DILIP BABU
National Category Manager Zepto
Mumbai
Summary
To succeed at all stages in reaching greater heights in the organization through continuous performance
Overview
8
8
years of professional experience
11
11
years of post-secondary education
2
2
Languages
Work History
National Category Manager
Zepto
03.2024 - 08.2024
- Evaluated competitive landscape regularly, staying up-to-date on industry trends and competitor activities in order to stay ahead of the curve in an ever-changing marketplace.
- Implemented data-driven pricing strategies to maximize revenue and profitability within the category.
- Analyzed consumer trends to identify new product opportunities, resulting in increased market share within key segments.
- Established strong relationships with suppliers, negotiating favorable contracts to reduce costs and improve profit margins.
- Developed promotional campaigns for specific products within the category, driving sales growth and increased customer engagement.
- Collaborated cross-functionally to align marketing efforts with overall business objectives, increasing brand recognition within the national market.
- Managed budgets effectively, ensuring allocated funds were used efficiently to drive maximum ROI on investments made within the national category.
Category manager cooking essential (Staple)
Dealshare.in -Merabolab Pvt Ltd
10.2022 - 02.2024
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
- Increased overall category sales by developing and executing strategic merchandising plans.
- Led cross-functional project teams in the launch of new product lines, resulting in successful category expansion efforts.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
Category Manager of Commodity (Oil's &Flour's Categories)
Udaan.Com
03.2019 - 10.2022
- Company Overview: (B2B) FOOD & FMCG
- Procuring the goods at the best price, ensuring get available all the demanding products are available at our platform with best price.
- New Vendor: Onboarding new vendors of the respective categories.
- Market analysis: doing market analysis so that we can get to know about the ups and downs of the market, and we can make a better profit based on that.
- Team management: managing supply team (SO & BDE Team), of team size (15 BDE) and coordinating with demands and supply team for price negotiations and demands and supply queries.
- Extra income: I'm ensuring extra income for my organization through (QPS, Promotion fee, market companion) etc.
- (B2B) FOOD & FMCG
Key Account Manager
Wabi2B
10.2021 - 09.2022
- Company Overview: (B2B)
- Vendor Management: Managed the Key Account vendor
- Business growth: ensuring the best price get available all the demanding products at our portal with best price.
- New Vendor: On boarding new vendor of respective categories.
- Market analysis: doing market analysis so that we can get to know about the ups and downs of the market, and we can make better profit on the basis of that.
- Team management: managing team(BDE Team), of team size( 11 BDE) and coordinating with Sales team.
- Accomplishment: Securing 80-90% target of the total given target by management
- (B2B)
Team Lead (WPD division)
Blue Star Ltd.
03.2016 - 03.2019
- Handling Area- Mumbai and Thane
- Responsible for distribution sales for the above given area.
- Responsible for Acquisition of New customer & and revenue.
- Tracking of business to Ensure the profitability of channel partners & company.
- Planning & execution of different promotional across the territory.
- Team management: managing team (Sales Representee), of team size( 11 SR) and coordinating with Sales team
Education
Intermediate -
Government Inter College
Mirzapur, Uttar PradeshHigh School - undefined
Government Inter College
Mirzapur, Uttar PradeshBachelor of Arts - Ancient History
MAHARAJA AGRASEN HIMALYAN GARHWAL UNIVERSITY
GARHWAL 04.2001 -
Skills
Supplier relationship management
Disclaimer
I hereby declare that the above information is true to the best of my knowledge.
Personal Information
- Date of Birth: 06/14/94
- Gender: Male
- Nationality: Indian
- Marital Status: Single
Timeline
National Category Manager
Zepto
03.2024 - 08.2024
Category manager cooking essential (Staple)
Dealshare.in -Merabolab Pvt Ltd
10.2022 - 02.2024
Key Account Manager
Wabi2B
10.2021 - 09.2022
Category Manager of Commodity (Oil's &Flour's Categories)
Udaan.Com
03.2019 - 10.2022
Team Lead (WPD division)
Blue Star Ltd.
03.2016 - 03.2019
Bachelor of Arts - Ancient History
MAHARAJA AGRASEN HIMALYAN GARHWAL UNIVERSITY
04.2001 -
High School - undefined
Government Inter College
Intermediate -
Government Inter College
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