Dipankar Malakar
Guwahati
Summary
Zonal Manager with extensive experience at Karuna Management Service, recognized for driving revenue growth and consistently meeting targets through strategic distribution planning and team leadership. Expertise in market analysis and sales forecasting, with a strong ability to identify opportunities and improve channel performance. Proven track record of delivering robust ROI and fostering sustainable business success.
Overview
20
20
years of professional experience
Work History
Zonal Manager
Karuna management service (Samsung Handsets)
Central Assam,lower Assam,upper Assam,Barak Valley.
06.2019 - Current
- Develop and manage efficient distribution networks for sales, Managing, training and motivating existing sales team to drive revenue growth.
- Achieving revenue target in terms of value and volume. Driving various KPIS of distribution like – zero stocks, nppis, primary, secondary, tertiary sales ,segment and channel wise sell out drive, gap and trend analysis, Ait (Availability Index). Driving channel programmes like- Achiever’s club. Current revenue is 28 cr per month and volume 12k. ASP-23.3k.
- Coordination with NBFC partner like DMI finance and Chola finance to increase sell out -Present penetration is 70% in business.
- Managing a team of four asms and ten sales officers. Ensuring a healthy ROI for partners .Ensuring proper Investment ,involvement of partners ,Proper infrastructure. Ensuring width and proper depth of distribution.
- Develop timely Market Intelligence reports, detailing the changing market trends and competitors performance.
- Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual and zone targets.
- Identify and Supporting team-hr to recruit the sales team to align and drive business in the market.
- Plan the market size, span and geographies for team.
- Analyse the data and identify the improvement areas, substantiate through market visits to identify the priority spots in order to perform in.
- To ensure execution of the developed sales strategies, plans and or promotional programs for the zone.
- Identifying new sales opportunities and developing relationships with key customers.
- Analyzing sales data and market trends to make informed decisions.
- Understand the market demographics and drive sales strategy according to customer segments.
- Competition product portfolio analysis and value and volume market share analysis as per GFK.
- Resolve channel specific issues maintaining TAT.
- Efficiently managing cost to sale.
Area Sales Manager
Huawei telecommunications (Honor)
Central Assam,Bihar,Tripura-agartala.
08.2016 - 05.2019
- Distribution planning and channel implementation.
- Achieving revenue target.(value and volume).
- Looking after HR and administration works ,operational works, facilities management, recruitment process, performance appraisal etc.
- Execute promotional activities for channel partners to derive sales and build market credibility.
- Sales forecast.
- Competition product portfolio analysis and revenue market share analysis.
- Resolve channel specific issues with specific timeline.
- People management.(Tsm, isd, fos, md)
- Maintaining cost to sale.
Connectivity Sales Lead
Reliance Jio
Guwahati
09.2015 - 08.2016
- Identify and develop new channel partners.
- Achieving revenue target.(value and volume). JIO "LYF" Handsets.
- Ensure acquisition through the distribution channel.
- People management. (Connectivity executives).
Area Sales Incharge
Gionee smartphone
Central Assam,Arunachal Pradesh
02.2013 - 08.2015
- Achieving Primary/secondary/tertiary sales value and volume target.
- Resolve channel specific issues with specific timeline.
- Monitoring and planning for Atl and Btl activities.
- People management.(Tsm, isd, fos).
ASSISTANT MANAGER(TSM-PREPAID SALES)
Reliance communication
Guwahati,kamrup-rural
05.2011 - 01.2013
- Channel sales -prepaid distribution.
- Achieving revenue target and acquisition target.
- Ensure quality acquisition through the distribution channel.
- Launching 3G business in Guwahati and Mirza.
- Need to focus on value added products selling dongles(3g devices).
Sales Officer
EAGLE HOME (Home appliances)
Guwahati,upper Assam,Meghalaya-shillong,Manipur-Imphal
10.2008 - 04.2011
- Achieving revenue target -primary and secondary (Flask and crockery items).
- Develop new channel partner.
- Market Credit management.
- Ensure availability of stocks maintaining all skus at retail while adhering to the norms.
- Execute promotional activities for channel partners to drive sales and build market credibility.
Sales Supervisor
peter jonson paints
Guwahati-Assam.Nagaland-Dimapur.
04.2005 - 05.2006
- Executed management of primary and secondary sales across various products.
- Handled credit and working capital management to enhance operational efficiency.
- Lead a team of 3 sales executives, driving performance and accountability.
- Arranged promotional events, such as dealer engagement and painters meet, leveraging ATL and BTL methods.
- Managed project sales efforts in Sarva Siksha Abhiyaan and Army canteen projects.
Education
MBA - Marketing, HR
Biju Pattnaik University of Technology
Bhubaneswar, Orissa06-2008
SAP in Sales And Distribution Module. - Computer And Information Sciences
NIIT
BHUBANESWAR02-2008
Bachelor of Arts - Economics
Gauhati University
Guwahati01.2005
Skills
- Platforms: Windows, Excel, Power point, XP professionals, MS Office,AI tool capilot
- Sales forecasting
- Team management
- Distribution planning
- Revenue growth
- Channel development
- Cost management
- Data analysis
- Customer relationship management
- Performance monitoring
- Strategic planning
- Budget adherence
- Business strategy
- Problem-solving
- Profit and loss management
- Analytical thinking
- Adaptability and flexibility
- Market intelligence
- Operations management
- Teamwork
- Performance evaluation
- Cost reduction
- Negotiation
- Sales operations
Languages
English, Hindi, Assamese, Oriya, Bengali.
Hobbies and Interests
Listening to music. To learn about Indian and world history .Reading about latest technolgy, Community service, Plantation etc.
Disclaimer
Date of Birth: 1981-01-01 Permanent Address: Lt Thaneswar malakar. Kishmat bongshar, Raumari. p.s-sualkuchi Kamrup rural. Pin-781104.Present address: Guwahati, 36. Hengrabari, Kali mandir. Bishnu path-H.n- 186. Strengths: Positive-attititude, Creativity, Effective-communication, Leadership, Negotiation-skill, Collaborative, adaptability, Emotional intelligence, Flexibility, patient. Active listener. Date: Place: Guwahati Signature
Key Result Areas
- Business Development
- Planning & scheduling individual/ team assignments to achieve the pre set goals within time, quality & cost.
- Formulating long term/short term strategic plans to enhance operations.
- Conducting competitor analysis by keeping abreast of market trends & competitor moves.
- Analyzing market trends, competitor’s strategies in order to assist in formulating pre-emptive strategies for day to day activities.
- Channel sales management -
- Planning, organizing & implementing sales programs & strategies & conducting product presentations to continuously secure business.
- Managing the distribution channel and implementing aggressive sales strategies to support existing and new market segments through network of distributors & dealers.
- Implementing promotional activities in coordination with external agencies to spearhead product launch & brand promotion.
- Client Relationship Management
- Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service norms.
- Branch Operations
- Mentoring, motivating, training reportees on new products to enhance productivity levels while maintaining high morale. Implmenting reporting systems and preparing reports for monitoring business performances.
Accomplishments
- Karuna Management Services Limited/Samsung - Best ZM in 2023 during Bihu and Durga Puja in terms of value and volume. Best Zone award in 2024 - during Bihu festival
- Reliance Communication: Best TSM in H1 2012, H2 2012 in 3G dongle selling with FRC
- Eagle Home Appliances - Best sales officer for the year 2009 in the steel flask segment and dealer expansion.
Timeline
Zonal Manager
Karuna management service (Samsung Handsets)
06.2019 - Current
Area Sales Manager
Huawei telecommunications (Honor)
08.2016 - 05.2019
Connectivity Sales Lead
Reliance Jio
09.2015 - 08.2016
Area Sales Incharge
Gionee smartphone
02.2013 - 08.2015
ASSISTANT MANAGER(TSM-PREPAID SALES)
Reliance communication
05.2011 - 01.2013
Sales Officer
EAGLE HOME (Home appliances)
10.2008 - 04.2011
Sales Supervisor
peter jonson paints
04.2005 - 05.2006
MBA - Marketing, HR
Biju Pattnaik University of Technology
SAP in Sales And Distribution Module. - Computer And Information Sciences
NIIT
Bachelor of Arts - Economics
Gauhati University
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