
Results-driven Sales Leader with 16 years of experience in Modern Trade and E-Commerce within FMCG. Expertise in managing national-level retail operations and leading large teams to achieve revenue growth. Skilled in launching products and developing strategic partnerships with key platforms to enhance market presence and profitability.
Leading Pan-India E-commerce and North India Modern Trade business. Managing a team of 8 including 2 in Ecommerce. Finalizing JBP with platform With specific promotion plans and sharing the same with the Team. Collaborate with sales team to develop and implement strategies to achieve sales target in Modern Trade Outlet and Quick Commerce. Overseeing catalogue optimization and visibility across platforms. Preparing Marketing Budgeting for Ecommerce and managing platform-level Ad spends and SKU discounts. Preparing Forecast for Ecommerce and MT (North).Making New Launches Successful by preparing launch plan and proper execution.
Ecommerce Growth - 50% YOY
MT Growth - 20% YOY
Ecommerce Business - 10 Cr.
MT North Business - 4 Cr.
Lauch in DMart Star Bazaar , Business 50lac Territroy Pune and ROM. Distriutor -5 Promoter 18.
Sales and Marketing
Negotiation
Sales Reporting
Marketing strategy
Consumer engagement
Demand forecasting
Product assortment
Revenue enhancement
BTL and ATL Activities
Data-driven decisions
Analytical thinking & problem-solving
Strategic planning
Business strategy
Product development
Team collaboration
Communication skills