Dikshita Basumatary
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
5
5
years of professional experience
Work History
Marketing Manager
SmartBiz By Amazon, Amazon
03.2021 - Current
- Smart Commerce Launch: Being an early member of the team was responsible for the launch of Smart Commerce by Amazon, establishing its online presence, brand identity, social media presence(exceeding growth target every month by 24%), and comprehensive marketing strategy.
- Content Management: Directed comprehensive content management initiatives, overseeing content creation, scheduling, and performance tracking across various social media platforms like Instagram, Youtube & Threads while keeping an engagement rate of 10% constantly. i)This also includes creating all the help articles, tutorials, SOPs and conducting regular webinars helping the sales & support team to manage seller queries and onboard them resulting in 60% of seller queries getting resolved instantly. ii) Launched seller newsletter helping sellers know about the latest launches, market trends, campaigns and get seller feedback.
- Event Management: Identifying right opportunities and orchestrated end-to-end logistics for offline events, including opportunity identification, negotiation, and execution.
- Strategic Partnerships: Cultivated and maintained strategic alliances with government bodies, companies, and other entities to drive business growth and achieve organizational goals which contributed 40% of the leads generated.
- Performance Analysis: Ran campaigns on various platforms and have set up analytics tools end to end to leveraged data to track campaign performance, making data-driven adjustments to optimize outcomes and meet business targets. Conducted A/B testing on the content formats and messaging and increased the ROI by keeping a constant CPF(10Rs vs 18Rs industry standard) and CPV of 0.4Rs . Worked on ASO to identify the right keywords, messaging and increased organic app install rate by 40%.
- Market research: i) Conducted end to end market research among Gen Z and Millennial audience to find the gaps between the product and market and contributed to the roadmap- with 14 new recommendations(in Q2-Q4 2023) and lead the feature launches coming in. ii)Regularly conducted surveys and monitoring VOS(voice of seller) to identify pain points and get feedback on each feature launch. iii) Launched and managed whatsapp community with all the sellers to get regular feedback on new launches, get new feature requests, conduct contests and other engagement initiatives and increasing the engagement of the sellers with the app by 60%.
- Improving conversion: Implemented Virtual Sales and collaborated with the program team to establish a virtual sales flow, enabling sellers to receive training online in group sessions. This innovative approach facilitated more efficient outreach to sellers and reduced the initial turnaround time from 2-3 weeks to just 24 hours.
Marketing Manager
Perpule
03.2021 - Current
- Smart Commerce Launch: Being an early member of the team was responsible for the launch of Smart Commerce by Amazon, establishing its online presence, brand identity, social media presence(exceeding growth target every month by 24%), and comprehensive marketing strategy
- Content Management: Directed comprehensive content management initiatives, overseeing content creation, scheduling, and performance tracking across various social media platforms like Instagram, Youtube & Threads while keeping an engagement rate of 10% constantly
- I)This also includes creating all the help articles, tutorials, SOPs and conducting regular webinars helping the sales & support team to manage seller queries and onboard them resulting in 60% of seller queries getting resolved instantly
- Ii) Launched seller newsletter helping sellers know about the latest launches, market trends, campaigns and get seller feedback
- Event Management: Identifying right opportunities and orchestrated end-to-end logistics for offline events, including opportunity identification, negotiation, and execution
- Strategic Partnerships: Cultivated and maintained strategic alliances with government bodies, companies, and other entities to drive business growth and achieve organizational goals which contributed 40% of the leads generated
- Performance Analysis: Ran campaigns on various platforms and have set up analytics tools end to end to leveraged data to track campaign performance, making data-driven adjustments to optimize outcomes and meet business targets
- Conducted A/B testing on the content formats and messaging and increased the ROI by keeping a constant CPF(10Rs vs 18Rs industry standard) and CPV of 0.4Rs
- Worked on ASO to identify the right keywords, messaging and increased organic app install rate by 40%
- Market research: i) Conducted end to end market research among Gen Z and Millennial audience to find the gaps between the product and market and contributed to the roadmap- with 14 new recommendations(in Q2Q4 2023) and lead the feature launches coming in
- Ii)Regularly conducted surveys and monitoring VOS(voice of seller) to identify pain points and get feedback on each feature launch
- Iii) Launched and managed whatsapp communitywith all the sellers to get regular feedback on new launches, get new feature requests, conduct contests and other engagement initiatives and increasing the engagement of the sellers with the app by 60%
- Digital Marketing: Headed paid marketing through Google, Facebook and Hotstar- analyzing the reports and optimizing the campaigns coming up with the copy for creatives along with cohort analysis Influencer Marketing: i) Partnerships with Influencers based on the TG coming up with the messaging
- Ii) Content Creation- Wrote and directed an ad for StoreSe the Grocery delivery platform's Delhi Launch iii) Content Creation for the Website and all the Social Media platforms iii) Inbound Marketing through Quora and Medium Social Media Marketing: Launched the social media presence for StoreSe(group delivery platform started in the pandemic), coming up with growth hacking tricks for Social media, analysing the Content, monitoring VOS and working with the product team to get it fixed
- Product Analysis: Studying the audience coming from various channels and analyzing the behavior respectively
- Suggesting what changes can be made in the product and studying the performance after it
- PR: Studying the Market of South East and Middle East Asia and coming up with a brand messaging that was conveyed in all PR collaterals.
Digital Marketing Intern
Lokal
10.2019 - 01.2020
Content Creator
That 10X company
03.2019 - 09.2019
- Creating content for website's medium account
- Guest posting on different tech blogs like Altcoin magazine and coin monks
Education
Electronics and Comminication Engineering -
Indian Institute of Information Technology
08.2019
Skills
- Social media strategy
- SEO and Google Analytics
- Excel
- Marketing
- Web content development
- Copywriting
- Corporate blogging
- Project management
- Market research
- Online advertising
- Campaigns manager
- Lead generation
Timeline
Marketing Manager
SmartBiz By Amazon, Amazon
03.2021 - Current
Marketing Manager
Perpule
03.2021 - Current
Digital Marketing Intern
Lokal
10.2019 - 01.2020
Content Creator
That 10X company
03.2019 - 09.2019
Electronics and Comminication Engineering -
Indian Institute of Information Technology
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