DIMPI SHAH

• Company Overview: A Cult.fit incubated health tech start-up helping people reverse Type 2/pre-diabetes with human/lifestyle interventions

Key Achievements -

• Pioneered the onboarding of Sachin Tendulkar as Sugarfit’s brand ambassador, making it the first healthcare brand to partner with such an iconic figure; led the entire process from strategy and negotiation to seamless execution to PR and digital launch announcement
• Conceptualized and spearheaded the "Live Again" campaign, a groundbreaking 6-episode podcast featuring SRT, garnering over 5 million views and 40% VTR for long format content and setting a new benchmark for digital storytelling in healthcare marketing.
• Strategically managed a marketing budget of INR 7 million for Sugarfit’s offline clinics in Bangalore, achieving an attributable return of INR 10 million through targeted brand-building initiatives.
• Increased monthly clinic walk-ins by 40% and delivered 15% quarter-on-quarter revenue growth through data-driven campaigns and customer-centric strategies.
• Conceptualized and executed a unique 'Free Full Body Health Check-up' campaign, driving a 5x growth in walk-ins and establishing a strong community connect.
• Created Sugarfit’s first-ever viral content, organically amassing 5 million views and significantly enhancing brand visibility.
• Consistently delivered high engagement rates across platforms:YouTube: Increased engagement rate to 3%, grew subscribers from 16,000 to 37,000 with basic boosting, and achieved 233K organic views on the first brand video.
  Instagram and Facebook: Improved engagement rates to 3.8% and 2.4% respectively, with significant follower growth (Instagram: 36,832; Facebook: 75,869); planned and executed a viral reel that reached 5.5 million views.
  Implemented a 50% content strategy focusing on shorts and regional videos, effectively expanding reach within key demographics.
• Launched region-specific YouTube content to engage a diverse audience and increase platform relevance.
• Conducted comprehensive market research to uncover barriers to purchase and brand trust, leading to the development of impactful new communication strategies.
• Identified and leveraged untapped revenue opportunities within RWAs and parks, generating an additional INR 2 lakh per month.
• Led a cross-functional team of 5 (2 designers, 2 assistant managers, and 1 video producer), collaborating to craft visual assets aligned with Sugarfit’s brand strategy.
• Spearheaded content creation efforts, overseeing all promotional videos, social media content, brochures, press releases, sales collateral, and the development of a new D2C website.
• Conducted in-depth competitor analysis to stay ahead of industry trends and navigate market challenges effectively.
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• Company Overview: Leading FMED brand of India and a pioneer of the LED revolution
• Achieved a 20% Sales growth for 22–23 on primary sales on Amazon – Flipkart for all 3 business verticals combined over the previous financial year 21–22
• Revamped the complete D2C website with migration from Magento to Dukaan – Indian Shopify) and grew the sales to 3x for syska.co.in – 30k a month to over 1 lakh
• Garnered 10 Mn views for launch film introducing Raj Kumar Rao as Syska Homes Brand Ambassador
• Achieved a 30% increase in page engagement through the innovative #SyskaInMyVeins campaign.
• Launched Syska SW200 Smart Watch on Flipkart with a complete 360 digital campaign with a budget of 1 CR and sold out 10k pieces in 1 day
• Worked on the revised brand positioning suitable to the GenZ mindset for Syska Personal Care 'Styles You and You' and launched the campaign - https://www.youtube.com/watch?v=DGLQlcCBfts with media budget of 50 lakhs
• The campaign garnered over 56 lakhs views with an average VTR of 60% and over 2 lakh clicks
• Launched several smart watches, audio products – Truly wireless buds), Powerbanks, made in India Hair Dryers, Hair and Beard & Straighteners some of which were sold out on day 1 within 30 mins

• Company Overview: Master Franchisee of Baskin Robbins since 30 years and pioneers of the ice cream business since 1940s
• Achieved a 7% same store sales growth for FY 18 – 19 – 1st time in 5 years
• Worked on the 7 Cr Quarter 1 campaign which included the 1st ever TV commercial done by Baskin Robbins India for launch of Fresh Fruit Ice Creams with 6.3 MN views, 19 cities outdoor campaign and a comprehensive online campaign including Hotstar, YouTube, Facebook advertising crossing 70 million impressions
• Created a viral post during launch of iPhone which reached received 2 lakh organic views
• Created content and upped the Instagram followers from 6k to 29k organically in 6 months
• 27% sales growth for the Ice cream cakes Pan India through a 360-degree marketing campaign - including print, radio, digital and BTL activities
• 67% sales growth on launch of new category of product – Belgian Waffles
• Successfully initiated and closed a deal for a paid co-branded promotion with Perfetti Just Jellyz worth Rs
• 22 lakhs
• Launched categories Ice Cream Cakes, Waffles and variants like sticks, cones, cups and ice cream cake slices
• Introducing competitive range of products -and a complete rehauling and re-launch of milkshakes category
• For Brooklyn Creamery – I handled product planning, competition mapping, and development with R&D, conceptualize brand names and packaging, identify agency partners, and lead marketing and social media strategies
• Additionally, I plan annual marketing budgets, collaborate on distribution and e-commerce, chart sales roadmaps, and design influencer programs for brand advocacy
• Master Franchisee of Baskin Robbins since 30 years and pioneers of the ice cream business since 1940s

• Company Overview: 'one of the top 5 hospitality companies in 2016/17 owning restaurant brands such as Indigo, Indigo Deli, Neel, Tote on the Turf and a catering division Moveable Feast'
• 'one of the top 5 hospitality companies in 2016/17 owning restaurant brands such as Indigo, Indigo Deli, Neel, Tote on the Turf and a catering division Moveable Feast'