Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Languages
References
Timeline
Generic
DIPANJAN BHATTACHARYA

DIPANJAN BHATTACHARYA

Kolkata

Summary

Goal-driven sales management professional bringing several-year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement. Excel at communication, leadership, and problem-solving to drive sales growth and team development. Committed to leveraging these skills for sustained business success.

Overview

13
13
years of professional experience

Work History

Sr Area Sales Manager

Bandhan Bank Ltd
KOLKATA
07.2024 - Current
  • Expanded the working capital portfolio by acquiring 45 clients, valued at 5.62 crore.
  • Currently managing 673 clients, with a total portfolio of 67.3 crore across term loans.
  • Performed market analyses to uncover competitive advantages and pursue growth avenues in both secured and unsecured businesses.
  • Crafted strategic sales plans tailored to regional demands, improving sales outcomes.
  • Executed data-driven analysis of sales trends to enhance team productivity.
  • Set clear performance expectations for team members while providing continuous guidance.
  • Built and trained a high-performing sales team that regularly exceeded targets.
  • Strengthened relationships with major accounts to elevate sales in specific territories.

Territory Sales Manager

IDFC FIRST BANK Ltd
Kolkata
02.2020 - 06.2024
  • Analyzed sales data to identify opportunities for improvement, and implemented targeted action plans accordingly.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • Managed the sales pipeline effectively by prioritizing high-potential prospects, while keeping track of potential opportunities at various stages of development.
  • Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Introduced new sales techniques and tools, resulting in increased efficiency and productivity among team members.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Mentored junior sales team members, sharing best practices, and fostering a positive work environment.
  • Set ambitious, yet achievable, sales targets for the territory team; provided motivation through ongoing coaching and guidance toward goal attainment.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff, and boost company growth.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Trained and mentored sales representatives in sales techniques and strategies.
  • Analyzed sales data to identify areas for territory improvement, and implemented strategies to maximize sales growth.
  • Key accomplishments:
  • Effectively building and fostering a talented and high-performing sales team through effective recruiting, hiring, networking, and coaching, as well as inspiring and motivating them to grow and achieve common sales objectives.
  • Ensured business productivity of the team by cross selling bank products in the lockdown phase
  • Won accolades for having best team to have won for opening highest number of CASA accounts
  • Won accolades for collecting highest number of EMIs both individually and with team
  • Have been in line with the business targets on month on month basis.

Area Sales Manager

Indiabulls Consumer Finance Ltd
09.2018 - 01.2020
  • Establishing productive, professional relationships with key personnel at the assigned retail partners.
  • Proactively assessing, clarifying, and validating partner needs on an ongoing basis.
  • Coordinating with various back-end teams for a smoother process, aiming for maximum disbursals.
  • Conduct morning and regular meetings with the team to finalize the daily plan and review the results the next day.
  • Create market awareness about the Reach product, generate leads, and facilitate sourcing.
  • Increasing business opportunities (personal loan/business loan) through various routes to market.
  • Handhold, train the new joiners to ensure early and consistent productivity.
  • Take extra efforts to ensure that non-performers come up to the curve and maintain the threshold
  • Allocating areas to the sales team.
  • Managing the MIS of the territory so as to have a pulse on the numbers readily available.
  • Recruit qualifying FOSs and RMs for the team to ensure that the headcount budget is met every time.
  • Managing and monitoring more than 2,000 vendors by implementing effective strategies to maximize sales, revenue, and collection targets.
  • Strategic tie-ups with loan consultants, DSAs, and IFAs.
  • Increasing sales each month and consistently achieving and exceeding the targets in all months.
  • Training, developing, and assessing a sales team of 30, and key distributors.
  • Successfully managing one of the highest-performing teams in the region.
  • Strategizing and implementing plans to increase efficiency by restructuring sales and marketing methods, resulting in a monthly customer and channel base.
  • Identify residential clusters and marketplaces where customers of the Reach target segment stay and operate their businesses, and devise strategies to reach out to such customers.
  • Key accomplishments:
  • Expanded product portfolio of the organization and building brand preference by executing promotional events, like product exhibitions and seminar events.
  • Showed a positive return on key performance indicators.
  • Increased sales by creating numerous initiatives to highlight successes, i.e., monthly sales contests, monthly recognition, weekly sales calls, and quarterly all-leadership meetings.
  • Managed the attrition percentage and kept it below 2%, and ensured the performance and motivation of the team throughout.

Asst. Manager

HDFC Credila Financial Services Pvt Ltd
10.2014 - 05.2018
  • Mapped prospective clients seeking education loans in Kolkata.
  • Conducted market research, tracked competitor activities, and informed management to refine marketing strategies.
  • Developed and implemented business plans to achieve targets with available resources.
  • Generated leads through cold calling and client outreach.
  • Presented solutions to individual and corporate clients, successfully converting inquiries into sales.
  • Resolved client concerns by taking proactive steps to prevent future issues.
  • Built strong client relationships to foster repeat business through referrals.
  • Monitored loan disbursement processes and tracked login activity for timely reporting.

Reader Acquisition and Retention Strategy

HT MEDIA LTD
01.2013 - 06.2013
  • Key responsibilities:
  • Understand the reason for fall of readers through detailed market research
  • Readership acquisition and retention by providing valuable information and highlighting the USP
  • Generate revenue from sale of subscription

Education

PGDM/ MBA - Marketing/International Business

JIMS
Rohini, Delhi

Bachelor of Commerce -

CalcuttaUniversity
Kolkata

High School Diploma -

ISC, Mary’sOrphanage AndDay School
Kolkata

High School Diploma -

St Mary’sOrphanage AndDay School
Kolkata

Skills

Sales Strategies

  • Client acquisition
  • Sales strategy development
  • Portfolio management
  • Market analysis
  • Team leadership

Accomplishments

  • Have been ahead of targets on a month on month basis
  • Consistently increased sales despite challenging market dynamics
  • Successfully implemented branch loan processing throughout the region
  • Reduced customer decline ratio on a year-over-year basis
  • Retained clients and acquired clients with the utmost success
  • Received a lot of accolades from seniors aswell as from clients for the sincerity displayed thus
  • I have pushed the product team for more product variation, which in turn brought a lot of success to the entire Eastern Region for abroad education business in terms of target achievements
  • I have been the winner of numerous contests organized
  • I have received numerous mailers from clients who wanted to share their appreciation for the value addition and quality services delivered to them on a regular basis
  • Have received accolades for increasing the abroad education loan business over the year

Additional Information

  • P-921 Lake Town Block-A Kolkata-700089, West Bengal. Current Address- 242 Lake Town Block-B Kolkata-700089,West Bengal.

Languages

Bengali
First Language

References

References available upon request.

Timeline

Sr Area Sales Manager

Bandhan Bank Ltd
07.2024 - Current

Territory Sales Manager

IDFC FIRST BANK Ltd
02.2020 - 06.2024

Area Sales Manager

Indiabulls Consumer Finance Ltd
09.2018 - 01.2020

Asst. Manager

HDFC Credila Financial Services Pvt Ltd
10.2014 - 05.2018

Reader Acquisition and Retention Strategy

HT MEDIA LTD
01.2013 - 06.2013

PGDM/ MBA - Marketing/International Business

JIMS

Bachelor of Commerce -

CalcuttaUniversity

High School Diploma -

ISC, Mary’sOrphanage AndDay School

High School Diploma -

St Mary’sOrphanage AndDay School

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DIPANJAN BHATTACHARYA