Travelling
DILIP.AC Mr.
Regional sales Manager
Shornour
Summary
Seeking senior level assignments in Channel Management / Distribution Management / Sales & Marketing with an organization of repute in Consumer Durables / FMCG sector
Overview
21
21
years of professional experience
1
1
Certification
4
4
Languages
Work History
Branch Manager - Paints
Kansai Nerolac Paints Ltd
05.2016 - Current
- Joined as Area Sales Manager – Depot Head at Trissur – May 2016
- Promoted as Branch Manager on April 2020 and moved to Cochin.
- Handling Cochin depot and Supervision of Trissur depot now.
- Team size of 13 TSO + 1 TMO + 1 ASE = Total 15 Nos
- As a Branch manager working as Cost centre for sales and operations.
- Handling 300 Plus dealers covering 6 districts with a turnover size of 60 crore annually with Team.
- Ensure achievement of company growth plans in terms of Primary & Collections.
- Ensure proper sell out is happening in market with coordination of sell out team & Demand generators.
- Review of TSO/ s & Manager with their Performance against KRA and take corrective steps and drive them.
- Training and development of team and help them for career development within company.
- Settlement of complaints and schemes in coordination with Commercial and ensure market hygiene and quarterly collection of COB & DHC through team.
- Review Overdues and take actions against bad paymasters including legal action in coordination with Commercial team.
- Keep spent under control and within sanctions and ensure company objective is met in terms & branch is profitable.
- Deputation:
Area Sales Manager - Handsets
Nokia India Ltd
05.2011 - 05.2016
- Mentoring a team of 6 RDS/ 300 Members for carrying out a wide gamut of sales & marketing activities.
- Handling Central Zone, Kerala constitutes of 5 districts with turnover size 6 crores a month.
- 5 Sales officers reporting directly to me.
- Ensuring achievement of sell in, sell thru, Sell out & activation targets by driving RDS & SO Team.
- Undertaking efforts for the enhancement of coverage of products by increasing WOD
- Analyzing the performance of the RDS in terms of monthly ROI and applying corrective actions against the same
- Solving customer’s complaints through Nokia Care Stores / Executives
- Assessing the performances of Nokia Cares based on Customer / Retail Satisfaction
- Appointment of “ Nokia Branded Retail Stores ” in selected potential market.
- Monthly meeting with RDS to review performance, Plan on improving sales and profitability, Training and development of team.
- Forecasting of sales SKU wise and plans stocks.
- Driving Sell out & activation: Retail Visit, Maintaining good relation with key retail, Checking Product knowledge of promoter, training them regularly.
- Highlights:
- Bagged various awards like Best ASM Performance for H2 2012, Best ASM Territory for JAS 2012 and Superstar ASM for Q3 13
- Received HCL Certificate of Appreciation for Nokia Business by achieving 108% of target in Jul ‘11-Dec’ 11
- Recognized as Nokia South Star for H2 2011
- Appreciated for best performance and awarded with Dubai Tour, Silence Tour, Cash awards , L800, L900 & L920
- Developed the market of Dubai Sim in 2012
- Successfully launched Lumia Handset ranges and gives training to 50 dealers.
Retail Sales Manager - Prepaid
Vodafone Essar Cellular Ltd
10.2008 - 05.2011
- Managed the prepaid business in Cochin City (Palarivattom, Kaloor, Kakkanadm Tripunithura, Vytilla and Pattimattom) with a team of 3 RSEs and 16 DESs
- Conducted competitor’s analysis to receive updates about the latest market trends to achieve market share metrics
- Undertook efforts for achieving primary and secondary activation of outlets
- Maintained the gross barring at less than 5%
- Enhanced the turnover growth through acquisitions and new outlet openings
- Highlights:
- Selected amongst top 10 Best Employees eligible for Dubai Trip in 2010
- Pivotal in appointing 4 new Distributors at Tripunithura, Kakkanad, Vytilla & Pattimattom.
- Registered additional business by the appointment of distributor at Pattimattom gives us 25 lakhs; the same was an untapped business due to service issues.
- Won Spot Award from Zonal Manager for this channel expansion.
- Bagged Excellence Award for LUT site elimination.
- Stood as the first one in Kerala to open Vodafone Mini Store
- Pivotal in Converting Distribution point to store and gives additional business opportunities for distributors to sell products directly from their point.
Territory Business Manager - Glotek Division
Nicholas Piramal India
10.2004 - 10.2008
- Promoted the range of Skin Products to Dermatologists
- Maintained stock availability at all counters through effective distribution management
- Managed 35 Distributors across the assigned territory
- Devised and implemented innovative strategies for product promotion with the approval of the Zonal Team
- Organised seminars across territories with participation of various localities for new product promotion
- Handled administrative jobs including Data Management, Product Wise Sales Reporting and Distributor Wise Inventory Reporting
- Highlights:
- Won the following awards:
- O Spirit Award for delivering excellent work
- O Spirit Award for being recognised as the Best Detailer
- O Spirit Award for exhibiting excellent growth
- Developed 40 distributors across 4 districts.
- Instrumental in conducting Skin Disease Camp at Cochin Hospital:
- O Over 500 Patients attended the same
- O It stood as a good initiative in terms of business and get a platform to present and launch our new products
- O Honoured with a Cash Spot Award for this initiative
Education
MBA - Marketing & Finance
CMS-IMS College
01.2004
Post Graduation Diploma - Computer Applications
Lakshmi Narayana College
01.2002
Bachelor of Commerce - undefined
Lakshmi Narayana College
01.2002
Diploma - Computer Programming
Lakshmi Narayana College
01.2001
Pre – Degree - undefined
Lakshmi Narayana College
01.1999
Skills
- Sales & Marketing
- Channel / Distribution Management
- Business Development
- Inventory Management
- Team Management
- Market Intelligence
- Revenue Optimization
- Finance & Accounts
- Cash Management / Budgeting
- Management Reporting
- Accounts Receivables / Payables
- Strategic Planning
CORE COMPETENCIES
- Business Development
- Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share
- Identifying & developing new streams for revenue growth and maintaining relationships with customers to achieve repeat business
- Expertise in developing new channels which will give additional revenues to organization.
- Sales & Marketing
- Deriving sales plans to achieve business goals & managing the Sales Team to achieve them
- Creating sales & marketing strategies to improve awareness in market though new store concepts, brand building and product development efforts
- Formulating market expansion strategies to generate leads for further business and conducting meets to update customers and dealers on product development
- Channel Management
- Enabling business growth by developing and managing a network of channel partners across assigned territories for deeper market penetration; monitoring distribution networks on their investment and market service;
- Assisting the channel partners to meet their business targets and achieving profitable ROI
- Training and development on Sales Team.
- Key Account Management
- Assessing requirements & conducting negotiations for delivering need based products to key clients, ensuring speedy resolution of queries & grievances to maximize client satisfaction levels
- Providing detailed knowledge to the customers in case of new product introductions
Certification
PGDCA
Interests
Movies
Reading
Timeline
Branch Manager - Paints
Kansai Nerolac Paints Ltd
05.2016 - Current
Area Sales Manager - Handsets
Nokia India Ltd
05.2011 - 05.2016
Retail Sales Manager - Prepaid
Vodafone Essar Cellular Ltd
10.2008 - 05.2011
Territory Business Manager - Glotek Division
Nicholas Piramal India
10.2004 - 10.2008
Post Graduation Diploma - Computer Applications
Lakshmi Narayana College
Bachelor of Commerce - undefined
Lakshmi Narayana College
Diploma - Computer Programming
Lakshmi Narayana College
Pre – Degree - undefined
Lakshmi Narayana College
MBA - Marketing & Finance
CMS-IMS College