DILIP KUMAR
Noida
Summary
Driven by a passion for exceeding sales targets, I leveraged my expertise in business development and client relationship management at Ken Lifestyle Pvt. Ltd. to surpass sales goals by 160%. My strategic approach to key account management and knack for securing pivotal e-commerce partnerships significantly enhanced brand visibility and market share, showcasing my ability to drive growth and foster strong client connections.
Overview
22
22
years of professional experience
1
1
Certificate
Work History
National Sales Manager - Modern Trade
Ken Lifestyle Pvt. Ltd.
07.2021 - Current
- Successfully led the E-commerce and Modern Trade division in Kenstar, resulting in a significant brand positioning achievement of reaching the second position in water cooler sales.
- Secured pivotal partnerships with Flipkart Alfa and Retail EZ for Flipkart and Amazon, respectively, strengthening the brand's presence in the e-commerce space.
- Achieved a remarkable sales milestone by selling 85,000 pcs of water coolers through e-commerce channels, surpassing the set targets by 160% in the fiscal year 2023-24.
- Expanded the client base by adding four new key accounts, resulting in an increase in sales revenue.
- Strategically managed accounts such as Reliance Digital, Croma, Vijay Sales, Spencer's Retail, and Adishwar, contributed to the overall growth and market presence of the brand.
- Successfully executed monthly promotional activities in collaboration with Marketing and Category heads, enhancing brand visibility and consumer engagement across various store formats.
- Regularly conducted financial reviews with account managers and the MT head to ensure the attainment of budgeted top-line and profit targets, showcasing adept financial management skills and business acumen.
- Demonstrated expertise in brand management, account management, negotiation, and formulation of consumer offers, contributing to the overall sales and brand promotion objectives.
- Expertly handled E-commerce sales and marketing, business development, strategic planning, digital marketing, SEO, and campaigning, leading to the attainment of key strategic milestones and business growth.
Key Account Manager- Modern Trade, E-commerce and GEM
HP Electric & Power Ltd.
04.2020 - 06.2021
- Start-up of the Modern Trade and E-commerce trade division in HPL.
- Major breakthroughs from accounts like 1Indiafamilymary, Spencer's Retail, Adishwar, and VMM in the very first year.
- Execution of monthly promotions with creativity at each store in alignment with our Marketing and Category heads.
- Regularly have a financial review with the accounts manager/MT head to ensure that budgeted top-line and profit targets are achieved.
- Brand Management, Account Management, E-commerce Sales and Marketing, Business Development, Strategic Planning, Digital Marketing, SEO, Campaigning, Brand Promotion, Consumer Engagement.
- Achievement: Signed a deal with Retailsz and Flipkart Alfa for Amazon and Flipkart, respectively.
- Crack 6 LRF's store in the very first year.
- Including Spar Max hypermarket, Metro Cash & Carry, Vishal Mega Mart, Spencer, DMart, etc.
- Achieve a 150% target in the first year.
- Account management, negotiation, and formulation of various consumer offers.
AGM -Alternate Channel
Okaya Power
01.2017 - 03.2020
- Headed the Alternate Channel, including the eCommerce business, Canteen Store Department, Central Police Canteen, and a little bit of corporate sales.
- Headed the modern trade, online sales accounts, and GEM for the pan-India region.
- Taken the initiation from the start-up of modern trade stores and e-commerce accounts.
- Set up a team in the area of operation; the current team size is five members.
- Exploring potential business avenues, managing marketing and sales operations for achieving increased business growth, and initiating market development efforts.
Sr. Manager (Corporate Sales, Modern Trade & Ecommerce)
Zebronics
Delhi
06.2013 - 12.2016
- Designation: Manager (Modern Trade, Corporate, and Online Accounts)
- Headed the modern trade, corporate gifting, and online accounts for the North region - Zebronics.
- Taken the initiation from the start-up of this division.
- Set up the corporate and modern trade division.
- Set up a team in the area of operation; the current team size is 4 members.
- Explore potential business avenues, and manage marketing and sales operations for achieving increased business growth, and initiating market development efforts.
- Formulating corporate goals and developing business plans for augmenting market share and margins.
Manager (Institutional Sales & E-commerce)
F&D Fenda Audio (India) Pvt. Ltd.
04.2007 - 05.2013
- Company Overview: F&D is a manufacturer, importer, and distributor of multimedia speakers, home theaters, mobile phones, and DVD players
- Handle the pan-Indian market for client acquisition and network expansion.
- Managed a portfolio of key accounts and affiliates.
- Identification and aggressive acquisition of corporate key accounts.
- Develop and maintain relationships with key decision-makers.
- Retention of accounts through excellent relationship management.
- To service the client continuously, to enable cross-selling of the products.
- Track competition movements in the area and keep the update of the latest product offerings in the market that can pose a threat to our business.
- OEM for other companies (Micromax, Videocon, Bajaj, etc.)
System Administrator
The Times of India
New Delhi
01.2003 - 05.2006
- Handing over the entire responsibility for infrastructure includes LANs/WANs, email, internet, security, data centers, productivity tools like desktops/laptops, office automation applications, software licenses, and Wi-Fi networks/devices.
- Managed all systems from a technology perspective, which would include applications environment management, workload management, and data management.
- Organizing regular training programs for new store staff and store managers on SAP BASE POS billing software and new technology implementation in the West region.
- Overseeing the least downtime of the machines at the store level and coordinating with the service provider to ensure prompt service and support for the regional office and outlets.
- Managing the IT equipment inventory, including the allotment of hardware replacements, write-off, sale, etc., using the asset management system.
Education
PG Diploma -
Kurukshetra University
01.2002
B.Com -
Delhi University
01.1999
XIIth -
English
01.1995
Xth -
English
01.1993
Skills
- Vertical Management Skills
- Business Development
- Key Account Management
- Client Relationship Management
- Sales Planning
- Corporate Sales
- Modern Trade
- Modern retail sales
- E-commerce
- Lead generation
- Marketing
- Sales
Certification
- Diploma in French
- M.B.A through Distance learning
Timeline
National Sales Manager - Modern Trade
Ken Lifestyle Pvt. Ltd.
07.2021 - Current
Key Account Manager- Modern Trade, E-commerce and GEM
HP Electric & Power Ltd.
04.2020 - 06.2021
AGM -Alternate Channel
Okaya Power
01.2017 - 03.2020
Sr. Manager (Corporate Sales, Modern Trade & Ecommerce)
Zebronics
06.2013 - 12.2016
Manager (Institutional Sales & E-commerce)
F&D Fenda Audio (India) Pvt. Ltd.
04.2007 - 05.2013
System Administrator
The Times of India
01.2003 - 05.2006
- System Administrator, The Times of India, Handling the entire responsibility for infrastructure includes LANs / WANs, email, internet, security, data centre, productivity tools like desktops / laptops, office automation applications, software licenses, Wi-Fi networks / devices., Managing all systems from a technology perspective that would include applications environment management, workload management and data management., Organizing Regular training programs for New Store Staffs & Store Managers on (SAP BASE POS) billing software & New technology implementation in the west region., Overseeing least down time of the Machines At store level & Co-ordinate with Service Provider to ensure Prompt Service and support Regional office & outlets., Understanding location wise store concepts & conducting complete information network & security evaluation for new outlets and delivering reports., Keeping a control on all IT related expenses & achieve saving where ever possible without hampering service quality & measuring IT expenses on Monthly/quarterly basis with justification and cost saving initiatives., Managing the IT Equipments inventory including allotment of hardware replacements write-off sale etc using the asset management system.
- Diploma in French
- M.B.A through Distance learning
PG Diploma -
Kurukshetra University
B.Com -
Delhi University
XIIth -
English
Xth -
English
Sociallink
https://www.linkedin.com/in/dilipkumar-a7349121/
Totalworkexperience
22 Years 0 Month
Languages
- English
- Hindi
- French
Sociallink
https://www.linkedin.com/in/dilipkumar-a7349121/
Totalworkexperience
22 Years 0 Month
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