Dilkash Tahseen

* Spearheaded leadership encompassing two key multinational accounts. Brillon Consumer Products and Pepsico alongside managing strategy and development for one new business pitch.

* Acting as the key resource for Brillon Consumer Products (All Out, Mr Muscle, Glade, Kiwi), directing cross-functional creative and planning teams to deliver full-funnel integrated marketing campaigns.

* Achieved successful 360-degree campaign launch for the ALL OUT in 2025; currently collaborating with planning to lock the strategic 2026 portfolio campaign for Mr Muscle and AO new product launch.

* Managed day-to-day business for the PepsiCo Propel (hydration drink) account, providing critical community-centric insights to guide copy and planning for the Ramadan campaign.

* Demonstrated versatile resource management by drafting campaign copy and scripts to support creative teams during peak demand and resource limitations.

• Accounts Managed: Hero MotoCorp, Nescafé Classic, Coke, WILDSTONE, Odomos
• Succesfully led one of the biggest campaign for Nescafe with it's new positioning and new packaing - Make Your World. Released 1 thematic TVC along with 2 product TVCs and digital campaigns.
• Act as the primary point of contact for Hero MotoCorp and Nescafé Classic, maintaining strong relationships with key stakeholders
• Collaborate with internal teams (strategy, creative, film and studio) to develop and execute integrated marketing campaigns
• Monitor industry trends and competitor activities, providing clients with strategic recommendations to maintain a competitive edge.
• Spearheaded the successful launch of 4 major campaigns for Hero MotoCorp, including the XOOM and Destini Scooter, as well as the Nescafé Classic campaign, delivering impactful results and driving brand visibility
• Successfully delivered 16 films for HERO MOTOCORP and NESCAFE CLASSIC during my 2.9-year tenure at McCann, contributing to impactful campaigns and consistently meeting client expectations
• Led crisis management efforts by writing a testimonial campaign script for Hero MotoCorp and creating digital post copies, ensuring swift and effective communication during a critical period
• EFFIES Awards – Achieved Gold at the EFFIES for two consecutive years with Nescafé Classic case studies, and secured silver for Hero MotoCorp, showcasing excellence in campaign effectiveness and strategic creativity

• Clients - AVON INDIA, PICKER ,PHILIPS.
• Responsible for building a strong relationship with clients and agency
• Responsible for the implementation of team goals and objectives and to insure the goals and objectives are met
• Managing the digital and social media content of AVON INDIA
• Responsible for maintaining media plan of AVON INDIA for different platforms like AMAZON , FLIPKART, FACEBOOK, TW AND YOUTUBE.
• Influencer Marketing and PR
• Maintaining digital monthly report for the brand AVON INDIA
• Achieving goals, analyse growth, and provide accurate progress reports, forecasts, and budgets
• Responsible for handling Philips Hair Straightener Campaign for social media platforms like Facebook, Instagram, YT
• Responsible for maintaining Philips Hair Straightener A+ content for Amazon and NYKAA
• New Business and brand strategy planning/brainstorming

• Clients: Oppo, Vestige, Pacific Mall- New Delhi , Pacific Mall- Dehradun, Chicco, Iffco Tokio, Gizmore, FIIB, Pacific World School.
• Responsible for building a strong relationship with client and agency
• Exceeded team goals and collaborated with staff members
• Processed all client needs accurately and in a timely fashion

• Clients: Idea Cellular Ltd., Bihar Tourism
• Administered market research procedures and planned business strategies for business growth
• Liaised with the content team to create campaign copies.
• Built strategies for offline and online campaigns at the domestic level.
• Developed various Above the Line (ATL) and Below the Line (BTL) marketing campaigns to improve brand awareness
• Supervised client approvals and ensured on-time project completion
• Managed accounts along with bill and payment processing while monitoring revenue and sales targets

• Clients: Wrigley's Orbit
• Performed market research and analyzed data to launch campaigns related to contraceptive injection and AIDS
• Collaborated with the marketing team to promote sugar-free chewing gum products globally
• Carried out data analysis for market research data of live customers interested in chewing gum