Dipali Garad
Campaign Planning Specialist
Pune
Summary
Creative and well-rounded Digital Marketing Professional with more than 4+ years of experience in different aspect of Digital marketing It includes Email Marketing, Social Media, YouTube & Content Marketing with excellent eye for detail and strong understanding of web strategies. Known for fantastic Analytical reports, ORM and marketing expertise. Expert in Hootsuit and Google Analytics. Also have knowledge of SFMC configuration & Integration. Learn and understood details on SFMC tool.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
Work History
Campaign Planning Specialist - SFMC
IBM
Pune
06.2021 - Current
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Identified issues, analyzed information and provided solutions to problems.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Develop different Email templates for implementation of dynamic email marketing program using AMP Script.
- Launching the campaigns at financial service cloud level, creating the dynamic data extension and making it as an API Entry Event.
- Working with Various teams in gather the data and making it integrated with marketing cloud using the internal comet
- Basic knowledge of journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.
- Writing SQL query and Amp Script logic and leveraging assets to build and deploy email campaigns.
Social Media Specialist
Spiceworks Ziff Davis
Pune
05.2020 - 06.2021
- Handling social media brand profiles, Including ORM (Online Reputation Management) activity. Increased
customer engagement through social media. - Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Managed social media accounts for 3 clients, generating interest for existing and upcoming product or service releases.
- Tracked and analyzed social media and online marketing initiatives.
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content. Created social media content with consistent content and tone. Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing
campaigns and website updates. - Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Monitored return on investment of online and social media marketing efforts.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Conducted daily updates to social media profiles to boost company online presence.
Content Marketer and Social Media Operations
Ziff Davis
Pune
05.2018 - 04.2020
- Working as Content marketer in audience development and Web marketing Department.
- Primary Key Working areas are Content Promotion, Social Media marketing Content Preparation and Content promotion on different social media platforms includes LinkedIn, Facebook, Twitter, Quora, Reddit, growth hackers, Pinterest and Zest.
- Familiar with different URL builder and URL shorteners.
- Creating and managing a YouTube channel. Uploading videos and writing Meta tags and Description for video. Podcast Hosting and Promotion on various platforms.
- Tracking Performance on Google Analytics. Analyzing which platforms are working well.
- Creating Performance Reports. Optimization of social accounts such as LinkedIn, Twitter.
- Running Paid campaign as per the product requirement on social Media.
Content Marketing Intern
Demandshore Media
Pune
01.2018 - 04.2018
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Tracked key metrics and developed spreadsheets and data models.
- Worked on different social media platforms like LinkedIn, Facebook, Twitter for content promotion. Content Preparation and Promotion to generate more traffic . Asset (Ebook, Buyer's Guide, etc)Promotion and Lead Generation.
Education
BE - E&TC Engineering
RMD Sinhgad School of Engineering
Pune 07.2012 - 06.2016
HSC - Science
BJS Wagholi
Pune 07.2010 - 06.2012
SSC - SSC
Kalbhairavnath Vidyalaya
Pune 06.2009 - 06.2010
Skills
Campaign planning
Campaign creation
Brand Management
Email Marketing
Early adoption
Content marketing
Marketing strategy
Marketing tools
Google AdWords
Editorial Calendars
Campaign analysis
Digital marketing
Email marketing campaigns
Timeline
Campaign Planning Specialist - SFMC
IBM
06.2021 - Current
Social Media Specialist
Spiceworks Ziff Davis
05.2020 - 06.2021
Content Marketer and Social Media Operations
Ziff Davis
05.2018 - 04.2020
Content Marketing Intern
Demandshore Media
01.2018 - 04.2018
BE - E&TC Engineering
RMD Sinhgad School of Engineering
07.2012 - 06.2016
HSC - Science
BJS Wagholi
07.2010 - 06.2012
SSC - SSC
Kalbhairavnath Vidyalaya
06.2009 - 06.2010