DINESH SHERLA
Mumbai
Summary
Dynamic Associate Producer - OAP Operation with a proven track record at Sony Pictures Networks India, excelling in video editing and audio engineering. Adept at optimizing resources and ensuring error-free content delivery, I bring strong leadership and creative problem-solving skills to drive successful live broadcasts and promotions in fast-paced environments.
Overview
21
21
years of professional experience
Work History
Executive Producer – OAP Operations
SONY PICTURES NETWORKS INDIA PVT LTD
04.2021 - Current
- Supervising & Executing the Promos, Match Ups, Versions
- Responsible for all Promo dispatches related activities for SPORTS CLUSTERS
- Error free work on a day to day basis.
- Double check the Supers, Logos, information, Channel destinations, time etc before dispatches.
- Optimum Utilization of Resources for Sports OAP Cluster
- Tracking the weekly and monthly creative and versioning volumes.
- Coordinating with Vendors to source the Voice Over & Promos for Legal and S&P Approvals for Promos and follow ups
- Sharing the dispatch information to Marketing, Scheduling, Distribution and SONY Liv Team
- Back-up - required promos, shoot footages, smoke and audio, Cleaning of Transfer folder
Senior Broadcast Operations Executive
PLANETCAST MEDIA SERVICES LTD
11.2019 - 04.2021
- Key focus on maintaining smooth play out/Transmission (Live & Server based)
- Scheduling Commercials/Promos during LIVE Sporting events.
- Responsible for Planning and executing various LIVE events with limited resources.
- To recover on air transmission failure following standard operation procedure during technical problems.
- Switching the Squeeze back Commercials VIZ MUC Graphics application during Live Events.
Online Graphics Executive
ESPN DIGITAL MEDIA INDIA Pvt Ltd
01.2018 - 08.2019
- Making the graphics elements for Live shoots
- Playing the graphics elements as per instruction of Producer in Live Shoot
- Recording the graphics elements on CHROMA for future shows
Senior S&P Executive (Telugu & Hindi)
SHOP CJ Network Pvt Ltd
01.2015 - 01.2018
- Checking the Content of Telugu & Hindi
- Ensure all content is checked prior to Airing. As per concept note. Prior checking of graphical elements and Av’s prior to Airing and making required changes in case of errors.
- Responsible for content going on Air is checked and approved as per the guidelines decided by SHOPCJ and Authorities. To ensure all claims made are supported by documentation and escalated in absence. To check all graphical elements for Content, price, Promotions.
- Arranging content for repeat airing as per schedule. Coordinating with MCR team to make content available for Airing on SHOPCJ 1 and 2, SHOPCJ Telugu. Editing of errors and exporting shows for repeat post Live. Delivery of content as required by Marketing/Schedule. Content delivery for cross channel promotions.
- To coordinate with marketing team for error free execution of Live show.
- Archiving content master and clean feed. Making reports to maintain details for shows for all channels.
- Generating ID for repeat telecast shows and Promos.
Senior MCR Transmission Engineer (Operations & Technology)
SHOP CJ (STAR CJ) NETWORK PVT LTD
MUMBAI
01.2009 - 01.2015
- Key focus on maintaining smooth play out/Transmission (Live & Server based) on Star CJ Alive.
- Co-ordination with programming, scheduling & promo department for daily changes.
- Co-ordination with Sales for Commercials, Promos and their inputs.
- Transfer materials among different formats, including tape and file based.
- To recover on air transmission failure following standard operation procedure during technical problems.
- Switching the Astons & Flashes from ICON MASTER via CHYRON Graphics application during live shows.
- Working on HARRIS NEXIO Servers, thereby involving channel operations in Digital Format
Senior MCR Ingest & Transmission Executive (Operations & Technology)
NEO SPORTS BROADCAST PVT LTD
01.2008 - 01.2009
- Key focus on maintaining smooth play out/Transmission (Live & Server based) on Neo Cricket & Neo Sports.
- Co-ordination with programming, scheduling & promo department for daily changes.
- Co-ordination with Sales for Commercials, Promos and their inputs.
- Scheduling Commercials/Promos during LIVE Sporting events.
- Responsible for Planning and executing various LIVE events simultaneously on both channels with limited resources.
- Responsible for booking Satellite time with service providers for live events and Re-feeds etc.
- Dealing with vendors for support, troubleshooting, replacements and new requirements.
- Transfer materials among different formats, including tape and file based.
- To recover on air transmission failure following standard operation procedure during technical problems.
- Switching the Squeeze back Commercials from ICON MASTER via VIZ Trio Graphics application during Live Cricket Matches.
- Working on AVECO & AVID Servers, thereby involving multi channels operations in Digital Format
MCR Executive (Operations & Technology)
NETWORK 18
01.2005 - 01.2008
- Handling live events/shows/links., having good knowledge of Saturn Switcher, responsible for video and audio Transmission.
- Working on Harris Server (Air Client & Media Client) thereby involving multi channels operations in Digital Format
Education
Bachelor's Degree - BACHELOR OF COMMERCE (DISTANCE) -
Eastern Institute for Integrated Learning in Management, Sikkim University
01.2011
High School - HIGHER SECONDARY EXAMINATION -
Maharashtra State Board Of Secondary & Higher Secondary Education
Pune01.2005
High School - Secondary School Certificate -
Maharashtra State Board Of Secondary & Higher Secondary Education
Pune01.2003
Skills
- Video editing expertise: DaVinci Resolve, FCP, Avid Media Composer, Edit 50
- Audio engineering: Soundcraft VI4
- Graphic design tools: VIZrt Trio, Chyron Lyric
Languages
English, Telugu, Hindi & Marathi.
Hobbies and Interests
Listen all type of Music (especially South Indian Music Telugu &Tamil) & Traveling.
Achievements
20 years of experience in television media production, operations, and broadcasting fields Have strong practical and theoretical knowledge of television station operations and excellent computer skill. Work well under pressure and able to meet the deadlines. Innovative and effective problem solver. Highly organized.
Personal Information
- Nationality - Indian.
- Date of Birth - 11th January 1987.
- Languages Known - English, Telugu, Hindi & Marathi.
- Passport Details – T7989281, Date of Expiry – 03/09/2029.
Timeline
Executive Producer – OAP Operations
SONY PICTURES NETWORKS INDIA PVT LTD
04.2021 - Current
Senior Broadcast Operations Executive
PLANETCAST MEDIA SERVICES LTD
11.2019 - 04.2021
Online Graphics Executive
ESPN DIGITAL MEDIA INDIA Pvt Ltd
01.2018 - 08.2019
Senior S&P Executive (Telugu & Hindi)
SHOP CJ Network Pvt Ltd
01.2015 - 01.2018
Senior MCR Transmission Engineer (Operations & Technology)
SHOP CJ (STAR CJ) NETWORK PVT LTD
01.2009 - 01.2015
Senior MCR Ingest & Transmission Executive (Operations & Technology)
NEO SPORTS BROADCAST PVT LTD
01.2008 - 01.2009
MCR Executive (Operations & Technology)
NETWORK 18
01.2005 - 01.2008
Bachelor's Degree - BACHELOR OF COMMERCE (DISTANCE) -
Eastern Institute for Integrated Learning in Management, Sikkim University
High School - HIGHER SECONDARY EXAMINATION -
Maharashtra State Board Of Secondary & Higher Secondary Education
High School - Secondary School Certificate -
Maharashtra State Board Of Secondary & Higher Secondary Education
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