Watching & Playing Cricket
With more than 13 years of experience in digital marketing, business development, email marketing , Affiliate account management. I have a strong understanding of internet terms, technologies, and protocols, as well as the different pricing models and strategies in the industry. I am an innovative professional who can establish, develop, and maintain mutually beneficial relationships with ad agencies, direct publishers, networks, and advertisers, as well as lead and motivate teams across multiple sites. Successfully managed company revenue over $25-30 million per year.
• Daily monitoring and analysis of all advertising campaigns, path offers and pages.
• Analyzing revenue, CPM performance, click and conversion rates, budget caps, posting failures and report trends.
• Campaign data monetization analysis.
• Corresponding with management regarding targeting and placements.
• Working with the Production and technical Teams to resolve concerns.
. Work closely with different teams to develop actionable plans for how to increase revenue, conversions, lead generation etc.
• Preparing and distributing daily performance reports.
• Interpreting analyzing and making recommendations against campaign
o Overall lead volume growth
o Tracking and applying strategy to maximize profitability on campaigns under management
• Analyzing and resolving diverse, complex issues via an in-depth knowledge of database tracking products and technical interfaces.
New Business development.
Building and maintaining relationships with existing and potential customers, partners, suppliers.
Partnership Building
Watching & Playing Cricket
Financial Markets, Trading