Dipak Roy
Bangalore
Summary
Senior Creative Designer with extensive experience in diverse creative mediums. Proven ability to lead design teams and develop visually compelling solutions aligned with strategic business goals. Expertise in design thinking and conceptual development, driving brand identity and enhancing customer engagement.
Overview
8
8
years of professional experience
Work History
Senior Creative Lead
STANLEY Black & Decker
Bangalore
11.2021 - Current
- Led creative brainstorming sessions to generate innovative marketing concepts.
- Developed visual content strategies for digital and print media campaigns.
- Collaborated with cross-functional teams to align project goals and timelines.
- Conducted market research to identify emerging trends and audience preferences.
- Mentored junior designers to enhance their skills and creativity.
- Presented creative concepts to stakeholders for approval and direction.
- Created briefs and provided feedback to ensure that designs met requirements.
- Collaborated with copywriters on content development for campaigns across multiple channels including web, mobile, print.
- Analyzed competitor materials to identify opportunities for improvement.
- Coordinated with other departments such as product, engineering, and sales to ensure alignment with project objectives.
- Maintained up-to-date knowledge of design software such as Adobe Creative Suite, Sketch, and Figma.
- Developed guidelines and processes related to creative operations ensuring efficient workflow management.
- Performed A and B testing on creatives for optimization purposes.
- Reviewed all deliverables prior to launch to guarantee accuracy in execution.
Creative Designer
TCL (TTE Technology Pvt. Ltd.)
Bangalore
08.2020 - 10.2021
- Designed innovative product packaging for electronics and home appliances.
- Collaborated with marketing team to create engaging visual content.
- Developed branding materials to ensure consistency across all platforms.
- Created banners, article illustrations and ad layouts for web pages.
- Developed designs for webpages, brochures, logos, advertisements and other media.
- Ensured all graphic elements are consistent across multiple platforms including websites and social media channels.
Visualiser
Medlife International Pvt. Ltd.
Bangalore
07.2018 - 07.2020
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Collaborated with marketing team to create engaging visual content.
- Conducted user research to inform design decisions and improve usability.
- Maintained an organized library of images, graphics and other media assets.
- Produced high-quality visuals in various formats such as print, web or mobile devices.
Graphic Designer
Sri Sri Tattva Pvt. Ltd.
Bangalore
02.2018 - 07.2018
- Designed visually appealing marketing materials for brand promotion.
- Collaborated with cross-functional teams to develop creative concepts.
- Created digital graphics for social media campaigns and websites.
- Managed multiple design projects while adhering to tight deadlines.
- Provided design support for product packaging and promotional events.
- Conducted client meetings to gather design requirements and feedback.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Submitted design ideas to plan projects with customers and managers.
Education
B.Sc - Multimedia
IMAGE - Animation & Graphics Institute
Guwahati, Assam12.2013
SSSC -
K.C.Das Commerce College
Guwahati, Assam12.2010
SSC -
South Point English School
Guwahati, Assam12.2008
Skills
- Creative strategy
- Digital content creation
- Visual design
- Market research
- Brand development
- Cross-functional collaboration
- Project coordination
- Trend analysis
- User experience design
- Presentation skills
- Mentorship and coaching
- Problem solving
- Attention to detail
- Effective communication
- Innovative thinking
- Marketing communications
- Illustration
- Art direction
- Video editing
- Campaign management
- Project leadership
- Typography
- Strategic thinking
- Social media strategy
- Creative direction
- Print production
- Concept development
- Standards implementation
- Campaign development expertise
- Concept pitching
- Design leadership
- Creative team collaboration
- Design
- Deadline oriented
- Online advertising support
- Team leadership
- Creative positioning
Languages
- English
- Hindi
- Bengali
Websites
Languages
French
First Language
Timeline
Senior Creative Lead
STANLEY Black & Decker
11.2021 - Current
Creative Designer
TCL (TTE Technology Pvt. Ltd.)
08.2020 - 10.2021
Visualiser
Medlife International Pvt. Ltd.
07.2018 - 07.2020
Graphic Designer
Sri Sri Tattva Pvt. Ltd.
02.2018 - 07.2018
B.Sc - Multimedia
IMAGE - Animation & Graphics Institute
SSSC -
K.C.Das Commerce College
SSC -
South Point English School
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