to improve revenue and patient engagement.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Partner

Roche
Chandigarh
06.2024 - Current
  • Therapies handled: multiple novel drugs at cluster level for Pb , Hp & J&K - including Oncology, Rare diseases, Ophthalmology, Hematology
  • Led Hemlibra's market positioning, enhancing Roche's prominence in hematology

International Marketing - Senior Product Manager

Mankind Pharma
Delhi
04.2022 - 06.2024
  • Therapies Handled - Cardio-Diabetic, Derma, OTC
  • Countries Covered: Parts of APAC and the Middle East.
  • Spearheading a team and acting as a mentor for respective country leads & teams
  • Managing Panacea brands post-acquisition by Mankind: Sitcom, Glizid, Metlong, Nimulid and setting up Nepal business
  • Working on the OTC segment as well as with B2B partners in various markets for brands like Manforce, Preganews, and Gasofast
  • Developing comprehensive brand plans and marketing strategies, including doctor engagement initiatives and B2B partnerships for OTC segments, resulting in increased market share and brand visibility

Product Manager - Domestic & Nepal

Dr. Reddy's Laboratories
Hyderabad
03.2020 - 03.2022
  • Therapies Handles - Oncology
  • Led many engagement tools and services launched by the company like - White Coats, Rx Tracker, Dipstick Analysis, Eloqua, CRM platforms, E-com platforms, Microsite building
  • Managed Oncology portfolio (PAMORELIN, AZEL, ABIRATRED, Vectibix, Xgeva and TABI) with the Oncology team; focused on Urologist, Radiation Oncologist, Med Oncologist and Surgical Oncologist
  • Launched new molecule 'CABZORED - Cabozanitinib' in RCC/HCC segment

Senior Territory Manager - Domestic Market

Eli Lilly & Company
Gurgaon
08.2017 - 02.2020
  • Therapies Handled - Diabetic Portfolio
  • Brand Managed: Trulicity, Humalog and Humatrope
  • Played a key role in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipelines for brands
  • Managed the Army Business for Delhi/NCR Institution team and retail for Lucknow and Gurgaon, overseeing sales, product entry, and program execution, with a focus on diabetic portfolio management
  • Proficiently worked on the e-learning module with the L&D Team
  • Served as a training champion for the business unit, collaborating with the L&D leader to drive training initiatives and skill development programs

Senior International Marketing and Operation Manager

Micro Labs
Gurgaon
01.2017 - 06.2017
  • Therapies Handled - Cardio, Pain
  • Brand Managed: Arbitel, Amlong, Dolowin
  • Managed the UAE and African markets, focusing on pain management and cardiovascular segments, overseeing brand promotion strategies, team management, and business planning
  • Coordinated logistics of stocks and promotion materials, driving effective cross-functional collaboration and market expansion initiatives

Product Executive and Business Development Manager

Maxamus Pharmaceuticals
06.2015 - 12.2016
  • Worked on New Gyn Segment launch, with 2-product success, XTONE, GLOWTON

Customer Associate and Development - AMEX

FIS
11.2014 - 04.2015
  • Exceeded established service goals while leveraging customer service, sales and employee management best practices.
  • Liaised between customers and retail buyers to expedite orders and meet customer demands.

Education

MDP - Strategic Management

IIM Kozhikode
Kozhikode
11.2021

B.Pharm -

M.S. Ramaiah
Bangalore
01.2014

Skills

  • Oncology
  • Diabetes
  • Dermatology
  • Omnichannel engagement
  • CRM
  • Team building
  • Strategy Execution

Activities

Passionate about exploring diverse cultures and places to immerse myself in new experiences, art and history . Member of Women in Pharma (CPHI) and voice for D&I .

Personal Information

Date of Birth: 05/24/92

Certification

  • PMP Certification, 03/01/21
  • Green & Black Belt in Six Sigma, 06/01/20
  • SAS (Statistical Analysis Software) Course, 01/01/16
  • Registered Pharmacist by Delhi Pharmacy Council, 01/01/15

Timeline

Marketing Partner

Roche
06.2024 - Current

International Marketing - Senior Product Manager

Mankind Pharma
04.2022 - 06.2024

Product Manager - Domestic & Nepal

Dr. Reddy's Laboratories
03.2020 - 03.2022

Senior Territory Manager - Domestic Market

Eli Lilly & Company
08.2017 - 02.2020

Senior International Marketing and Operation Manager

Micro Labs
01.2017 - 06.2017

Product Executive and Business Development Manager

Maxamus Pharmaceuticals
06.2015 - 12.2016

Customer Associate and Development - AMEX

FIS
11.2014 - 04.2015

MDP - Strategic Management

IIM Kozhikode

B.Pharm -

M.S. Ramaiah

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Diksha Raina