Dinesh Kumar

• Managed top vendors of Toys category such as LEGO, Mattel (Hot Wheels, Barbie, UNO), and 6 other torso brands, which combined contributed to 30% of the overall category Gross Merchandise Sales (GMS), with LEGO alone holding 18% of the category GMS.
• Inventory planning & pricing to deliver the GMS goal of 125+ crores annually with a margin of 30.5%.
• Analyze vendor performance metrics to identify areas for improvement and increase sales and operational efficiency.
• Ensure optimal pricing and quality of services by negotiating contracts, pricing, inventory, terms and conditions with vendors.
• Analyzed vendor performance against standard metrics such as pricing, delivery speed, Glance view (GV), stock availability, and visibility.
• Program Management:

a) Unhealthy Inventory management:

Created a plan to liquidate the excess inventory & negotiated return to vendor contract to reduce unhealthy inventory and optimize working capital. We achieved the goal of reducing the unhealthy inventory from 27% to under 15% in a span of 3 months.

b) ART/event Management: POC for managing the Amazon ART/Event operations & pricing projects, identified priorities to delivering strategic goal for the event & delivered 106% vs the goal.

c) Managing the GV metric (Glance view) for the Toys GL: Analyze the WoW trend & share the action item with the team /Brand to achieve the monthly goal of 20% (P3P).

• Responsible for multiple functions pertaining to business: Selection, Catalogue Quality, Marketing, Business advice and Availability
• Developing and executing marketing campaigns that promote the brand and drive awareness and engagement
• Collaborating with cross-functional teams such as sales, marketing, and supply chain to ensure that the category strategy is integrated with the overall business strategy
• Managed Tier-1 FMCG brand (Dabur, Himalaya wellness, Tata Consumable, Baidyanath Ayurveda, Vansaar Herbal Juices) with offtake of 20-22 Cr
• Closed JBP worth - INR 60 Cr and onboarded brands on programs (strategic brand specialist - SBS) with additional co-op of INR 30 Lakh
• Negotiated with brand to participate in multiple paid events through the year by creating additional visibility on high value merchandising assets through banners, emails, SMS and product placement on category pages
• Catalogue Quality: Ensuring best input from brand is updated for customer interface on Amazon Detail Pages through perfect Images, Product descriptions, etc
• Planned and delivered New launch activities to engage target consumers.

Program Management:

1. SNS: Created a detailed brand pitch deck emphasizing the benefits of increase in subscribers and repeat purchases thereby increasing the selection from 50 to 90 YoY

2. Coupons: Implemented coupon strategy targeting multiple cohorts that increased brand's coupon OPS by 8-9% YoY

3. Virtual Bundle Program POC: As a Virtual bundling POC, I ensured accurate and relevant combos are created which will add meaning full selection to customer and brand. This has resulted in ~12% growth in unit share and value-added customer experience

4.BxGy: Improved unit share for overall HPC by +0.8%, driven majorly by Himalaya participation

• End-to-end management of brands like HUL, Dabur, Patanjali etc
• With Vendor Onboarding, Catalog quality, Purchase Order raising, Vendor Supplies, helping FC with issues in in-warding stocks through ISS tickets, Creating promotions, Liquidation
• Created SOP for all processes like PO Creation, PO amendments, updating variations, Updating monthly schemes and Contra COGS
• Mentored and trained 8-10 people on all Buying Activities, Vendor Onboarding on Vendor Central, Appointment tracker, dealing with vendor fill rates and lead time
• Publishing monthly scorecard and involve team to take necessary steps to ensure best product details and images are available on product page
• Managed End to End operational process for Heavy & Bulky liquidation project
• It involved coordinating with internal team (Finance, Transportation & Supply chain) & external stakeholders.

• On-boarding of Vendors, Creating and updating catalogue for new/existing selection
• Maintaining the dashboard for the received vs invoiced units' week on week Interacting with Finance team to resolve the payment issue of the vendor and ensuring on time payment
• Raising contra-cogs agreements for IC price parity claim & monthly promo schemes
• Boosted productivity levels by automating routine tasks and Weekly dashboards.