Dinesh Vishwakarma
Digital Media Planner
Mumbai,Maharashtra
Summary
With over 5+ years of hands-on experience in the digital marketing realm, specializing in media planning, buying, and tracking. Proven expertise in driving market research, revenue generation, traffic optimization and engagement strategies. Dedicated and passionate team player with strong organizational skills, ready to secure leadership roles and drive team success.
Overview
5
5
years of professional experience
Work History
Business Group Head- Digital
Wavemaker
2022.09 - Current
- Currently, I am developing digital strategies and marketing plans for VI (Vodafone Idea) & Crunchyroll, leading to significant business growth.
- Managing media spends exceeding INR 80 crores for VI and Crunchyroll.
- Executed various campaigns for Vodafone Idea encompassing Display, Video, and Rich Media to achieve KPIs such as Reach, Frequency, App Installs, and Postpaid acquisitions.
- Spearheaded the acquisition of Crunchyroll as a new client, contributing to ideation, marketing mix development, and creation of media for the pitch.
- Successfully launched Crunchyroll in India, followed by the implementation of upper-funnel campaigns for both brand and title launches.
- Recognized with a nomination and shortlisting for the internal award "Choreos in Value – Excellence in Action" category.
- Authored a whitepaper for Spotlight24, published by Wavemaker, focusing on trends in Digital Marketing.
- Worked flexible hours across night, weekend and holiday shifts.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Senior Business Analyst
Merkle Sokrati
2021.05 - 2022.08
- At Merkle Sokrati, served as an Digital Planner, managing a diverse portfolio of brands including Purplle, Tata CLiQ Mall, Tata CLiQ Beauty, Tata CLiQ Luxury, Tata Neu, and Shaadi.com.
- For Purplle, strategized and implemented YouTube and Display campaigns targeting Purplle Private Brands, achieving a reach of approximately 40% of the total addressable audience with a frequency of 5+. This led to a month-on-month increase of approximately 5% to 8% in First Time Buyers and Returning Buyers.
- Managed YouTube, Display, and Publisher campaigns for Tata CLiQ Mall & Tata CLiQ Beauty, resulting in an uplift of approximately 20% to 40% in organic and direct visits. Conducted Brand Search Queries and Brand Lift studies to measure brand impact.
- Presented use cases for Advanced Data Hub (ADH) to demonstrate branding effectiveness for Tata CLiQ & Purplle.
- Successfully planned and executed APAC’s first-ever YouTube AR Filter campaign for Tata CLiQ Beauty, achieving a ~5% uplift in engagement rate for the YouTube campaigns.
- Played a key role in numerous new client acquisition pitches, contributing to ideation, defining target audiences, recommending optimal marketing mixes, and creating media plans. These efforts led to the acquisition of accounts such as WOW Skin Science & Future Generali.
- Analyzed sales, profitability and market conditions and presented findings in cohesive format.
- Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
Account Executive - Media Planning and Buying
Brandmovers
2019.02 - 2021.05
- At Brandmovers, began as a Freelancer managing brands such as Ochron, Reebok, and Westside Stores. Subsequently transitioned into the role of an Account Executive - Media Planning and Buying, responsible for brands such as Policybazaar & Westside.
- For Westside & Policybazaar, developed and executed Social Media and YouTube strategies aimed at enhancing brand awareness, engagement, and traffic.
- Conducted comprehensive campaign analysis to optimize performance, generating daily, weekly, and monthly reports to track key metrics and insights.
- Collaborated with senior team members on pitches for new client acquisitions, contributing insights and strategies to secure new business opportunities.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Customer Service Executive
Capita
2015.04 - 2019.02
- At Capita India, served as a Customer Service Representative, resolving customer queries regarding products and services for the UK-based network provider, O2.
- Provided comprehensive company information and policy details to customers via email and online chat, addressing inquiries and offering assistance.
- Concurrently, held the role of a Chess Coach at King View Chess Academy and various other chess academies, imparting coaching and guidance to aspiring chess players.
Education
High School Diploma -
IIDE
Mumbai 2001.04 - 2019.04
B.Com - Accounting & Finance
Dumka College
Mumbai 2001.04 - 2014.04
Skills
Media Planning
undefinedWebsites
Timeline
Business Group Head- Digital
Wavemaker
2022.09 - Current
Senior Business Analyst
Merkle Sokrati
2021.05 - 2022.08
Account Executive - Media Planning and Buying
Brandmovers
2019.02 - 2021.05
Customer Service Executive
Capita
2015.04 - 2019.02
High School Diploma -
IIDE
2001.04 - 2019.04
B.Com - Accounting & Finance
Dumka College
2001.04 - 2014.04
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