Summary
Overview
Work History
Education
Skills
Languages
Timeline
AccountManager

Dinesh Kadam

Mumbai,MH

Summary

Accomplished professional with expertise in process optimization and site operations at Shoppers Stop Ltd. Demonstrated leadership and problem-solving skills, driving a 14-day beauty campaign to achieve record revenue. Proficient in developing High Performing Landing Pages, enhancing user experience, and fostering team collaboration. Recognized for creativity and strategic improvements in digital merchandising.

Overview

15
15
years of professional experience

Work History

Assistant Manager

Shoppers Stop Ltd
02.2025 - Current
Digital Marketing & Web Operations Specialist
  • Executed end-to-end digital marketing initiatives including blog optimization, landing page creation, and campaign page management to improve organic traffic and search rankings.
  • Optimized website content using SEO best practices, resolving indexing issues, technical errors, and performance bottlenecks to enhance search engine visibility.
  • Developed high-converting landing pages (buying guides, sale/event pages) aligned with marketing campaigns to drive traffic and improve user engagement.
  • Strengthened brand visibility through strategic on-page SEO, internal linking, structured content placement, and consistent content updates across web pages.
  • Improved marketing visibility by aligning website content with CRM campaigns, seasonal promotions, and business objectives.
  • Managed CMS operations via Strapi, collaborated with tech teams, and tracked Jira tickets to ensure timely deployment and issue resolution.
  • Led deployment testing for assigned pages, ensuring SEO compliance, functionality, and performance optimization before go-live.
  • Created and presented Marketing Visibility PPT For brands visibilty.
  • Worked cross-functionally with marketing, CRM, and tech teams to ensure seamless execution of digital campaigns.

Site Operation Senior Executive

Reliance Retail Ltd (Tira Beauty)
11.2023 - 02.2025

Ensuring the smooth operation of the process optimization application-
, M-site, and Tira website. reducing errors, finding and filling gaps in
efficiency, and alerting the reporting manager.

Maintaining and improving the standard of services offered through the
website, mobile application, and app by implementing corrective actions
to ensure compliance with quality and customer satisfaction standards. Forming
and maintaining relationships with all of the parties involved. identifying
opportunities for operational improvement and implementing
best practices

Ensuring that visitors have a positive experience. delivering informative
and interesting material that satisfies visitors' needs and advances the
goals of the company. Technical and performance enhancement for the
app and website. using different tools, plugins, and outside services to
improve the website's functioning. the start of initiatives and plans for
unique merchandising.

"I acquired the skills to independently develop and implement HPLP (High
Performing Landing Pages), demonstrating my capability to drive smooth
functionality."
"I played a pivotal role as a member of the execution team for a 14-day (P0
Sales) beauty campaign, during which time our Teams overall Contributed
efforts led to the highest revenue generated by TIRA."
"I played a pivotal role as a member of the execution team for a TIRA Birthday sale beauty campaign, during which time our Teams overall
Contributed efforts led to the highest revenue generated by TIRA"

Senior Executive Business

Hitachi Payment Services Pvt. Ltd.
06.2022 - 11.2023

Keeping a non-transacting report and being present every day. MIS
preparation and maintenance for the master franchise, franchise account
details, working status (active or blacklisted), ownership change data, and
ATM TXN limit data.
Carrying out weekly trend analyses of the ATM consumption and burst
limits and CLF (limit) improvisation analyses in order to raise Txn. reconciling
the franchise's bank statement with the amount taken out of their
account and ATM in accordance with RBI guidelines.
Assembling team's phone and email data, then utilizing pivot to show it to
management according to employee productivity and ownership. Keeping
the MIS for the Live and Close ATM updated.
Distributor dashboard with active drivers prepared. Managing the Team's
Increase in Complexity.

Site Operation + Site Merchandising

Shoppers Stop Ltd.
05.2011 - 06.2022

Solid understanding of the back office components of hybrids and smart
edit. Using Jarvis and Jasper, create daily/brand sales reports. utilizing
Jarvis, to provide a report on the deal of the day. Using Jasper, create a
report on the checkout sale.
A widget analysis of dynamic yield. using dynamic yield for regional
targeting constructing landing pages in accordance with corporate needs.
to use SAP Hybris (Smart Edit) to make revisions to the PLP banner on the
app and website. Weekly content updates for Style Hub are made to the
website and app.
To use SAP Hybris (Smart Edit) to update and modify banners on apps
and websites. Establish/modify a page on return policies. Website and App
Quality Check Every Day.Keep the Web and App Navigation Working.Keep
up the page with the list of brands. Make HTML pages with terms and
conditions.
Document site merchandising's standard operating procedures
(SOPs).generating a Dynamic Yield report that includes every
product recommendation widget. Establishment of virtual links. Selective
Product/Category. The creation of monthly or weekly sales reports. making
every activity in MIS and Excel, including stock transactions, liability
reporting, and daily reports. order to make a purchase.
Reports on stock availability. ensuring timely replenishments and continued
availability of rapid movers. examining stock and sales data for each brand
and retailer creating systemic scheme codes. Make excel spreadsheets.
stock condition. Batch Inter branch Transfer.

Education

B.COM

Chetna College
Bandra Mumbai
03-2011

HSC

Anuyog Vidyalay
Khar Mumbai
03-2006

SSC

Anuyog Vidyalaya
Khar Mumbai
03-2003

Skills

    Teamwork

    Leadership

    Problem-solving

    Creativity

Languages

Marathi
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
English
Advanced (C1)

Timeline

Assistant Manager

Shoppers Stop Ltd
02.2025 - Current

Site Operation Senior Executive

Reliance Retail Ltd (Tira Beauty)
11.2023 - 02.2025

Senior Executive Business

Hitachi Payment Services Pvt. Ltd.
06.2022 - 11.2023

Site Operation + Site Merchandising

Shoppers Stop Ltd.
05.2011 - 06.2022

B.COM

Chetna College

HSC

Anuyog Vidyalay

SSC

Anuyog Vidyalaya
Dinesh Kadam