Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Dipa Das

Dipa Das

Bangalore

Summary

An enthusiastic & high-energy, driven Sales and Marketing professional targeting challenging opportunities in Corporate Communication /Retail B2B Marketing /Advertising /Digital Marketing/Media Strategy 13 + years of experience across Media Planning , Marketing , Branding & Events. Expertise in retail B2B/B2C planning, developing and executing various media marketing projects. Interacting with research & consulting agencies to analysis the market presence & brand positioning. Out-of-the-box thinker with record of accomplishments in increasing business revenues, streamlining workflow and driving a culture of team work to enhance profitability. Building a deep understanding of target audience, competitors, customers, clients to develop effective marketing plan and 360 degree media planning. Early adopter of latest industry trends ,tools and strategies, resulting in consistently fresh and creative ideas. Good at strategy development , operations, executions and improving business relationship with associates , customers and stakeholders.

Overview

14
14
years of professional experience

Work History

Senior Marketing Manager

Metro Cash & Carry
Bangalore
06.2023 - Current
  • Managing and heading all pan India retail store's communication and branding
  • Responsible for instore marketing and branding activities
  • Concept development as per season display & promotions
  • Running contest inside the store during festive and Big Day program as per calendar
  • Store related promotions and communication in across media channels
  • ATL & BTL planning and execution for all launches and festive campaigns
  • Developing new price and product signages for the store ,and time to time revamp the store look & feel with new and fresh communication
  • All new creative development as per theme for seasonal , sale period and festive time as per calendar schedule
  • Working closely with store team for timely execution and follow set guidelines
  • Develop process note for all instore activities, events ,communications and creative changeover as per monthly theme
  • Monthly budget allocation for Pan India stores for instore communication and campaigns
  • Innovative installation at store premises for creating word of mouth
  • Running different scheme & free bee plan for Metro customers
  • Customer survey for improvising the experience time to time
  • Promoting the best deal , hero offers via different media tools and on ground activity
  • Managing radio , Newspaper , OOH , event panning phase wise and ensure timely execution pan India.
  • Creating strategy for low performing articles instore and set up clearance zone instore with heavy discounts
  • Managing Visual Merchandising for Pan India stores
  • Handle seasonal display area and ensure correct merchandise display as per buying cycle and festive season
  • Decked up the stores on time for weekends , festive and big buying cycles
  • Mapped entire customer journey from FOH to exit
  • Push article which are having high discount or BOGO instore ,to increase each customer AVP or basket size
  • Led and executed the launch of new stores. Developed BOQs with the aid of floor plans, including fixture allocation, navigation from parking to exit, department highlights, end cap alignment, and category-wise price board.
  • Led and executed the launch of new stores. Developed BOQs with the aid of floor plans, including fixture allocation, navigation from parking to exit, department highlights, end cap alignment, and category-wise price board implementation.
  • Conducted customer surveys and, based on the feedback, enhanced store convenience in collaboration with the operations team.
  • Conducted Pan-India store audits, both physical and virtual, and performed floor walks with the team to ensure stores maintained standards.
  • Planned and conducted customer testimonial shoots for Trader, HoReCa, Pro, and Complementary customers.

MARKETING MANAGER

AG&P Pratham
Bangalore
12.2020 - 05.2023
  • Responsible for all corporate communication activities, working closely with 12 regional teams to develop unique campaign ideas to market company's products, services, and overall brand identity.
  • Proactively identify the focus products and services and plan campaigns to support sales. Managing 12 regional team year long activity calendar.
  • Planning for calendar events , LCNG station launch event , CNG stations event , corporate events ,skill development programs, organizing all CSR related events. Also, organizing big calendar events inside the organization.
  • Develop promotion plan for customers, new deals, partnership, CNG & LCNG stations launch plan, financial year budget planning, monthly campaign planning, quality check of marketing material.
  • Handle both online & offline campaign, digital plan, events, activation,website tracker, planning for new scheme launch, customers insight data,co- branding activities with dealers, CSR plan, and vendor management.
  • Developing campaign plan, scheme, SOP, budget trackers, process flow inside the organization, streamline the workflow & drive a culture to enhance profitability.
  • Working closely with PR agency, digital agency, media agency ,BTL agency & coordinate with creative agency for online & offline creatives. Managing product shoot, testimonial shoot ,planning & execution of all campaign and product launch.
  • Work on SAP system for PO , PR process , invoice posting and payment followup for all Marcom activity.
  • Participation in event like Global Investor Meet , Hitex Expo , India Energy Week (G20). Content creation , concept development, develop experiential zone , 3d stall installation , product presentation & event coordination.

Group Head

PUBLICIS GROUPE MEDIA
Gurgaon
01.2020 - 11.2020
  • Responsible for driving revenue and billing for key accounts @ Ecosys Delhi office. Drive key client and intermediary (Zenithmedia, Leo Burnett etc.) relationships.
  • Building relationships within Publicis Group and generate new business opportunities. Driving mobile + outdoor offering to all key clients.
  • Create a window of opportunity for OOH in all new businesses and existing group businesses. Execute overseas campaigns, work closely with global counterparts.
  • Participate in all new Group media pitch
  • Developed various scheme and proposal for clients
  • Engaged with various customer and clients for feedback survey
  • Strategic approach to improve brand relationship and engagement
  • Applied client feedback to develop process improvements and support long-term business needs.
  • Evaluated suppliers/vendors to maintain cost controls and improve operations.

Business Group Head

WPP
Gurgaon
11.2014 - 12.2019
  • Responsible for driving revenue and billing for all assigned accounts @ Kinetic Delhi office. Drive key client and intermediary (across GroupM, creative agencies etc.) relationships.
  • Develop innovative media strategies and impactful yet cost efficient plans to serve campaign objectives.
  • Negotiating and finalization of commercial deals. Positioning OOH to garner greater share of media outlay. Drive relationships for new business development.
  • Ensure audit compliance.
  • Assessing entire OOH media activity; analyzing the impact of OOH plan execution. Curating communication strategies and ideas for campaigns.
  • Leverage use of Kinetic Tools to drive efficiency/Impact for campaigns.
  • Won employee of the year and shortlisted from India for "Lufthansa Yes To The World" campaign.
  • Participated in team-building activities to enhance working relationships.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Accomplished multiple tasks within established timeframes.
  • Offered friendly and efficient service to customers, handled challenging situations with ease

ACCOUNT SUPERVISOR

MILESTONE BRANDCOM PVT.LTD.
New Delhi
10.2010 - 10.2014
  • Responsible for client servicing and elevated to manage the key accounts. All media planning & buying for clients like Mcdonalds , OLX, Tata Docomo Executed pan India campaign and launch many new districts for telecom.
  • Working on all tools, MS excel & PPT and end to end responsibility for the assigned brand. Done many innovations for McDonald’s & Telecom
  • Promoted from executive to supervisor in 4-year stint.

Education

CORPORATE COMMUNICATION - Marketing

IIM CALCUTTA

DIGITAL MARKETIGN COURSE -

DELHI SCHOOL OF MANGAGEMENT

BACHOLAR OF ARTS -

EDUCTAION HONOURS, M GUWAHATI UNIVERSITY

Associate of Arts -

LIVINGSTONE FOUNDATION SCHOOL , NAGALAND UNIVERSITY

Skills

  • Retail Marketing
  • Instore Branding
  • Budgeting and Allocation 
  • Market Positioning
  • Marketing and Advertising
  • Brand Management
  • Corporate Communications
  • Product Development
  • Campaign Management
  • Strategy Presentation
  • Market Analysis
  • Vendor Relations
  • Event Planning and Execution

Accomplishments

  • Agency Partner of the year 2018
  • Employee of the year 2018 and 2019
  • Campaign of the year award "FORD" 2018
  • Chief Happiness Global Officer 2015-2019
  • Rewarded for taking new initiatives within the organization in 2017

Timeline

Senior Marketing Manager

Metro Cash & Carry
06.2023 - Current

MARKETING MANAGER

AG&P Pratham
12.2020 - 05.2023

Group Head

PUBLICIS GROUPE MEDIA
01.2020 - 11.2020

Business Group Head

WPP
11.2014 - 12.2019

ACCOUNT SUPERVISOR

MILESTONE BRANDCOM PVT.LTD.
10.2010 - 10.2014

CORPORATE COMMUNICATION - Marketing

IIM CALCUTTA

DIGITAL MARKETIGN COURSE -

DELHI SCHOOL OF MANGAGEMENT

BACHOLAR OF ARTS -

EDUCTAION HONOURS, M GUWAHATI UNIVERSITY

Associate of Arts -

LIVINGSTONE FOUNDATION SCHOOL , NAGALAND UNIVERSITY

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Dipa Das