Dipankar Banerjee

Responsibility

Handling sales of beverages like Frooti, Appy, Appy Fizz, B Fizz, Bailey water etc for the district Bankura, West Bengal

Key Achievements

• Increased the sales in Bankura district from 35,000 cases to 1.5 lacs cases per annum
• Appointed 7 new distributors across Bankura district
• Handled distributors objection and created a new array of distributors across the district
• Increased the width & depth of business
• Consecutive growth rate of 50% for 7 years

• Developed a competitive business development & Sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible solutions and managing account activity in the northern part of this state like Coochbehar, Darjeeling, Malda, Islampur & Siliguri
• Increased brand visibility of cookies, cakes, wafer biscuits funty, candies and generate queries and leads while conducting promotional activities within given budget and time frame with the help of subordinates in the region of Northern part of West Bengal
• Supervised subordinate staff in carrying out daily duties and activities.

• Plan & conceptualize various strategies to achieve business goals across the assigned region i.e. North Bengal districts of West Bengal, aimed towards the growth in business volumes as well as profitability
• Establish healthy business relations with distributors and dealers for securing repeat business & long term customer loyalty and worked towards solving their queries / complaints efficiently
• Execute numerous brand-building exercises, create brand visibility and recall, subsequently developing leads and undertaking various promotions for business growth

• Played significant role while meeting sales projection of Water purifier, Softener, Iron remover in the geographic region of entire Eastern and Southern part of Kolkata like Saltlake, Ballygung, Gariahat etc.
• Handled inter/intra departmental co-ordination to ensure smooth operations at all times and maintaining proper decorum & discipline by implementing policies & procedures.

• Planned and conceptualized various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability for the Key Accounts like Five Star Hotels and big Restaurants.
• Proactively involved in devising marketing activities & implementing innovative strategies, accelerating the business growth in the Hooghly district of West Bengal