Dipankar Mukherjee

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Leveraged YouTube and other viral marketing tools and channels to generate buzz.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Negotiated advertising and commercial sponsorship contracts to save company money.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Identified low-cost opportunities to increase visibility and drive traffic.

Notable Accomplishments

• Launched Molson Coors Brands in the states of Pondicherry, Karnataka, West Bengal, Jharkhand and Uttarakhand (from 6 markets in 2020 to 10 markets in 2021)
• Improve Premium Mix Have Improved Premium Mix ratio from 5% in Sept’19 to 22% in Oct’22, by focusing on marketing to build a strong foothold for Miller family, Carling and Blue Moon (#1 craft beer brand of US) across key markets.
• Grow the Business Have built a strong business plan, which has grown the business by 25% over last year post pandemic unlock phase and with restricted operations focusing on distribution (WOD), scheme management (cash management), trade program and consumer trials for our brands
• Brand building Redesigned Thunderbolt packaging and brand communication. Worked on the brand profile and target audience for the brand. Experiential marketing activation for Global brands in HORECA / key accounts channel
• Launch of Blue Moon Craft Beer -Successfully launched Blue Moon beer in Chandigarh, Punjab, Pondicherry and Haryana.
• Implementation of FSM - Successfully implemented FSM (Field Sales Management) focus within the sales team by using the BIZOM app.
• Distribution Focus - Have built a strong focus on Numeric and weighted Distribution across markets and ensuring brand presence in relevant POC’s.

• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created innovative strategies to drive customer engagement.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
• Launched Ola Electric Launched OLA electric vehicles and charging station at Nagpur which was inaugurated by Transport minister Mr. Nitin Gadkari in the month of May’17
• Core team member of Foodpanda Was part of the core team who came to handle Foodpanda business which was later rebranded as Ola Foods.
• Business Growth Helped in the growth of the business from the beginning. Demand of OLA Foods grew from 30K orders per day to 170K order per day in a period of 4 days
• Grown OLA electric mobility commercial adoption from 05 to 6500 - attaining a MS of 35% within a period of 6 months for Ola Battery e-Rickshaw in key North Market.

• Entrepreneurial venture in which I helped clients build enduring brands with my expertise in marketing strategy and helped them in optimizing promotional activities, marketing plans and sales strategies to achieve the business objective
• Worked closely with new business, develop marketing strategies and execution on ground.

• Strengthened communication skills through regular interactions with others.
• Proven ability to develop and implement creative solutions to complex problems.
• Delivered services to customer locations within specific timeframes.
• Organized and detail-oriented with a strong work ethic.
• Paid attention to detail while completing assignments.
• Self-motivated, with a strong sense of personal responsibility.
• Develop Below the Line strategy for Dish TV, retail classification and investment strategy for each category of retail.
• Developed brand visibility guidelines for the organization and brand merchandise to improve brand visibility quality across all markets

• Implemented operational strategies and effectively built customer and employee loyalty.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Managed budget implementations, employee evaluations, and contract details.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Collaborated with cross-functional teams to develop innovative solutions.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Formulated policies and procedures to streamline operations.
• Developed and implemented strategies to increase sales and profitability.
• Analyzed market trends and competitor activities to create competitive advantages.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Reduced operational risks while organizing data to forecast performance trends.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Reported issues to higher management with great detail.
• Implemented business strategies, increasing revenue and effectively targeting new markets.
• Launch of Peroni, Miller Highlife, Miller ACE, Indus Pride and Haywards Black (Stout Beer)
• Business Strategy Investment strategy for category of markets like Drive State, Fix State, Rest of India state and Metro markets was designed. HORECA strategy was also built for Metro and Drive State. Launch of Draught Beer which is profitable and consumer trials SKUs.
• Distribution Focus have built a strong focus on Numeric and weighted Distribution across markets and ensuring brand presence in relevant POC’s.
• Being Awarded an Exemplary Contribution Certificate by the Managing Director for 4 consequent years

• Developed marketing plans based upon extensive research and prospects targeted.
• Analyzed marketing campaigns using key metrics and performance indicators.
• Coordinated staffing for various marketing events and industry conferences.
• Managed branding campaigns and event marketing initiatives in print, BTL and OOH.
• Oversaw development of traditional and experiential marketing campaigns to drive sales and customer engagement.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Increased market awareness and penetration through development of creative collateral.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Identified low-cost opportunities to increase visibility and drive traffic.

Started my career as an entrepreneur where we started to build customized computer desktop system, network support, IT accessories and office automation software. I was head of Business Development during this period.