Aishwarya Devaiah
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Summary
Quintessential marketer with 12+ years of experience across hospitality, real estate, and the manufacturing industry, driving high-impact brand, digital, and integrated marketing strategies. Proven at accelerating growth, strengthening brand visibility, and leading teams to deliver measurable business results in competitive markets.
Overview
15
15
years of professional experience
1
1
Language
Work History
Head – Brand, Digital, Events & PR
RAK Ceramics & KLUDI
02.2024 - Current
- Own end-to-end brand, digital, PR, and events strategy for RAK Ceramics and KLUDI, aligned with global frameworks and India business objectives.
- Led the successful launch of KLUDI in India-December, including market entry strategy, brand positioning, messaging, launch planning, and multi-channel amplification.
- Elevated brand visibility and recall through integrated 360 campaigns across digital, trade, PR, and on-ground activations for both brands.
- Drove go-to-market execution for KLUDI, including dealer onboarding communication, product storytelling, launch collaterals, videos, and sales enablement tools.
- Led high-impact product and collection launches with strong execution across dealer, architect, and partner networks.
- Conceptualised and executed RAK Connect, a multi-city flagship engagement platform strengthening dealer, architect, and partner relationships.
- Drove digital, social, and performance marketing, improving reach, engagement, and lead quality through data-led optimisation.
- Led PR, media relations, award submissions, and launch communication, contributing to regional and international brand recognition.
- Governed brand consistency across all touchpoints digital, print, POS, events, exhibitions, merchandise, and launch assets.
- Managed marketing budgets, agencies, vendors, and finance coordination, ensuring timely and cost-effective execution.
- Acted as a strategic bridge between global leadership, India teams, sales, product, and external partners, ensuring seamless market entry and brand alignment.
Cluster Director – Marketing | Hyderabad Market
Marriott International
06.2023 - 01.2024
- Led marketing, PR, and communications for a 6-hotels in the Marriott portfolio in Hyderabad.
- Served as single point of contact for all brand, digital, PR, and campaign initiatives across the cluster.
- Achieved K-Goals across all hotels through performance-led digital optimisation and content strategy.
- Revitalised social media with concept-driven campaigns, resulting in significant growth in engagement and followers.
- Planned and executed Stellara, a 10-day F&B and lifestyle showcase culminating in a high-impact NYE event.
- Delivered record-breaking revenues: ₹193 Cr for The Westin Hyderabad Mindspace and ₹88 Cr for Le Méridien Hyderabad.
- Collaborated with global celebrity chefs to create marquee culinary experiences enhancing Marriott Bonvoy Moments.
- Award: Hotel Marketing Manager of the Year 2024 – FHRAI
Head – PR, Marketing & Communications
Ferns Estates & Developers & Rosetta Hospitality
08.2021 - 06.2023
- Led communications, brand, digital, and marketing strategy across hospitality and real estate verticals.
- Launched Rosetta Resorts & Holiday Homes and Rosetta by Ferns – Sakleshpur end-to-end.
- Delivered ₹52 Cr real estate sales with a marketing spend of ₹22 Lakhs through high-ROI campaigns in Ferns Real Estate.
- Grew membership sales and marketing for Club Rosetta Vacation Club.
- Executed an all-digital strategy for Rosetta Resorts, generating ₹42 Cr revenue in the first year.
Senior Manager – Marketing, PR & Communications
Ozone Group
04.2020 - 08.2021
- Led company-wide rebranding including identity, messaging, PR, and digital strategy.
- Managed lead generation, analytics, ORM, and PR contributing directly to sales and revenue.
- Worked closely with CMD’s office on strategic planning and growth initiatives.
Marketing & Communications Manager – Shangri-La Villingili Resort & Spa, Maldives
Shangri-La Hotels & Resorts
08.2017 - 08.2018
- Led digital marketing, SEM, website management, and online reputation to drive visibility, engagement, and online revenue.
- Planned and executed annual marketing and communication strategy, budgets, and promotional campaigns across rooms, F&B, and spa.
- Managed PR, media relations, editorial shoots, and coordinated agencies across four regions.
- Hosted over 44 international media and KOL trips, strengthening global brand visibility.
- Drove social media strategy and organic growth, achieving best-performing Shangri-La globally (2018) for content and engagement.
- Delivered significant organic social growth within one year: Instagram: 72K to 106K, Facebook: 24K to 28K, X: 1.6K to 2.1K.
- Led ROI assessment, planning, and execution of “The Bachelorette” Season 14 finale, a globally amplified brand moment.
Communications Manager
Shangri-La Hotel Bengaluru
06.2015 - 08.2018
- Planning and establishing the positioning and marketing plan for the hotel as part of the pre-opening team.
- Preparing annual communication goals, budgets, and the marketing plan.
- Conducting on-ground activations as part of the hotel launch.
- Executing promotion plans for F&B and spa in line with digital marketing promotions.
- Writing and distributing press releases for the launch of the 11 outlets at the hotel.
- Launched “HYPE The Rooftop Bar” in the absence of a Marketing team in the hotel which included a special coverage of the same with NDTV Good Times, with popular anchor Ms. Ambika Anand hosting
- The specially curated programme along with press release dissemination in several mainlines and magazines, inviting key opinion leaders in the city.
- Facebook: Growth from 10,545 to 33,148; X: 363 to 550; Instagram: 178 to 1252. These figures are following my takeover of digital marketing and social media through organic marketing only.
- Hosted several bloggers table for eminent media and socialites in the city with a few links below to support the same.
Sales Specialist
The Westin Chennai Velachery
11.2013 - 05.2015
Marketing and Guest Relations Executive
Amanvana Spa Resorts
10.2010 - 06.2011
Education
MBA - Marketing
Manipal Institute of Management
Manipal01.2013
Bachelors in Business Management - Travel Tourism
Mount Carmel College
Bangalore01.2010
Timeline
Head – Brand, Digital, Events & PR
RAK Ceramics & KLUDI
02.2024 - Current
Cluster Director – Marketing | Hyderabad Market
Marriott International
06.2023 - 01.2024
Head – PR, Marketing & Communications
Ferns Estates & Developers & Rosetta Hospitality
08.2021 - 06.2023
Senior Manager – Marketing, PR & Communications
Ozone Group
04.2020 - 08.2021
Marketing & Communications Manager – Shangri-La Villingili Resort & Spa, Maldives
Shangri-La Hotels & Resorts
08.2017 - 08.2018
Communications Manager
Shangri-La Hotel Bengaluru
06.2015 - 08.2018
Sales Specialist
The Westin Chennai Velachery
11.2013 - 05.2015
Marketing and Guest Relations Executive
Amanvana Spa Resorts
10.2010 - 06.2011
Bachelors in Business Management - Travel Tourism
Mount Carmel College
MBA - Marketing
Manipal Institute of Management