An organized and results-driven leader with an expertise in corporate event strategy, global event execution, and program design.
Overview
23
23
years of professional experience
Work History
Business Head
Imprexive Marketing Solutions
Noida
03.2023 - Current
Leading relationships in top accounts and ensuring revenue cycle for Imprexive Marketing.
Experienced Business Head of Business Development with a proven track record in strategic planning and execution, delivering sustainable revenue and profit gains in competitive markets.
Drove revenue growth by successfully leading a CS team to exceed quarterly and annual sales goals.
Strategically developed productive business relationships resulting in major account wins.
Strong market knowledge and partner networks in Global Market, like UAE, KSA, Singapore, and SEA.
Acquired Net-New Logos and offering new and ROI-Based methods to clients.
Key Account Director
Redefine Marcom Pvt Ltd
New Delhi
11.2022 - 02.2023
Created and maintained strong relationships with key accounts to ensure their needs were met on a regular basis.
Developed and implemented strategies to increase revenue and client satisfaction for key accounts.
Analyzed competitive landscape to determine pricing strategies for key accounts.
Managed the negotiation process for contracts with key clients, ensuring successful outcomes.
Identified new opportunities for growth within existing key accounts through cross-selling and up-selling initiatives.
Planned and executed, Global & Domestic conferences and other events, and generated revenue.
Head – Operations
Redefine Marcom Pvt Ltd
New Delhi
02.2020 - 10.2022
Responsible for Event & Conferences execution for PAN India, assessing client needs, and identifying solutions
Planned all manner of corporate events, including trade shows, international meetings, corporate retreats, company outings, conferences, and more
Managed all areas of events, from pre-planning, through the event day, and post-event activities
Supervised team of event planners and assistants, while hiring support staff and other contract workers as necessary
Find potential new vendors, PAN India and International as per Event need and requirement
Manage existing clients and ensure they stay satisfied, positive and remain in good standing while promoting growth in services
Call on clients, make presentations on solutions and services that meet or predict their client's future needs
Perform market research on competitive landscape and industry trends.
Operations & Business Manager
VISUAL OX - Professional AV Solutions
New Delhi
12.2015 - 01.2020
Hired and cross-trained staff members for various event-specific functions and ensured employees' understanding of associated processes and procedures
Created workflow and budget improvements, resulting in 40-45% savings per event
Done Events in PAN India which also includes the residential and non-Residential conferences and Award Functions and Exhibitions Stalls
Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination
Solicited feedback from clients to assess event success and uncover opportunities for improvement
Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution
Interviewed clients to understand event scopes of work, establish budgets and determine time-lines for venue selection, and Proposed with Setup 3D designs
Sharing New Ideas & Technologies which suitable for their Event to Create WOW factor to their Guests
Delivered prompt payment for event services, including vendors, venues, staff, and transportation providers
Oversaw preparation and management of event budgets to deliver at or below projected costs
Generated client retention by accurately organizing and executing events.
Regional Operations Manager
MRM End To End Marketing Services Pvt. Ltd (MRM//McCann)
New Delhi
09.2010 - 09.2015
Company majorly working with all the Big IT companies like – Microsoft, HP , Intel, IBM, Google, SAP, Autodesk, Dassault Systems, Sapient, NetApp, Hitachi, etc
Vendor Management - Have very strong vendor network in all CAT –A, B & C cities in India
Done National and International Conferences which also includes the residential and non-Residential meetings and conferences
Have done more than 500+ events, small and big across India with team
Go personally on event setup and also to be present at the time of event to ensure the event goes smooth without any complaint from client
Managed good relations with all the Major 5 star properties across India, which help in getting the event booking on good rates
Evaluated existing plans, processes and events planning services to identify opportunities for improvement
Conducted training and change management processes to improve operations
Developed, updated and maintained database of existing and potential Vendors & channel partner
Coordinated with Client Service team in developing project plans for prioritized initiatives
Documented meeting minutes and distributed to staff to facilitate follow-up and permanent record
I was part of Microsoft TechEd from last 4 years, we handle Audience Generation, onsite registration, F & B & give away for 3000 people
Our Team managed to get Guinness World Record for Microsoft in 2012, Bangalore.
Program Manager
Solutions Digitas
New Delhi
08.2009 - 08.2010
Independently handling complete marketing operations for Philips Lighting Solutions
Role includes business development (lead generation) across North India for Philips, managing tele-calling team, maintaining sales reports for Region and, corporate tie-ups
Successfully generated business from big builders like DLF, Parsvnath, Ajnara, Proview Construction etc
And with housing loan companies like Kotak Mahindra Bank
Single point of contact for clients to their immediate and ongoing needs, maintaining highest level of satisfaction by problem solving, liaison and relationship building.
Sales Manager
ING Life Insurance Company
New Delhi
07.2008 - 07.2009
Handling a sales team of 40 sales representatives for generating life insurance business from Delhi & NCR
The role included manpower hiring & training, developing monthly plan of targets and MIS
Generated sales by recommending policies and add-ons
Reviewed customer needs and financial means to determine appropriate policy offerings.
Relationship Manager
Kotak Mahindra Bank Ltd
New Delhi
09.2006 - 06.2008
Handled direct sales team of 80 representatives for personal loans sales in South Delhi
Managed complete disbursement process, recruited & developed DSA, MIS for the entire region.
Business Manager – Personal Loans
HSBC Bank
New Delhi
09.2004 - 08.2006
Handled Team including team managers, team leaders and sales executives
Responsible for generating personal loans business across Delhi & NCR.
Team Manager– Personal Loans
GE Money
New Delhi
04.2002 - 08.2004
Handled a team of Branch Sales executives to generate the lead for Personal Loan
Responsible for trained & motivate the sales to achieve their sales target.
Education
B.Com ( Pass) -
Sri Aurobindo College, Delhi University
01.2001
12th & 10th CBSE Board -
Kendriya Vidyalaya
Skills
Budgeting/Forecasting
Business Growth
Marketing Tacticst
Business planning
Business development
Budget Administration
Client relationships management
Operations Management
Organizational Development
International business
Revenue Forecasting
Vendor Management
Revenue Growth
Timeline
Business Head
Imprexive Marketing Solutions
03.2023 - Current
Key Account Director
Redefine Marcom Pvt Ltd
11.2022 - 02.2023
Head – Operations
Redefine Marcom Pvt Ltd
02.2020 - 10.2022
Operations & Business Manager
VISUAL OX - Professional AV Solutions
12.2015 - 01.2020
Regional Operations Manager
MRM End To End Marketing Services Pvt. Ltd (MRM//McCann)
Marketing Automation and AI Marketing Specialist at Global Reach Solutions (Digital Marketing & Marketing Automation)Marketing Automation and AI Marketing Specialist at Global Reach Solutions (Digital Marketing & Marketing Automation)