DINESH SHARMA
New Delhi
Summary
Marketing professional with 14 years of experience in Brand, Digital, and Performance marketing. Proven expertise in executing 360 campaigns and driving impactful digital marketing strategies across various industries, including FMCD, FMCG, and fashion retail. Recognized for a founder mindset that fosters adaptability and strategic thinking in high-growth and turnaround scenarios. Committed to leveraging diverse market insights to deliver sustainable growth and innovative solutions.
Overview
14
14
years of professional experience
Work History
Sr. Manager Digital Marketing
Apparel Group India Pvt. Ltd.( ALDO
Gurgaon
01.2023 - Current
- Key Stakeholder in Marketing team
- Heading Digital Marketing portfolio for brands at Apparel group including Aldo, R&B, Lavie en Rose Charles & Keith
- Manage social media, Influencer Marketing, SEM, Display, CPC, CRM, Market Place Search marketing
- E-tail - Amazon Search Marketing, Flipkart Search & Display Marketing
- Launched CDP (Insider) & Affiliates boosting overall revenue of monoband by 15%
- Managing BGT of 4 Crore INR per (500K USD) per month on an average
- Leading member of Marketing team responsible for driving growth with profitability
Digital Marketing Head ( Manager)
Crocs India Pvt. Ltd.
Gurgaon
06.2019 - 01.2023
- Parallel to marketing Head
- Looking after Digital Marketing initiatives for Branding, D2C & E-Tail (Amazon, FK,Ajio, Myntra)
- Manage social media, Influencer Marketing, SEM, Display, CPC, CRM, Market Place Search marketing
- E-tail - Amazon Search Marketing, Flipkart Search & Display Marketing
- Managing BGT of 4 Crore INR per (500K USD) per month on an average
- CRM, Affiliate & CPRO - Optimize SMS, EMAIL, and Auto-Journey campaigns improving the contribution of existing users by 20%
- Enhancing investment efficiency in D2C & E-tail marketing
- Revamped existing D2C website & Improved Conversion rate for D2C from 0.84% to 1.20%
- Was recognized 3 times in 3 years for outstanding performance
Lead Digital Marketing (Mobile & Audio)
Sony India Pvt. Ltd.
New Delhi
12.2016 - 06.2019
- Key member of Marcom team
- Leading Digital Marketing for Sony Mobile & Audio Category
- Managing Digital Branding & Performance for D2C & E-commerce (Amazon& Flipkart)
- Increased Sony Audio web traffic by 38% w/o incremental budgets
- Launch of WH-1000XM3 Premium Noise cancellation headphones in digital space, 58% of total Pre-books were done through digital marketing campaigns
- 78% sales (value) growth for Sony Audio online business in FY18 on Amazon and Flipkart
- Established Sony's Premium Flagship Headphones WH-1000XM3 on Amazon beating its closest competition in FY18, highest daily run-rate & product page views on amazon
- Created additional revenue stream using Sony Audio website calumniating in 2% incremental sales (Value) in FY18 & 18% incremental traffic on Sony Audio products on Amazon
- Was recognized Employee of the Month for the successful launch of Sony premium headphones
Client Servicing Director
Grapes Digital
New Delhi
12.2015 - 12.2016
- Leading a team of 14 people for NEXA & Eicher Trucks & Buses
- Initiated '1 Search' for Nexa combining actions of SEO & SEM team on Google search, this helped the client save 18% SEM investment on brand keywords & increased SOV on competition
- #FluantMyBaleno (Instagram) & engaged 2000+ Baleno owners & in 2 months we had more than 5k user-generated content on Instagram
- Created Additional revenue stream for Eicher Trucks & Buses with Indiamart
Head, Business Development
Always@it ( A Subsidiary of Perfect Relations)
New Delhi
12.2014 - 12.2015
- I was heading a boutique Digital Marketing Agency in the New Delhi area
- Headed a New Delhi-based social media Start up in New Delhi generated revenue of 8 million in 18 months
- Tied up with ORN, a Nepalese advertising agency, and created incremental revenues
- Started with 3 and left with a team of 14 people
Sr. Image Executive
Perfect Relations
New Delhi
05.2012 - 05.2014
- Company Overview: Southeast Asia's biggest PR Agency
- Handled multiple clients for Digital Marketing Services at Southeast Asia's biggest PR Agency
- Turkish Airlines Ranked 2nd most active page for Query redressal program by Social Bakers in 2013 & 2nd highest growing Airline Facebook Page
- Digitalized 'Destination of the month' campaign by Turkish Airlines via Digital kiosk at PVR
- The mobile app PR was covered by 100 portals & received 55K+ downloads under 20 days organically
- Southeast Asia's biggest PR Agency
Executive-Social Media
Blogger's Mind Pvt. Ltd.
New Delhi
03.2011 - 02.2012
- Company Overview: Boutique Social Media Marketing Agency
- Servicing Clients like Nokia, Yahoo, and Tripadvisor
- Online reputation management for Nokia, AIMA & Yahoo
- Creating Social media content and managing Social Community
- Boutique Social Media Marketing Agency
Education
Executive Management Programme - Sales & Marketing Leadership
IIM, Lucknow
01.2024
BJ(MC) - Journalism& Mass Communication
GGSIPU, VIPS
01.2011
Skills
- Data analysis
- Project management
- Conversion Rate Optimization
- E-tail Marketing - Amazon, Flipkart, Myntra, and Ajio
- DTC
- P&L
- E-commerce
- Customer Database Platform
- Public Relations
- Mall marketing
- Brand and Marketing Management
- Digital and Social Media Marketing
- E-commerce Business Management
- Experiential and Retail Marketing
- Agency handling
- Events and Sponsorships, Influencer Management
Hobbies and Interests
- Foodie
- Driving Enthusiast
- Sneaker Head
Timeline
Sr. Manager Digital Marketing
Apparel Group India Pvt. Ltd.( ALDO
01.2023 - Current
Digital Marketing Head ( Manager)
Crocs India Pvt. Ltd.
06.2019 - 01.2023
Lead Digital Marketing (Mobile & Audio)
Sony India Pvt. Ltd.
12.2016 - 06.2019
Client Servicing Director
Grapes Digital
12.2015 - 12.2016
Head, Business Development
Always@it ( A Subsidiary of Perfect Relations)
12.2014 - 12.2015
Sr. Image Executive
Perfect Relations
05.2012 - 05.2014
Executive-Social Media
Blogger's Mind Pvt. Ltd.
03.2011 - 02.2012
Executive Management Programme - Sales & Marketing Leadership
IIM, Lucknow
BJ(MC) - Journalism& Mass Communication
GGSIPU, VIPS
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