Dilip Kumar

Electric equipment manufacturer company with a wide range of products divided into LED Lighting and Wires & Cables, Modular switches with a mission to provide innovative and best-in-class technology products to domestic as well as international markets

• Start-up of Modern Trade and E-commerce trade division.
• Major breakthrough from accounts like 1Indiafamilymary, Spencer's Retails, Adishwar, VMM in very first year.
• Execution of monthly promotion with creativity at each stores on alignment with our Marketing and Category heads. Regularly have financial review with Accounts Manager/MT Head to ensure that Budgeted Top-line and Profit Targets are achieved.
• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customersBrand Management / Account Management
• E-commerce Sales & Marketing/ Business development/ Strategic Planning
• Digital Marketing/ SEO/ Campaigning/ brand promotion/ consumer engagement

Achievement

• Signed deal with cloudtail, Flipkart Alfa, and Olympia for Amazon and Flipkart respectively.

• Crack five LRF’s store in very first year. Achieve 110% target in first year. Account Management, negotiation and formulation of various consumer Offers.

• Headed modern trade, e-commerce and defense canteen supply for pan India region.
• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Initiation from the start up of modern trade division include LRF's as well as Defense Canteen supply. Setting up team in area of operation - current team size 18 members.
• Maintained up-to-date knowledge of competitor products and pricing in market served.

Achievement:

PAN India Head for Modern Trade, e-Com and CPC Key Account Management, Negotiation and Formulation of various consumer Offers.

• Major breakthrough from 7 LRF in very first year.
• Placement of products in Central Police canteen (CPC)
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction

Zebronics is manufacturer/Importer and distributor of Multimedia Speakers/Home theatres, IT peripherals, LED TV and CCTV.

• Headed modern trade, Corporate Gifting and Online Accounts for North region- Zebronics.
• Uploading new products on the marketplaces like Amazon, Snapdeal, Flipkart etc. & doing regular audits to ensure correct listing is live on the platform
• Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
• Provided strong leadership to enhance team productivity and morale.
• Modified inventory control programs to maintain and enhance annual business plan.
• Monitoring the price of competitors & update accordingly.
• Handle customer queries and complaints promptly and proactively to resolve it to increase sales by 15%
• Held monthly meetings to create business plans and workshops to drive successful business.
• Analyzed revenue distribution, bank reconciliations and account analysis documents to execute month-end closing.
• Running paid advertisements/sponsored ads on marketplaces like Amazon, Flipkart and others in India to ensure maximum ROI.
• Preparation of product catalog, monthly reports & analysis about the progress of the platforms.

F&D is manufacturer/Importer and distributor of Multimedia Speakers/Home theatres, Mobile phone and DVD Players. Present in more than 45 countries.

• Managing portfolio of key accounts and affiliates.Identification and aggressive acquisition of Corporate Key Accounts. Develop and maintain relationship with key decision makers. Retention of accounts through excellent relationship management.
• OEM for other company (Micromax, Videocon, Bajaj etc.)
• Monitoring Business performance to ensure achievement of targets on regular basis.
• Uploading new products on marketplaces like Amazon, Snapdeal, Flipkart etc. & doing regular audits to ensure correct listing is live on the platform
• Monitoring the price of competitors & update accordingly.
• Running paid advertisements/sponsored ads on marketplaces like Amazon, Flipkart and others in India to ensure maximum ROI.
• Preparation of product catalog, monthly reports & analysis about the progress of the platforms.

• Handling entire responsibility for infrastructure includes LANs / WANs, email, internet, security, data centre, productivity tools like desktops / laptops, office automation applications, software licenses, Wi-Fi networks / devices
• Managing all systems from a technology perspective that would include applications environment management, workload management and data management. Improved operations through consistent hard work and dedication
• Keeping control on all IT related expenses & achieve saving where ever possible without hampering service quality & measuring IT expenses on Monthly/quarterly basis
• Managing IT Equipments inventory including allotment of hardware replacements write-off sale etc using asset management system.
• Collaborated with team members to achieve target results. Participated in team-building activities to enhance working relationships