DILIP KUMAR NAHAK
Summary
Agile, result oriented marketer with 14+ years of experience in integrated marketing solutions with high degree of accountability and ownership. Supporting business segment with annual revenue of $250Mn.
PROFESSIONAL SYNOPSIS
A dynamic professional with 14+ years of rich experience in retail marketing, digital marketing, and B2B Marketing
Presently working with Dell International Services Pvt Ltd as Sr. Advisor E-Business since November 2014.
Expertise in E-commerce marketing.
Expertise in full funnel customer campaign- DCR to DCV.
Expertise in Marketing Activations and Visual Merchandising.
Expertise in creating the best retail experience for Customers (MOT).
Excellent interpersonal, analytical & negotiation skills.
Excellent presentation skills.
Expertise in Optimum management of existing Budgets and resources.
Expertise in Product Launches and Sell out driven activities.
Expertise in Digital Marketing.
Experience in marketing of consumer durables, handheld devices. IT products like PCs, Server, IT infrastructure solutions.
Seasoned integrated marketing communications expert.
Overview
15
15
years of professional experience
Work History
Senior Advisor Field Marketing
Dell Technologies
Bengaluru
12.2021 - Current
- Dealing with driving demand conversion through paid search marketing: Search term marketing, PLA and Programmatic approach
- Driving strong SEO performance through robust keyword rankings
- Focused shopping campaigns (PLA) to drive relevant traffic and driving conversion on Dell.com
- Improvising product/service familiarity to consumers through high impact display campaign on relevant partners and publishers in both desktop and mobile platform
- Driving cost effective acquisition programs through affiliates and e-mail marketing campaigns
- Integrated marketing campaign design and execution for full funnel customer journey
- Dedicated campaigns for: Demand Creation, Demand Conversion and Retention
- Improvising overall customer experience through website optimisation and integration of relevant landing page and more
- Retail Marketing
- Specialised in creating unique activations to bring the brand closer to the consumers
- Dell is the most trusted brand of India of 2019 as per Brand Trust report
- Carried out various activations like Mall/Club Promotions, Road Show and Apartment Activations to boost secondary sales
- Have created and executed successful activations like LG Lead XI during ICC Cricket World Cup 2011 and LG Roar of Football in West Bengal during FIFA world Cup 2010
- PC for education with Dell and Aarambh a teacher outreach program to improve the PC penetration in the country
- Analysing every activation with respect to ROI
- Helps in creating a strong brand and achieving sales target
- Championing the BOE framework l on new stores: Build, Operate and Excel
- Expertise in channel marketing to drive Primary and secondary sales
- Consumer promo planning like offers, financing and cashback programs
- B2B Marketing
- Account based marketing with various partners to drive funnel generation and conversion
- Expertise in driving inbound demand through calls, Chats, Form fills and What’s App
- Database enrichment and analysis to target relevant audience under demand conversion campaigns
- Creating and amplifying customer success stories in premium platforms like Your story and Inc42
- Launched and manging DWEN (Dell Women Entrepreneur Network) program in India
- Customer Lifecycle management
- Driving dedicated campaigns for Reactivation, Acquisition and Development accounts
- Driving acquisition through inquirer targeting, pin code indexing and propensity model scores
- Establish repeatable business model to grow core database and leverage DGR leads to X-Sell and Up-sell opportunities
- Proactive lapse prevention campaign to drive retention
- Launch and manging customer loyalty program “Dell Rewards” for Dell.com
- Media Planning
- Expertise in media brief with specific busines objective
- Evaluating the most impactful and cost-effective plan in alignment with business objectives
- Designing and executing campaigns for driving awareness, targeting active prospects and demand creation
- Experience in traditional and digital media planning
- Planning and execution of content partnerships and publisher level initiatives
- Lead Management
- Expertise in outbound telemarketing and digital targeted lead gen programs
- Defining the BANT criteria for lead management with clear turnaround time for closure
- Partnering with expert partners to drive lead gen programs with sales team
- Exclusive offerings and sales contest programs to drive conversions on leads
- Lead nurturing and driving SFDC adoption for lead management.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated leadership skills in managing projects from concept to completion.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Self-motivated, with a strong sense of personal responsibility.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
- Strengthened communication skills through regular interactions with others.
- Proved successful working within tight deadlines and a fast-paced environment.
Advisor
Dell Technologies India Pvt. Ltd
11.2014
- Responsible for planning and strategy of SMB segment
- Driving +20% YoY revenue growth
- Driving and converting demand to e-commerce platform through various digital marketing initiatives
- Improvised ROAS by 15% YoY
- Accountable for URM and demand attainment of e-commerce GTM
- Driving acquisition through affiliate programs and inbound demand engine
- Launched Dell for start-up acquisition program to tap early-stage business
- Responsible for performance of various demand vehicles under both paid and non-paid
- Responsible for managing the TAM with regular enrichment of database
- Responsible for planning, strategy and execution of all the media initiatives for e-commerce GTM
- Expertise in consumer marketing with managing consumer promo, financing and cashback programs
- Manged Exclusive store, large format retail and multi brand store marketing
- Accountable for driving lead gen programs to drive acquisition and retention of accounts
- Custodian for all the account-based marketing initiatives for products and solutions (Client and Infrastructure solutions group)
- Expertise in retail activations in Mall, RWAs, IT parks, roadshows and catchment areas
- Driving sales team training and engagement through various contests
- Collaborating with various stakeholders in successful launch and execution of various programs
- Experience in channel marketing and engagement in my retail marketing role
- Full understanding on marketing operations with PO management, invoicing, audit and more
- Experience in Vendor and partner management
- Accomplishments:
- Bagged prestigious “Michael Dell Champion” Award in 2016 and 2017
- Best marketer for 206, 2017 and 2019
- Certified Dell brand champion since 2015 onwards
- Social media, analytics and cloud certified.
Regional Marketing Manager
Samsung India Electronics Pvt. Ltd
04.2013 - 10.2014
- Responsible for Creating “Gold Class” Display of HHP products at Stores
- Responsible for Carrying out Demand Generation activities to drive sell out to achieve company’s objective
- Responsible for carrying out Product Launches as per Company’s Mandate
- Optimum and effective utilization of Marketing Budgets through effectively carrying out Consumer Promos, Marketing Campaign and Digital Marketing
- Account Management and relationship building with the managed retail channel for selling Samsung Products
- Establishing and sustaining a long term relationship with Channel Partners
- Responsible for carrying out Cost effective Media Campaign and Evaluating every activity on ROI
- Responsible for rolling out store manager incentive programme to boost secondary sales
- Responsible for Budget planning based on sell out trend and sales forecast.
Trade Marketing Manager
Panasonic India Pvt.Ltd
02.2012
- Creation and implementation of ATL and BTL Communication to support Sales
- Focus on In Store and Out Store Visibility of the brand across various counters through retail merchandising
- Carrying out Activations to bring the Brand closer to the consumer
- Focus on Demand Generation and sell out activation
- Continuous efforts to create the best retail experience for the customers.
Branch Marketing Manager
LG Electronics India Pvt.Ltd, Odisha
Kolkata
12.2009 - 01.2012
- Creation and implementation of ATL and BTL Communication to support Sales
- Focus on In Store and Out Store Visibility of the brand across various counters through retail merchandising
- Carrying out Activations to bring the Brand closer to the consumer
- Focus on Demand Generation and sell out activation
- Continuous efforts to create the best retail experience for the customers
- Accomplishments:
- Bagged the Prestigious ‘LG Superstar’ Award in Marketing for the year 2010
- Won the MD Appreciation award for consecutive 4 times
- Have Created LG Roar of Football property in West Bengal which was a roaring success
- Have successfully executed LG Lead Xi campaign during ICC 2011 Cricket world Cup
- Have carried out various sell out activations on Independence Day and New Years Day yielding record sales.
Deputy Manager
DNA
Mumbai
05.2008 - 12.2009
- Servicing Corporate Automobile Clients like Mercedes, VW Group, Tata Motors etc and agencies like Lodestar Universal and Group M etc
- Business Development from these clients through advertisements and BTL activities
- Accomplishments:
- Instrumental in launching a Coffee Table book-The Influential sponsored by Volkswagen
- Cracked Mahindra & Mahindra account for the first time in 4 years since DNA’s Launch
- Launched a Car Buyers Guide and a Car Care Manual for the first time in the city Mumbai
- Organised DNA Conversation with the likes of Pawan Goenka- M & M, Wilfried Aulbur-Mercedes and Sudhir Rao – Renault India
- Consistently achieved my targets and have registered a staggering 250 % growth in my category in Q1 09
- ACHIEVEMENTS
- Felicitated by Mr
- Naveen Patnaik - CM Orissa for securing first position in English Debate, Hindi Debate, English Essay and Hindi Essay at inter college competition
- Have Been the Class Representative from standard 3rd till PGDM.
Discipline Co
BIIB
Education
XII - undefined
Kendriya Vidyalaya, Khallikote Autonomous College
B.Com(Hons) - undefined
Khallikote Autonomous College
PGDM - Marketing & International Business
Regular Course - undefined
Balaji Institute of International Business
Skills
Key Skill: Proficiency inundefined
Timeline
Senior Advisor Field Marketing
Dell Technologies
12.2021 - Current
Advisor
Dell Technologies India Pvt. Ltd
11.2014
Regional Marketing Manager
Samsung India Electronics Pvt. Ltd
04.2013 - 10.2014
Trade Marketing Manager
Panasonic India Pvt.Ltd
02.2012
Branch Marketing Manager
LG Electronics India Pvt.Ltd, Odisha
12.2009 - 01.2012
Deputy Manager
DNA
05.2008 - 12.2009
XII - undefined
Kendriya Vidyalaya, Khallikote Autonomous College
B.Com(Hons) - undefined
Khallikote Autonomous College
PGDM - Marketing & International Business
Regular Course - undefined
Balaji Institute of International Business
Discipline Co
BIIB
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