Dipak Podder

• Developed and implemented innovative marketing strategies for channel revenue enhancement, including branded content and in-show integrations, achieving a notable revenue of ₹22.77 Cr during the fiscal year through initiatives like Zee Bangla Mahapujo 2023.
• Conceptualized and executed more than 180 fiction and 12 weekly non-fiction revenue generation opportunities, doubling output during high-demand festive seasons without compromising program integrity.
• Spearheaded the creation of intellectual properties for top-tier FMCG and non-FMCG clients, generating consistent annual business through targeted content-centric strategies.
• Enhanced stakeholder engagement and partnership, managing relationships with over 30 key clients and optimizing collaboration between sales, marketing, and production teams to ensure seamless integration and execution of marketing briefs.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Analyzed marketing campaigns using key metrics and performance indicators.

Served in the Distribution Department, Zee Entertainment Enterprises Limited (June 2020 - December 2020)

• Cultivated and strengthened relationships with key stakeholders, including Local Cable Operators (LCOs) and Multi-System Operators (MSOs), to enhance distribution networks.
• Led on-ground promotional activities, significantly boosting brand visibility and market penetration for Zee Bangla and Zee Bangla Cinema across multiple regions.