DIPALI GARAD
Email Developer
Pune
Summary
Results-driven email developer with a logical approach to building and optimizing responsive emails for clients across diverse industries. Skilled in crafting effective emails that drive competitive advantage and fuel revenue growth. Possessing strong technical proficiency and analytical problem-solving abilities, able to remain calm and focused in high-pressure situations.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
Work History
Email Developer
IBM
6 2021 - Current
- Developed 300 plus responsive HTML - CSS Email creative in adobe Dreamweaver as per the client requirements.
- Managing and supporting creative team & maintaining quality of the email creative by multiple layers of testing it includes Peer review/code review & Litmus testing.
- Provided technical support for staff members who required assistance with creating or sending emails.
- Performed quality assurance checks on all outgoing emails before they were sent out.
- Conducted regular audits of existing emails to identify areas for improvement.
- Collaborated with graphic designers to create visually appealing emails that met brand standards.
- Ensured compliance with CAN-SPAM regulations when designing promotional emails.
- Validated code for proper structuring, security and compatibility with different browsers, devices or operating systems.
Social Media Specialist
Spiceworks Ziff Davis
05.2020 - 06.2021
- Handling social media brand profiles, Including ORM (Online Reputation Management) activity
- Increased customer engagement through social media
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning
- Managed social media accounts for 3 clients, generating interest for existing and upcoming product or service releases
- Tracked and analyzed social media and online marketing initiatives
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content
- Created social media content with consistent content and tone
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers
- Evaluated monthly performance statistics and used data to inform future strategies
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates
Content Marketer & Social Media Ops
Ziff Davis B2B
05.2018 - 04.2020
- Identified appropriate marketing channels and target customers for campaigns
- Coordinated with social media, public relations and other teams to execute product introductions
- Tracked key metrics and developed spreadsheets and data models
- Worked on different social media platforms like LinkedIn, Facebook, Twitter for content promotion
- Content Preparation and Promotion to generate more traffic
- Asset (Ebook, Buyer's Guide, etc) Promotion and Lead Generation
Content Marketing Intern
Demandshore Media Pvt ltd
01.2018 - 04.2018
- Improved overall content quality through diligent proofreading and editing tasks prior to publication.
- Streamlined content calendar, resulting in more efficient workflow and better alignment with marketing goals.
- Managed company blog by scheduling posts, updating content, and responding to comments, fostering community engagement.
- Contributed to email marketing campaigns by crafting persuasive copy that led to increased open rates and click throughs.
Education
BE - Electronics & Telecommunication
RMD Sinhgad School of Engineering
Pune 01.2012 - 01.2016
HSC - Science
BJS College
Pune 01.2011 - 01.2012
SSC -
Kalbhairavnath Vidyalaya
Pune 01.2009 - 01.2010
Skills
Social Media Platforms
Email Marketing
Adobe Campaign Classic
Email Campaign Management
HTML and CSS proficiency
Email A and B testing
Email testing tools
Email client compatibility
Timeline
Social Media Specialist
Spiceworks Ziff Davis
05.2020 - 06.2021
Content Marketer & Social Media Ops
Ziff Davis B2B
05.2018 - 04.2020
Content Marketing Intern
Demandshore Media Pvt ltd
01.2018 - 04.2018
BE - Electronics & Telecommunication
RMD Sinhgad School of Engineering
01.2012 - 01.2016
HSC - Science
BJS College
01.2011 - 01.2012
SSC -
Kalbhairavnath Vidyalaya
01.2009 - 01.2010
Email Developer
IBM
6 2021 - Current
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