DINKAR MEHRA
Head Marketing And Operations
Summary
More than 17 years of experience in Operations, Process Management, Client Servicing, Quality, Digital Marketing, Business & Marketing Analysis. Proven success in managing processes & accomplishing SLA; ensuring compliance to quality standards. Customer-focused with abilities in providing utmost and superior support to clients for enhancing their satisfaction level as well as for repeat business.
Demonstrated excellence in planning, training and mentoring team members. Possess excellent interpersonal, communication and organizational skills with proven abilities in team management, customer relationship management and planning.
Overview
19
19
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Head Marketing & Operations
Skyland Group
Noida
04.2022 - 11.2023
- Compiled product and customer data to generate informed profit projections.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
- Executed optimal sales strategies to achieve commercial goals for target market.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Planned and directed off-site promotional events to attract guests to property.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Freelancer
Self Employed
Noida
11.2020 - 02.2022
- Website Development/Re-designing
- Keyword & Market Research
- Competitor Research & Analysis
- On-page Optimization
- Webpage Content Writing
- Submission Article Writing
- Guest Posting
- Link Submissions
- Local SEO Activities
- GSC, GA, GTM Account Setup
- Business Profile Setup
- Website Speed Optimization
- Online Reputation Management
- Backlink Analysis
Operations and Marketing Manager
Fly n Fare Pvt. Ltd.
Noida
11.2015 - 04.2020
- Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements.
- Take high level brainstormed idea to actual implementation, tracking and analyzing
- Improving the website content and user experience to increase engagement.
- Day to day maintenance and monitoring of website, social media, CRM and contact database.
- Creating and effectively distributing all digital marketing materials.
- Executing campaigns, increasing traffic and improving page rankings
- Plan & conceptualize strategy to achieve business goals, growth in business volumes, pricing as well as profitability.
- Design and implement sales strategy based on Customer Analysis, Competitor Analysis, Industry trends undergoing and upcoming projects
- Support, manage and train the ops team for the professional and work developments.
- Market research for new developments, trend analysis and new business opportunities
- Report to the top management to gauge the developments of the company.
- Participate with other senior managers, to establish sales and business strategy and objectives, in line with overall company objectives
- Responsible for defining and implementing a sales strategy for the organization
- Build strategic relationships & initiatives for new business development
- Maintain a high degree of professionalism in all communications, internally and externally
- Monitor, evaluate and report on progress for the achievement of monthly, and annual sales plans
- In depth knowledge of Advertising Networks like Google Ad Words, Bing Ads, Twitter and Facebook Marketing which is used for Lead Generation, Call Generation, Website Traffic, etc.
- Formulate and direct the overall marketing and communication strategy (online) for all channels, so as to achieve the desired audience reach and targets
- Self-execute across a gamut of marketing activities (PPC/ Google Ad Words/ Display/ Remarketing / Social
- Media marketing) including campaign management, keywords targeting, optimization based on data driven strategies, etc.
- Devise, test and evaluate multiple user growth strategies to drive traffic and conversions
Head Operations, Sr. Manager
D&M Building Products Pvt. Ltd
06.2010 - 08.2015
- Business Development) – promoted to - Head Operation
- Spearheaded complete business operations involving preparing annual business development plan and annual work plan
- Provided support and guidance to teams on yearly targets and objectives, training, strategies for new products and services, etc
- Served as a lead facilitator both internally and externally for projects while developing and managing client communication tools
- Developed multi-tier relationships to grow clients’ accounts; forecasted long and short-range market potential in the North India.
Operations Manager
Bizibi
Shimla
05.2009 - 04.2010
- Aptly handled 117 people (100 CCS/Sr
- CCS, 7 SME’s, 7 TL’s, 3 AM’s) involving customer service, technical support, up-selling, retention of old customers and outbound sales for process dealing in financial software in US, Canada and UK
- Significantly enhanced operational systems, processes & policies specifically, support better management reporting, information flow & management, business process & organizational planning
- Was key contributor in long-term planning, including plans for operational excellence.
Assistant Manager
IBM Daksh
11.2004 - 04.2009
- Led teams for various processes and improved the performance levels of all team members, using a coaching enabling style at all times.
- Involved in collection, collation and analysis of statistics relating to the output of the process.
- Ensured the accomplishment of agreed personal/SLA targets.
- Achieved SLA (VOC/Sales/SPC, etc) for the team for 2008-2009.
- Gained recognition as “Top Talent” for the year 2006-2007 and as a Future Leader.
- Attended the Future Frontline Leadership Training Program, sponsored by IBM and Intuit US.
- Completed 02 yellow belt projects to “Improve the Scores (RP/NP)” and “Improving the Sales” for the project.
- Completed PACE project on:
- “Improvement of Scores” for the process and got certified of Yellow Belt.
- “Increasing the number of Sales” for the process and got certification of Yellow Belt.
- Holds distinction of receiving the following awards:
- “No Attrition” for the year.
- Best Sales Team for the team for the year.
- Highest Sales for the team for the quarter.
- Award for the achieving all the financial targets for the year.
- Certified by Intuit UK “For being the Quality Perfect”.
Assistant
The Trident Hilton, Gurgaon Food
01.2004 - 05.2004
Banquets Assistant
The Taj Palace
New Delhi
01.2003 - 01.2004
- Certificate of Good Knowledge from SOPEXA (International Company for Wines)
- Received certificate of Good Service from Chief Minister of Himachal Pradesh.
Education
Diploma - Hotel Management
IHM Shimla (NIHMCT)
01.1999 - 01.2002
Skills
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Additional Information
Date of Birth: 17th Feb 1981
Marital Status Married
Hobbies
Reading
Watching Sports
Cooking
Timeline
Head Marketing & Operations
Skyland Group
04.2022 - 11.2023
Freelancer
Self Employed
11.2020 - 02.2022
Operations and Marketing Manager
Fly n Fare Pvt. Ltd.
11.2015 - 04.2020
Head Operations, Sr. Manager
D&M Building Products Pvt. Ltd
06.2010 - 08.2015
Operations Manager
Bizibi
05.2009 - 04.2010
Assistant Manager
IBM Daksh
11.2004 - 04.2009
Assistant
The Trident Hilton, Gurgaon Food
01.2004 - 05.2004
Banquets Assistant
The Taj Palace
01.2003 - 01.2004
Diploma - Hotel Management
IHM Shimla (NIHMCT)
01.1999 - 01.2002
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