Dinesh Thota
Hyderabad,TS
Summary
Results-driven Marketing Operations Manager with 11+ years of experience in B2B SaaS, specializing in GTM strategy, marketing analytics, and automation. Adept at optimizing campaign performance, aligning marketing and sales processes, and driving ROI through data-driven execution. Proficient in HubSpot, Salesforce, and ZoomInfo, with a proven record of building scalable operations and delivering measurable growth.
Overview
12
12
years of professional experience
Work History
Marketing Operations Manager
Innovapptive
10.2014 - Current
- Oversaw the GTM operations ecosystem, driving marketing automation, UTM framework governance, and data accuracy across HubSpot, Salesforce, and ZoomInfo.
- Streamlined cross-functional campaign execution and process alignment between Marketing, SDR, and Digital teams.
- Built and managed interactive dashboards to track MQL-to-SQL conversion rates, pipeline velocity, and key marketing performance indicators.
- Conducted comprehensive funnel analysis, channel attribution, and ROI evaluations to inform data-driven marketing investments.
- Partnered with Finance and Marketing Operations teams to assess and optimize marketing-sourced and influenced pipeline performance.
- Designed and executed experiential marketing programs and industry events that enhanced engagement, awareness, and brand credibility.
- Led the CAPDB (Customer and Account Profile Database) initiative, leveraging Segment Marketing best practices to strengthen campaign precision and efficiency.
- Delivered actionable insights and performance narratives in Quarterly Business Reviews (QBRs) through data-driven storytelling.
- Enhanced lead scoring models, segmentation accuracy, and AI-powered GTM workflows to improve operational performance.
- Collaborated closely with ABM and Sales teams to drive strategic account engagement, pipeline growth, and revenue impact.
Marketing Executive
Sri Prathinik Group
08.2013 - 08.2014
- Conducted comprehensive market research and competitive analysis to identify new business opportunities and emerging industry trends.
- Managed and maintained detailed customer and inquiry databases to support strategic decision-making and targeted outreach.
- Executed lead generation campaigns through cold calling, digital outreach, and data-driven segmentation to expand the customer base.
- Collaborated with cross-functional teams to align marketing insights with corporate growth objectives and business strategies.
- Developed and presented MIS reports highlighting market performance, customer behavior, and campaign outcomes for senior management.
- Defined value propositions and messaging frameworks to strengthen marketing communications and campaign effectiveness.
- Identified and analyzed target audience segments to tailor marketing programs and optimize conversion performance.
- Supported event planning and promotional initiatives to increase brand visibility and generate qualified leads.
- Built and nurtured relationships with key industry stakeholders, enhancing partnership opportunities and brand presence.
Education
PGDM - Marketing
Karthikeyan Institute of Management Sciences
01.2013
B.Sc - Biotechnology
New Science Degree College
01.2010
Intermediate - BiPC
Delhi University
01.2008
Skills
- Account-Based Marketing Demand Generation B2B Marketing Strategy Leadership Lead Generation CRM (HubSpot, Salesforce) Marketing Automation Data Analytics Campaign Management Go-To-Market Strategy Account Intelligence Data-Driven Decision-Making
Timeline
Marketing Operations Manager
Innovapptive
10.2014 - Current
Marketing Executive
Sri Prathinik Group
08.2013 - 08.2014
B.Sc - Biotechnology
New Science Degree College
Intermediate - BiPC
Delhi University
PGDM - Marketing
Karthikeyan Institute of Management Sciences