Dimple Nagda

1. Sales Target Achievements monthly, quarterly, and annual by product and region.

• percentage of sales target achieved and number of new accounts opened.

2. Market Expansion & Distribution
• Identify and penetrate new markets (on-trade channels).
• Improve distribution width and depth across assigned geography.
• New outlets/retailers/distributors added with the number of active SKUs per outlet
3. Relationship Management
• Build and maintain strong relationships with key retailers, distributors, and event partners.
• Address customer issues promptly to ensure satisfaction, retention, distributor engagement frequency and repeat order rate.
4. Brand Promotion & Visibility
• Execute in-outlet branding, promotions, and point-of-sale marketing.
• Ensure brand compliance and visibility per marketing guidelines, execution of promotional campaigns, Visibility index score, audit compliance, ROI on marketing activities.

5. Reporting & Market Intelligence
• Submit timely sales reports, competitor analysis, and market feedback to management.
• Provide actionable insights on consumer trends and competitor moves.
• Coordinate with sales promoters, merchandisers, or distributor sales teams.

Product development and its life cycle management

- Budget planning and distribution of target hours to the educators.

- Built low cost products from scratch for dead months of the year.

- Planning, strategizing and then managing recruitment activities for coaches and doubt solvers who are under AIR 500.

- Onboarding and complete all the post sales formalities of learners.

- Calculating and improving the number of LMP, RAH, openhouses and coach sessions.

- Resolve queries and tickets which come under my targeted categories

- Onboard restaurants clubs, pubs, chains and cafe on profit sharing.

- Acquired chains like Subway, Chai point, GupShup and LA Pino's on complete pan India level.

- Worked for JW Marriott for one of the biggest beer festivals of 2019.

- Launched DineOut as a new product in the market for Ludhiana, Punjab in 85 days having 90% of the restaurants, pubs, chains & cafes on-boarded.

- Worked under operations had looked after sales / acquisitions / lease of the mall property.

- Looked after the security shifts and parking allotment security checks.

- Attended closure meetings for brands like Pantaloons, Big Bazaar, Max, Burger King, Bata etc