Dimple Kaul

I am currently serving the field of indigenous knowledge systems as the

Director - Academic Programs at INDICA.

Page 1 of 8At INDICA, we create and curate online and offline courses and workshops

across multiple disciplines of Indic knowledge systems. We are a hybrid

platform for teachers and seekers who share our belief in the transformative

power of Indic wisdom.

As a transformation coach facilitating Transformation in individuals and

organizations, I have also provided consultation in the following domains:

1. Cultural non-profit

2. Human Rights

3. Media

4. Writing and Publishing

5. Marketing and PR

One of the projects that I consulted and provided end-to-end management for,

is the first online Global Kashmir Festival.

My tenure at Indic Academy (pro-bono volunteering service) began when the

organization was in its infancy and still attempting to find its brand identity and

vision and mission. I was a part of the initial strategy team and was involved

in nearly all aspects of the cultural non-profit. One of my personally satisfying

accomplishments has been to bring professionalism to a social enterprise, with

focus on communication, processes, delegation of responsibility and more.

Later on, I moved on to spearhead the Center for Indic Writers (now merged

with Indic Book Club) where I personally identified, encouraged, trained,

mentored, supported new authors and worked to get them published,

promoted and platformed. Being invested in the journey of these writers, I

worked with them through various stages.

Page 2 of 8A key highlight of this role was the conceptualization and establishment of

a publishing label to support new authors, through a pioneering, innovative

outsourcing arrangement - the first of its kind in the non-profit sector!

While heading CIW,

• I enabled Grants to 6 new authors

• Organized book launches and promotions for than 50 books around the

world, created a network of authors under Indic Author Network (now merged

with Indic Book Club), comprising of more than 50 plus members and

• Curated and organized 40 online events branded as Indic Chats, years

before online events became a reality

I also represented IA in the following Conferences:

1. Arth 2019

2. Words Count 2019

3. FICCI CEO Round Table 2019

4. Soft Power Conference 2018

5. FICCI Publicon 2018

6. TED Women 2018

7. India Ideas Conclave 2018

I joined Nuance to handle Field Marketing for the Communication Service

Provider Division for South East Asia that included clients in India, Sri Lanka,

Bangladesh, Myanmar, Maldives, Indonesia, Philippines and Vietnam. I also

supported teams in AMEA, APAC, North and Latin America.

After a few months, I was also given the responsibility of PR for the region.

Subsequently my role expanded to include Global Product Marketing.

I worked on customized pitches for clients in SEA region and was an important

part of the strategic pre-sales discussion and presentation. During the course

of my stint with Nuance, I also presented a pre-sales pitch to CSPs in Vietnam

and Philippines. My extensive CSP Marketing experience helped me identify

WIIFM with regard to the clients and that made it easy for us to put our

products forward.

Page 3 of 8It was an enriching experience working with teams across geographies,

cultures and time-zones for clients across geographies, cultures and time

zones.

I participated in India Mobile Congress 2018 and represented Nuance.

As the National Head - Music Derivatives VAS, I was a part of the Corporate Marketing Value Added Services Vertical,

responsible for Idea’s Music Derivatives VAS.

The role involved cross functional leadership and entailed preparing

and delivering the annual operating plan, product innovation, usage and

revenue enhancement, customer satisfaction, vendor management and

communication, among other responsibilities.

As the National Head - Information and Sports

VAS, I led a virtual team across India for Information VAS (News,Astro,Finance,

Lifestyle,Health,Education) & Sports VAS with the complete P&L responsibility

of the portfolio.

The Portfolio also included other products such as STK, DSTK and CBC.

Responsible for setting a benchmark for Sports VAS revenue.

Delivered above the budgeted KPIs of revenue and acquisition.

I spearheaded VAS Business Intelligence vertical and handled the Program

Management of VAS Transformation Projects on

1.Business Intelligence

2. Campaign Management

Page 4 of 83.Vendor Payment

4.Content Management

Led a cross functional team (across India) for timely delivery of the project.

As the National Head - National Roaming Business, Headed National Roaming Vertical for the company.

Rolled out Acquisition & retention offers rollout based on consumer profiling &

segmentation (Idea Super Plan for low and non- roamers). Forged alliances for

cross promotions with non-telcos. Worked on maintaining and strengthening

partnership with National Roaming Partners.Supervised roaming marketing

communication (online, PR, Outdoor and BTL) for maintaining BTI and CSAT.

Handled the additional responsibility of development of International Roaming

business through Inter operator deals with opcos across the globe.

Also looked after business partner management.

Led a team (directly and indirectly) across India to achieve business

objectives.

Responsible for Roaming and Sanchaya (Upselling) verticals for Idea

Delhi,Haryana.

Was instrumental in enhancing International roaming revenue for the circle

through strategic tie-ups and alliances.

Led and streamlined the operations of a 60 seater call-centre to deliver

upselling revenue target through increased productivity per agent.

Responsible for revenue and acquisition for Online International Calling Cards

business in AES. Created innovative acquisition offers around Value for Money

Plank (Father’s day, Refer a Friend, Mobility referral program) and worked

on competition churn through outbound calling. Also worked on community

marketing initiatives for US market.

Worked in the CSR and Alliances team in Airtel Centre with Airtel President

Office where I was instrumental in preparing Airtel CSR Strategy blueprint.

Worked on the CSR section of the Annual Report as a part of the Editorial

team.

Led program management of Phase 1 of Bharti Foundation’s SBS roll out

As the Head - Roaming and Long Distance, I was responsible for Roaming and Long Distance portfolio for UPU. A key highlight

was maximising penetration to ensure a 104% achievement of revenue despite

a 56% reduction in tariff.

Designed and implemented zone specific Programs based on consumer

insights and usage analyses.

Worked on internal and external communication (newsletters and retail

visibility).

Winner of Excellence Award for project 'Tiger Hill' for inroamers.

As Head - Roaming and Long Distance, I was Responsible for Roaming and Long Distance portfolio for Andhra Pradesh.

Customer & Market Segmentation for Roaming and Long Distance marketing

based on consumer insights and usage analysis – for increased penetration

and usage enhancement

Increased International roaming footprint to 131 networks across 76 countries

Page 6 of 8Implemented Marketing tie-ups across Zones for International inroaming

promotions

Implemented Corporate initiatives and trained cross-functional teams on

Roaming and LD

As the Lead - VAS and Roaming, I was a

part of the J&K Pre-Launch Marketing Team responsible for revenue and

content partnership management for Value Added Services revenue and

launch of National Roaming.

Felicitated for my role in J&K being the highest on the adoption curve for Airtel

Live (STK based VAS) and for overall high VAS contribution to gross revenue.

Joined as a Management Trainee for S- Group through campus placement.

Was given the additional responsibility of Eikona PR within 6 months of

joining. Handled business development, operations management and client

servicing. Conducted training for media professionals. Worked on branding

and innovation for TAM.

Penned periodic newsletters on Television Viewership and Advertising Spends

that were published in e4m & indiantelevision.com.

Analyses published in The Economic Times under the Spendometer series.

Content creation for the AdEx India website.