Dilip Samuel Jayachandran

I spearhead technical SEO initiatives to enhance the online visibility of news articles' content Key accomplishments include:

• Eliminated large sets of 404 errors through URL rewrites and reduced index bloat in search engine indexes
• Resolved technical issues identified by tools such as Google Search Console, Screaming Frog, and Ahrefs
• Optimized XML sitemaps and RSS feeds for greater visibility on platforms like Google Discover and Google News
• Collaborated with cross-functional teams to implement SEO best practices, optimize Core Web Vitals, and ensure compliance with Google PageSpeed scores.

I developed a PERL macro to read and process CSV files containing travel itinerary data. Using this macro, I optimized each itinerary's SEO metadata. Key contributions included:

• Optimizing SEO titles and meta descriptions with long-tail keywords
• Implementing site-wide anchor text optimization
• Enhancing skills in desktop-to-web automation using iMacros

Built the corporate website from scratch using WordPress CMS

• Optimized technical aspects including PageSpeed optimization
• Implemented effective on-page optimization strategies.

As the webmaster of my luxury clothing startup, I managed website development and product listings.

• Automated rewriting of product descriptions originally in Italian
• Created a custom filter for WooCommerce
• Despite the project's eventual cancellation due to logistical challenges, the website can still be found on Wayback Machine.

Focused on optimizing the support portal and Norton's YouTube channel

• Reduced contact center costs by optimizing the knowledge base support portal
• Enhanced the visibility of Norton's YouTube channel for virus and malware removal
• Collaborated with EMEA Localization/Translation teams to share SEO strategies and recommendations.

Responsible for optimizing websites that dealt with Italian Villa rentals, cooking classes, and bike riding in Tuscany

• Implemented effective on-page strategies
• Analyzed website content and structure, optimizing meta tags, titles, and descriptions.

Developed a press release website using Vivvo CMS and implemented SEO strategies

• Key achievements include: Successfully listed on Google News
• Improved organic search visibility through technical SEO fixes.

Drove organic traffic to VOANews.com through innovative SEO strategies

• Key contributions included: Leveraged SEO, social networking, RSS, and online partnerships
• Recommended web design changes to enhance traffic and explored emerging technologies for potential use.

Provided SEO services, specifically backlink building, to a diverse range of clients, enhancing their online presence.

Built a brand new microsite for Zone Diet using Dreamweaver; Optimized that weight loss website for high rankings.

Researched news content for a South Asian News mailing list; Optimized corporate website for keyphrase 'data harvesting'