Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
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Diksha Sadana

Diksha Sadana

Delhi

Summary

A self-driven individual who is interested in all things marketing. I believe that the customer is the ultimate king, and every action of the brand should ultimately lead to customer delight. I believe in the power of user interviews and user data, based on which I can execute successful social media and performance campaigns. I also believe in a workplace that allows you to voice your ideas. Accomplished affiliate and influencer marketing specialist known for strong data analysis and campaign execution. Experience in managing end-to-end processes and driving measurable results in North America and beyond.

Overview

5
5
years of professional experience

Work History

Sr. Affiliate & Influencer Marketing Specialist

Vista
Delhi
10.2024 - Current
  • Promoted for proactively expanding beyond core affiliate responsibilities to significantly contribute to the influencer program, now working across both affiliate and influencer channels with a primary focus on North America and growing presence in the UK and ANZ.
  • Manage end-to-end influencer campaign execution including creator identification, agency coordination, negotiation, content briefing, approvals, scheduling, paid amplification, and reporting.
  • Develop strategic creative briefs in partnership with GTM and product teams, ensuring alignment with product launches, seasonal priorities, and platform best practices.
  • Support content calendar planning and performance optimization through A/B testing of scripts vs. unscripted content across platforms like Instagram, TikTok, YouTube, and LinkedIn.
  • Collaborate cross-functionally with brand, PR, media, and product teams to ensure influencer content complements broader marketing efforts and maintains brand consistency.
  • Analyze and report on key KPIs such as incremental ROAS, CPA, bookings, VTP, impressions, and engagement rates using Looker and internal tools.
  • Oversee key operational workflows including contract management, creator payments, and influencer tech tool maintenance for campaign automation.
  • Negotiate agency proposals to ensure strategic alignment and maximize value within budget constraints.

Affiliate Marketing Specialist (North America)

VistaPrint
08.2023 - 10.2024
  • Supervised publishers and conducted audits to detect ad hijacking, PPC fraud, and coupon breaches.
  • Created brand-specific newsletters for publisher distribution.
  • Verified orders and resolved transaction-related inquiries.
  • Formulated content briefs and presentations for influencer marketing campaigns.
  • Addressed various creative requests to support marketing initiatives.
  • Oversaw influencer affiliate marketing programs, coordinating agency outreach and presentation creation.
  • Generated weekly, monthly, and quarterly reports utilizing Looker data insights.

Digital Marketer

FLYFIN AI
01.2022 - 07.2023
  • Company Overview: US-based tax app
  • Having contributed to elevating the company's follower count from 500 to an impressive 100,000 within a mere 8-month span, I invite you to explore the Brand Profile: @flyfin_tax.
  • When skeptics dismissed the potential of social media conversion, I challenged this notion by proposing the creation of an Instagram freelancer community to our CEO, overcoming initial skepticism. This strategic decision proved to be a game-changer, positioning us as a leader in the industry.
  • Leveraged influencer marketing tools like Grin and Upfluence to recruit creators and to drive brand engagement.
  • Produced viral content by writing scripts for influencers, enhancing brand recognition.
  • Managed customer relationships with tailored user journey emails through WebEngage.
  • Created popular monthly newsletters on tax deductions themed around FRIENDS sitcom.
  • Executed performance marketing ad campaigns while developing impactful promotional strategies.
  • Performed competitor and hashtag analyses, informing social media calendar execution.
  • Script writing for influencers resulting in viral content.
  • Managing customer relationships through the implementation of user journey emails, utilizing tools like WebEngage.
  • Crafting newsletters on tax deductions inspired by a popular TV show, FRIENDS, which evolved into a successful monthly series of brand newsletters.
  • Developing performance marketing ads and creating campaigns.
  • Conducting competitor and hashtag analyses.
  • Devising and executing a social media calendar strategy using tools such as Sprink and Manychat.
  • Crafting pitch decks for affiliate partners.
  • Conducting customer interviews and generating SEO-driven content.
  • Monitoring and managing engagement rates using tools like Phlanx for calculation and tracking.
  • Running Facebook and Instagram advertising campaigns.

Communication Coach

The/Nudge Foundation
03.2021 - 01.2022
  • Empowered disadvantaged Indian youth with essential 21st-century skills through interactive activities to improve employability.
    Implemented referral system that incentivized students with Amazon vouchers, increasing enrollments significantly.

Education

LLB -

Campus Law Centre, University of Delhi
01.2023

Class XII -

Delhi Public School, R.K. Puram
01.2022

BA Hons. - Philosophy

Hindu College, University of Delhi
01.2020

Skills

  • Influencer marketing
  • Campaign management
  • Data analysis
  • Strategic planning
  • Content creation
  • Brand collaboration

Languages

  • English
  • Hindi
  • German

Websites

Timeline

Sr. Affiliate & Influencer Marketing Specialist

Vista
10.2024 - Current

Affiliate Marketing Specialist (North America)

VistaPrint
08.2023 - 10.2024

Digital Marketer

FLYFIN AI
01.2022 - 07.2023

Communication Coach

The/Nudge Foundation
03.2021 - 01.2022

LLB -

Campus Law Centre, University of Delhi

Class XII -

Delhi Public School, R.K. Puram

BA Hons. - Philosophy

Hindu College, University of Delhi

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