DIPANJAN DAS

1. Cluster Management

Oversee end-to-end operations of multiple dark stores within a defined cluster/geography.

Ensure standardized processes across all stores for smooth operations.

2. Team Leadership

Lead, manage, and mentor a team of Store Managers and ground staff.

Plan manpower allocation based on demand forecasting and operational needs.

3. P&L Ownership

Own and drive the Profit & Loss (P&L) for the assigned cluster.

Optimize costs (manpower, utilities, wastage) while maximizing revenue.

4. Inventory Management

Ensure accurate inventory management across stores to minimize stockouts and shrinkage.

5. Customer Experience

Maintain high standards of order fulfillment speed and accuracy.

Drive initiatives to improve customer satisfaction metrics ( complaint resolution time).

6. Process Excellence

Implement and standardize SOPs across stores for daily operations.

Identify operational bottlenecks and implement process improvements.

7. Compliance and Safety

Ensure dark stores comply with all regulatory, safety, and hygiene standards.

Conduct regular audits on safety, security, and quality parameters.

8. Performance Monitoring

Track and review key operational metrics like Order Fulfillment Rate, Out-of-Stock %, Delivery Time, etc.

Analyze data trends to identify gaps and drive corrective actions.

9. Expansion and New Store Launches

Support identification of new store locations within the cluster.

Oversee end-to-end setup, staffing, and launch of new dark stores.

10.Training and Development

Drive training programs for upskilling store teams on systems, processes, and customer service..

11.Stakeholder Management

Coordinate with cross-functional teams like Supply Chain, Marketing, Category, and Tech for cluster-level initiatives.

12. Technology Adoption

Ensure effective use of technology solutions for inventory, order management, and reporting.

Drive adoption of new tech tools launched by the central team.

• Oversee business activities generating 25 crores each year.
• Driving 80% organic growth in Sales Revenue YoY & 30% Growth in Margin YoY
• Created new sales channels in regions lacking BigBasket presence.
• Oversaw business operations for Taj Hotels in collaboration with BIG Basket's third-party logistics.
• Implemented cost-reduction measures to achieve 50% savings in HoReCa Business expenses.
• Managing the P&L for entire East (Guwahati, Bhubaneshwar, Kolkata)
• Sales Forecasting and Demand Planning for entire East for FMCG brands and staples category
• Sourced vendors and suppliers for business needs and negotiated terms for optimum service delivery.
• Driving company growth with proactive mindset and results-oriented plans for business operations.
• Developed strategic plans to enhance team efficiency and output.
• Managed administrative services to maximize resource efficiency.

• Increased the sale of Grocery in South Kolkata from Rs. 25 lacs to Rs. 75lacs
• Onboarded and initiated business with biggest restaurant chain in Kolkata (Choicest Enterprises and Savourites Hospitality) with monthly sale of Rs. 15lakhs
• Converted some prime accounts like ITC Sonar, Oberoi Grand , Novotel , Holiday Inn, Pride Hotel who were working with our competitions like Metro Cash & Carry, yielding a total increase of Rs. 12 lacs business per month
• Maintaining 65 -70% buying customer rate in the existing base
• Monthly stock planning and sales forecasting
• Continuously achieved or exceeded monthly sales targets by proactively cold calling leads, visiting customers and going the extra mile to achieve client needs.
• Regularly monitored territory sales with Salesforce, ensuring targets were on track to achievement and adapting where required.
• Liaised with potential customers to determine needs and provide recommendations.
• Prepared quotes with accurate and competitive pricing to drive conversion.
• Secured new clients through targeted prospecting and networking.
• Documented orders and facilitated deliveries following special requests of customers to increase loyalty and retention.
• Studied competitors to identify next strategies and areas requiring improvement.

• 50% contribution in Metro’s highest ever fresh article sale consecutively in the months of December and January 2020 amounting to Rs. 70 lacs and Rs. 73 lacs respectively
• Increased the sale in accounts like Choicest Enterprises, Pride Hotel, Radisson Green and Fort Raichak by 20-30% over previous year
• Successfully developed alternative channel for sales during the time of Covid lockdown by tapping NGOs and garnered a total sale of Rs. 50 lacs
• Converted some prime accounts like ITC Sonar, Oberoi Grand , Novotel , Holiday Inn who were working with our competitions to work with Metro Cash & Carry, yielding a total increase of Rs. 10 lacs business per month
• Acquired some big chains of Cloud Kitchen and Caterers like Kabuliwala Biriyani (SSH Delicacies) and Savourites Hospitality
• Continuous delivery of sales target on monthly basis
• Maintaining 70% buying customer rate in the existing base
• Sales Forecasting and Demand Planning
• Successfully negotiated with key accounts to secure best deals and ensure long-term loyalty.
• Acted as the main point of contact for clients regarding all company matters and account queries.
• Implemented strategic sales and upselling solutions to achieve long-term goals.
• Maintained extensive trusting relationships with clients by promptly and efficiently resolving any arising concerns or issues.

• Provided YoY growth of 53% in FY 2018-19 total sales Rs. 49lacs (FY 2017-18 total sales 32 lacs)
• Adjudged Super Performer for Quarter 3 and Quarter 4 consecutively
• 135% growth in the premium tea bag segment
• Tied up with all the premium hospitals in Kolkata like AMRI , Apollo, Peerless, CMRI, Desun etc
• Initiated business in Andaman and Nicobar Island with order amounting to Rs. 3 lakhs per month
• Initiated HoReCa business of Typhoo in Siliguri by tying up with premium hotels like Mayfair, Alita Resort, Sinclairs Chain, Sarovar Hotel etc adding a business of Rs. 2.5 lakhs monthly
• Collaborated with Institutions and Caterers (BTL activities) to promote Brand “Typhoo” and explored new business opportunities like product placement in gifting, events, corporates, competitions etc
• Appointed 3 exclusive HoReCa distributors and multiple vendors to increase width of distribution in HoReCa Channel

• Grew the market share of UBL brands from 55% to more than 65% in less than a years’ time in north and south Bengal institutions
• Grew the sales of PINT beers in institution from 25 cases to more than 700 cases in north and south Bengal institutions
• Abolished competitor brands from some of the prominent institutional outlets and increased shelf space for brands
• 35% growth on draught beer sale in central and north Kolkata
• 40% growth in sale of UBL Brands in North and South Kolkata Bars within a period of six months
• Ensuring availability of all UBL brands in every outlet
• Increasing the volume of PINT and Premium category beer sales along with my team of 4 sales Representatives and 5 DSRs
• Supervising and reporting market trends and competition analysis
• Undergoing BTL activities in conjunction with the marketing team to optimize brand awareness
• Tapping new markets by utilizing monthly schemes and lucrative promotions
• Implementing strategies to evict competition thereby increasing the market share.

• Microsoft handset and accessories distribution), Ensuring seamless distribution of the product in the rural areas of Ranchi and Dhanbad
• Facilitating sales support by visiting dealers, key accounts and by engaging all functions that helped at delivering customer promise
• Developing & maintaining relations with the dealers to improve financial performance ratios
• Assuring linkages with Marketing team by implementing appropriate plans and supervising & reporting market trends & competition
• Assessing dealer’s capability and taking actions for gap closure
• Upgrading the market with respect to new products, new collection process, and new trends.